Volkswagen is on a role right now, and management in Wolfsburg hopes that winning streak results in the company becoming the largest automaker by volume by 2018 or sooner. Those ambitious sales goals stretch to VW's many brands as well, including Porsche.
The Detroit Bureau reports that Porsche is looking to double sales by 2015, with new products and emerging markets leading the charge. The numbers involved are taking last year's 97,000 vehicles sold worldwide and hitting a nice, round 200,000 by mid-decade. The new products that will help spur sales are the recently released 2012 911, the forthcoming Cajun mini ute and perhaps the sub-Boxster entry-level Porsche that we've been hearing about for years.
Those models would likely help improve sales here in the U.S., which is still the number one market for Porsche. But the performance and luxury car maker is also hoping to make inroads in the world's three biggest emerging markets: China, Russia and India. Those markets are clamoring for luxury autos right now, and Porsche is all too happy to help fill the void.
Porsche board member Wolfgang Hatz added at a preview of the new 911 that profitability will remain a major focus. Porsche has long boasted a ridiculously good 15 percent Return on Sales number, and Hatz and company want to keep that advantage as sales improve.