• LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)

It's official, folks. Motor Village LA, the posh dealership in downtown Los Angeles that Chrysler opened in California to serve as a showcase buying experience and test bed for innovative new Chrysler, Dodge, Ram, Jeep and Fiat stores, has been sold.

New Century Automotive Group reportedly purchased the dealership from Chrysler in late October, 2011. Automotive News reports that two new dealer franchises licenses were awarded in the process, one for Motor Village LA and one for Fiat of LA.

Apparently, despite the fact that the 189,000-square foot building and showcase glass tower is now in the hands of a separate entity, Chrysler still has to negotiate a settlement with the California Department of Motor Vehicles and the California New Car Dealers Association for opening a store within 10 miles of three other Chrysler dealerships, which is in violation of franchise laws.

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