Volkswagen is on a role right now, and management in Wolfsburg hopes that winning streak results in the company becoming the largest automaker by volume by 2018 or sooner. Those ambitious sales goals stretch to VW's many brands as well, including Porsche.

The Detroit Bureau reports that Porsche is looking to double sales by 2015, with new products and emerging markets leading the charge. The numbers involved are taking last year's 97,000 vehicles sold worldwide and hitting a nice, round 200,000 by mid-decade. The new products that will help spur sales are the recently released 2012 911, the forthcoming Cajun mini ute and perhaps the sub-Boxster entry-level Porsche that we've been hearing about for years.

Those models would likely help improve sales here in the U.S., which is still the number one market for Porsche. But the performance and luxury car maker is also hoping to make inroads in the world's three biggest emerging markets: China, Russia and India. Those markets are clamoring for luxury autos right now, and Porsche is all too happy to help fill the void.

Porsche board member Wolfgang Hatz added at a preview of the new 911 that profitability will remain a major focus. Porsche has long boasted a ridiculously good 15 percent Return on Sales number, and Hatz and company want to keep that advantage as sales improve.


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  • 27 Comments
      emperor koku
      • 3 Years Ago
      *roll
      Sean Thompson
      • 3 Years Ago
      "Volkswagen is on a role right now ..." I was hoping for a clever pun. But no, it's just a dumb typo. <:^(
      brandon s
      • 3 Years Ago
      Double sales by increasing demand. Increase demand by lowering prices.
      Jonathan Arena
      • 3 Years Ago
      Ferry Porsche is rolling in his grave... http://www.youtube.com/watch?v=cLZ_s_QhVb4 Why does Porsche need to sell so many units? Why cant' they keep the brand pure?
        imoore
        • 3 Years Ago
        @Jonathan Arena
        Because Ferry's grandson, Dr. Piech, wants to show up dear old Granddad. Let's just hope he doesn't destroy the whole company while he's at it.
      cypherxx666xx
      • 3 Years Ago
      i have no doubt that Porsche is able to do this with the Cajun, the 551 Roadster and a possible Pajun in the pipeline!
      SPG1
      • 3 Years Ago
      how about doing something about that hideous excuse for a sedan?
      fivespeeed
      • 3 Years Ago
      Double sales? That's an easy answer, just cut your prices in half. But seriously, I've now heard incredible tales of world domination from Volkswagen, and there's a fact preventing them from those sales numbers: Dealerships. Every town, hamlet, burg and ville in America has a Ford dealership. I take this into consideration when purchasing my daily, because if I'm out in the sticks and have a problem, I can limp to a dealership. I live in an area that has 600,000 people across two counties, not exactly Mayberry, and the closest VW dealerships we have are 40 minutes and 1 hour away. That's it. Two. Porsche dealers? There's one an hour away and I probably wouldn't feel comfortable there. We all know why McDonalds and Starbucks sell: There's more places to buy. I see Mazda hitting their lofty goals before any VW-related brand. I don't think VW gets it. I've said it before: $16k Jettas with drum brakes and 8-track players aren't going to turn America into Germany.
      • 3 Years Ago
      [blocked]
        Justin Campanale
        • 3 Years Ago
        Yet more trolling from vwfailsagain aka mexicanjetta aka poweredbylolz. Large? Maybe bigger than the original, but at 175 inches, this is shorter than the Nissan Versa sedan. Heavy? 2800 lbs is light in today's times. Comfortable, Yes, they are becoming more luxurious. They still are some of the fastest cars on the road nowadays- the 997 turbo at 2.8 seconds to 60 is the third fastest accelerating car to 60 after the Veyron and the GTR. Isolate from the road? Your a f*cking dumbass. DRIVE one for once in your life. Porsches are some of the most fun to drive and most engaging cars on the road.
      • 3 Years Ago
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        ShutoSteve
        • 3 Years Ago
        I enjoyed my life better when I thought something bad had happened to you.
        Jason Allen
        • 3 Years Ago
        Dude, I marked your words, and electrics really seem to rock but you are taking it to an extremely hard to defend point. ICE car sales will dwindle when gas prices go up 40-50% from 2011 prices. That's still many years off. Nobody here is talking about time frames longer than that. Unless food riots kill off 100's of millions (oh please, pretty please, let me see that happen!) demand will force further exploration and the extra costs will be eaten by the 'gas' companies doing whtever they can to keep their employees working. it'll be 2020 at the earliest when a majority of people will realize that their lives will be much better for owning electric cars. That's when auto enthusiasts will look back at Tesla and Nissan (and even fisker and GM) as being at the beginning of the great transition away from non-renewable feuls. Gloat then!
      • 3 Years Ago
      [blocked]
      Smiley
      • 3 Years Ago
      This is precisely why I refuse to buy a Porsche, or a higher end SL Mercedes for that matter. They over dilute the brand. Why am I going to pay $80k-$250k (911 variants) 30 different models that basically look the same to the average person. Yes, I do buy cars mostly for the driving experience. But when you are dropping serious money on a car, I don't expect to see it at every stop light. I'd rather buy a Corvette (well not really but you get the point) and save a boatload of money. I see more 911 variants than I do Mustangs and Camaros combined! Same goes for a Range Rover, every Tom Dick and Harry has one.
        • 3 Years Ago
        @Smiley
        [blocked]
          • 3 Years Ago
          [blocked]
          fivespeeed
          • 3 Years Ago
          Are you pushing a Matchbox car across the floor? WROOOOAAA. Ridiculous. And in response to your earlier comment, congratulations on your fancy German car club with helicopters and hospital planes (really?). We don't have that here, but I DID just spend $7 on an oil change and rotation with my Ford owner rewards program. I doubt and handlebar-mustached Porsche owners can claim that. WROOOAA.
      axiomatik
      • 3 Years Ago
      Just what the world needs. More Porsche SUVs. sigh.
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