Buick will arrive at next week's LA Auto Show with this in tow: the LaCrosse GL concept. Were you hoping for a high-performance LaCrosse GS to keep the hot rod Regal GS company? Well, the LaCrosse GL isn't that, even though we thought Buick might be working on one based on these spy shots.

Instead, the LaCrosse GL is billed as a design study to see just how luxurious one can make a LaCrosse. Turns out, very. For starters, the GL concept is coated in rich cabernet red paint that's set off by brushed and tinted chrome exterior accents. Even the 20-inch wheels, which are dead ringers for the wheel design used on the Regal GS, feature a muted satin finish.

Inside, however, is where the LaCrosse GL concept makes a standard LaCrosse look downright pedestrian. The two-tone interior features contrasting dark cocoa brown and caramel chocochino leather on the seats and dash that's set off with ice-blue stitching to match Buick's signature ambient lighting hue. The entire headliner is also wrapped in suede, and the dash features an attractive wood grain inspired by the ombré patina on Les Paul guitars. Even the insides of the storage compartments are flocked like the inner lining of a jewelry box.

Buick says that everything about the LaCrosse GL concept will inspire future Buick models, so we may be looking at a new top-tier trim level for the brand's large sedan. With the Lexus ES being this car's most direct competitor, Buick is smart to remind customers that it can do luxury just as well as the leaning L.
Show full PR text
LaCrosse GL Concept Refines Buick's Signature Style
Elegant forms, warm hues and inviting materials preview possible design direction

LOS ANGELES – When designers set out to capture the essence of Buick luxury for the LaCrosse GL concept vehicle, they looked to the fine cuisine, heirloom objects and enriching experiences the brand's customers savor. The design study is on display at the L.A. Auto Show through Nov. 17.

Buick's color and trim designers worked from a palette of cabernet red, dark cocoa brown and caramel chocochino. They took inspiration from the burnished metal of antique jewelry, ombré patina on vintage guitars and flocked lining of keepsake boxes. For GL's French-stitched premium leather seats, the designers looked to the understated elegance of classic club chairs and contours of windswept sand dunes. And their use of smooth suede for the headliner is designed to invite one's touch like a favorite pair of gloves.
"The LaCrosse GL concept expresses Buick's distinctly human kind of luxury – one that is as warmly inviting as it is elegant and refined," said David Lyon, executive director of design. "The design cues that already distinguish the production LaCrosse – such as the premium leather-upholstered seats, ice blue ambient lighting and soft touch surfaces – are amplified in the GL and serve as inspiration for future Buick models."

LaCrosse GL's cabernet red exterior paint is complemented by brushed and tinted chrome accents on the grille, door handles and deck lid, as well as around the windows, taillights and headlights. Machine-face, satin-finish 20-inch rims fill the wheel wells for a firmly planted appearance.

"The brushed-and-tinted chrome trim gives the GL a more subdued appearance than if we had used bright chrome. The overall effect is more in keeping with Buick's quietly confident aesthetic," said Magdalena Kokoszynska, creative designer on LaCrosse GL.

Open the GL's doors and backlit Buick-emblazoned sill plates invite one to enter like illuminated welcome mats.

Take a seat and one is ensconced in luxury, enveloped by flowing sculptural surfaces finished in a rich blend of warm-hued materials. They offer soft-touch refinement and surprise-and-delight details. The seats, doors and instrument panel surfaces are finished in contrasting dark cocoa brown and caramel chocochino leather. The seat cushions' pillowed surfaces evoke windswept sand dunes, and the ice-blue French stitching along their seams harmonize with Buick's signature ambient lighting.

Overhead, one finds a rich chocochino suede headliner – a material and usage rarely seen in anything but the most luxurious automotive interiors. This butter-soft material also accents the steering wheel, inviting one's touch.

Like the GL's exterior trim pieces, the interior metal accents on the instrument cluster and center stack controls are a darker, warmer hue, and are complemented by the swirling grain of wood trim on the steering wheel and dash that evokes the ombré patina fade found on classic Gibson Les Paul guitars.

Attention to detail also is evident underfoot, where leather-surged and accent-stitched floor mats offer further refinement. Likewise, the storage compartments are flocked like the interior of a jewel box.

"Every surface in the interior of the LaCrosse GL has been crafted with the knowledge that Buick customers enjoy the finer things in life, but don't need to flaunt it," Kokoszynska said.