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Use your truck for work? Chances are good, according to Ford, that truck is an F-Series Super Duty proudly wearing a Blue Oval on the massive front grille. Perhaps that shouldn't come as too big a surprise, considering that Ford has sold 4.1 million Super Duty pickups since 1998, which, Ford is happy to point out, is enough trucks to wrap around all 16,000 miles of the Australian coast.

Something tells us that Ford's placement atop the heavy duty work truck market is secure for at least a little while; after all, every 63 seconds, a Super Duty pickup truck rolls off the assembly line. Want more interesting stats? You'll find plenty of 'em – including 21 separate industries where the Super Duty reigns supreme – in the infographic above (click on the image for the full-size version) and press release after the break. And if you're a Super Duty owner yourself, Ford invites you to share your own story at its new We Own Work website.


Show full PR text
Numbers and Customers Tell the Story at New Website: Ford Super Duty Owns Work, Owners Can Tell Their Stories Too

A new website lets customers experience how Ford F-Series Super Duty trucks are used in the field and showcases Super Duty's leadership in several key industries

Site features videos hosted by Dirty Jobs' Mike Rowe to show Super Duty trucks at work on location including an oil field in Kansas and natural gas wells in Colorado

Interactive element asks visitors to create personalized "baseball" cards detailing use of their Super Duty. Some may be selected to tell their story in a video for the site

Dearborn, Mich., Nov. 7, 2011 – More than any other heavy-duty pickup in the market, Ford F-Series Super Duty is trusted by tradesmen to get the job done in the field, and a new online experience at www.ford.com/trucks/superduty/weownwork is helping customers realize just that.

Complete with videos and interactive elements, the "We Own Work" website clearly illustrates how Super Duty is the most popular truck in 21 industries.

"For more workers, Ford Super Duty is the most important tool they depend on to get the rest of their tools to the job site. There's no other truck out there accomplishing as much in working conditions as F-Series Super Duty is," said Brian Rathsburg, Super Duty Marketing manager. "Super Duty trucks are well known for their proven toughness and capability, and that's why they are such a leading force in all sorts of industries. They have it all – durability, reliability, performance and fuel economy."

On the website, visitors can view videos that share stories of workers who use Super Duty trucks to accomplish work on real job sites across the U.S. Hosted by Dirty Jobs' Mike Rowe, the videos show the workers and trucks in action.

The site also features interesting statistics showing how Super Duty leads in a variety of fields. Some of these include:

74 percent of metal mining workers use Super Duty trucks
75 percent of road maintenance workers use Super Duty trucks
60 percent of utility workers use Super Duty trucks

Once users have gone through the videos, they have the option to share their own experiences of how they use their Super Duty. Some of the best stories may be chosen to be filmed for additional Mike Rowe videos on the site.

Based on a template that resembles a baseball trading card, visitors can create their own card to reflect the tough job their Super Duty helps them complete. Cards contain information like mileage, industry, region and tough facts about their truck and their job. Users also can upload an image of the truck they use. Once finished, they can embed the card in the website, share it on Twitter or Facebook, or print it.

The cards can be sorted by industry, year, region and toughness so the online community can scroll through the trucks to vote for the one they deem the toughest. The cards with the most votes for toughness will appear closest to the top.

Additionally, the site is programmed so that all functionality and animations are available for Apple iPad users.

Unmatched power for tough jobs

The 2012 Ford F-Series Super Duty gives customers what they are looking for in terms of power and capability, ensuring it stays at the head of the pack. The 2012 Ford F-Series Super Duty tow rating is 17,500 pounds with conventional bumper hitch and 24,500 pounds with fifth-wheel hitch.

The Ford-designed and Ford-built 6.7-liter Power Stroke® V8 diesel engine delivers best-in-class fuel economy. The Power Stroke isn't just fuel efficient, it's also the most powerful diesel pickup engine money can buy, rated at 400 horsepower and 800 lb.-ft. of torque. The engine also can run on up to B20 biodiesel fuel.

The standard 6.2-liter V8 gas engine also has best-in-class fuel economy and produces a best-in-class 405 lb.-ft. of torque and 385 horsepower. It is capable of running on E85 ethanol. New for 2012 is a compressed natural gas/propane prep engine option.

Each Super Duty pickup – diesel or gas – is mated to a heavy-duty TorqShift® six-speed SelectShift Automatic™ transmission.


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    • 1 Second Ago
  • 39 Comments
      Alex Garrett
      • 3 Years Ago
      They failed to mention their market share in body off engine removals. Did they mention the cost to replace certain engine seals? They can reach over $3500? No I am not a ford hater. I have just owned two superduties. I got sick of the repairs on my 6.0 powerstroke with only 80K miles and bought a 2011 duramax. I could not be happier.
        viperbono
        • 3 Years Ago
        @Alex Garrett
        Enjoy your DuraJap! I will stick with my Cummins!
      • 3 Years Ago
      [blocked]
        donnieorama
        • 3 Years Ago
        English, much? Punctuation, much? Grammar, much? Geezus. Talk about 'unintelligent'.
        csgill75
        • 3 Years Ago
        Show me a 2.0L Diesel that can tow 24,000 lbs. There is a market for these vehicles in the USA, and 90% of them are used for what they are meant for which is heavy duty hauling, and trailer towing and many of them for long distances. Point A to point B for many people in the USA is over 1000 miles one way when it comes to hauling, and I know many people that do 60,000-80,000 miles a year on these trucks and the trucks are able to do it because they are made for it. Its not uncommon for one of these trucks to have 200,000 Miles on them and they still run great.
      Dark Gnat
      • 3 Years Ago
      So Ford is basically admitting that fleet sales are keeping them alive?
        Dark Gnat
        • 3 Years Ago
        @Dark Gnat
        Actually at the end of the day it's all about money, and if Ford can discount their trucks more then they will sell more. If it were Chevy in the lead, all of the punks would be screaming "consiracy! - gummit motirs!". I'm not knocking Ford, but bragging about fleet sales can be a risky move.
        Dean Hammond
        • 3 Years Ago
        @Dark Gnat
        in reality Dark Gnat some "fleet" sales are more profitable than retail sales due to the fact at times they can NOT utilize Fords low APR's....and those are subsidized....which costs money, Fords money....so they takke Fleet incentives instead, and a majority of the time they arent much better than Reatil incentives and in fact sometimes worse...so they most definitely can be profitable...so would you ignore the market if you were a manufacturer?......and like I said...theres a reason they chhose a certain brand.
      Christopher Burns
      • 3 Years Ago
      Fuzzy Math Ford. How about you include GMC. Ford would still win but it would be closer.
      • 3 Years Ago
      [blocked]
        Dean Hammond
        • 3 Years Ago
        proof please matt......................boy you are talking to the WRONG guy here, you know that right....even when you take into account govt concessions you are on crack...oh, and question, Chevy and Dodge dont partake in Fleet sales?.....
          Dean Hammond
          • 3 Years Ago
          @Dean Hammond
          you MAY be close on a stripped XL 2wd......and I mean stripped....
        Ryan
        • 3 Years Ago
        The thing is, fleets use these vehicles because they get the job done. So yes, "yay for fleet sales!" Moron.
        • 3 Years Ago
        [blocked]
          Dean Hammond
          • 3 Years Ago
          I havent seen him win yet David, and THATS THE TRUTH....
      onezip36envy
      • 3 Years Ago
      this proves that you only need about 20 chevys to do the work of about 60 fords jk, ford makes a great truck too
      Randy
      • 3 Years Ago
      I know several contractors, landscapers and towing folks. Every one of them swears by Ford Trucks! And I own a Charger R/T, so this isn't a fanboy comment!
        mylz
        • 3 Years Ago
        @Randy
        your the first that i have heard that from. every landscape and contractor company i know HATES their fords. most of them said as soon as the fords hit a certain problem or mileage they will gladly pay the extra 5+ grand for the silverado.... a couple i knnow went from chevy to ford back to chevy. they only bought the fords because they were dirt cheap.
      deere2011
      • 3 Years Ago
      I work on a local farm where the boss owns a 09 F350 Super Duty as a personal vehicle but doubles as a farm truck. It moves from field to field with ease and is still a great daily driver...could use better gas mileage but it is a truck so it's understandable. Still sticking with Fords
      GoFaster58
      • 3 Years Ago
      I worked in the oil fields in Utah for a while and at least 75% and probably more of the trucks were Fords. I was told that was because of how tough they were and they last. We had roads up in the mountains that were not rock but small boulders.
      amerifight
      • 3 Years Ago
      Fleet sales are not bad, especially when your in business to make money. Ford has always made their money with pickups, if anyone thinks all these numbers are simply "fleet sales" you are crazy. Preference is one thing but this company is competitive without "robbing Peter to pay Paul" Can GM and Dodge say that, I think not!
        Dean Hammond
        • 3 Years Ago
        @amerifight
        no they are not bad, but they are a BIG part of the big threes number, and theres a reason fleet comapnies stick with one brand.....
          Oceanblue78
          • 3 Years Ago
          @Dean Hammond
          Have you been to Texas? There are personally owned SD's and F150's everywhere. In fact, on my street alone there are 2 that I know of, older models, still going.
      EvilTollMan
      • 3 Years Ago
      How about people that drive pick-up trucks just because they look cool? Every now and then they throw a golfbag in the back...
      artandcolour2010
      • 3 Years Ago
      interesting. and timely. I just spent 3 hours walking along the beach roads, and almost every house is still being worked on from Tropical Storm Irene. I noticed that almost every work truck being used, whether it was a contractor, landscaper, carpet cleaning/installing, tree services, etc. were all Fords. I saw one Ram, and one GMC, but no Chevys. I chalked it up to the local Chevy dealer closing 2 years ago, leaving just the Ford dealer for a few towns, but perhaps this is really a nationwide thing. Those Fords are great looking trucks, too, even the older ones. The oldest one I saw was a mid '70s and it was still in service for a construction company, though it might have been a restored version for the boss or supervisor. It was really sparkling.
    • Load More Comments
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