You just can't catch a break in this world if your name is Maybach. The superlux Daimler division has had trouble selling enough vehicles to seriously challenge the likes of Bentley and Rolls-Royce – divisions of arch-rivals Volkswagen and BMW, respectively. It can't seem to broker a viable deal with Aston Martin to produce a new range. Even that one-off Exelero wasn't paid for in full after being purchased by a certain hip-hop artist. Now the last ambitious project by the double-M marque appears to have floundered, too.

As you may recall, a German coachbuilder called Xenatec recently launched an initiative, with Maybach's blessing, to produce a series of hyper-exclusive million-dollar Maybach coupes. The idea stemmed from Xenatec's existing business producing armored luxury cars for those with the means. Unfortunately, the program doesn't seem to have attracted enough buyers to make it viable, and the associated costs have reportedly now bankrupted the company.

All-in-all, eight or so Maybach Cruiserio Coupes are reported to have been sold, with another three in various states of build seeking buyers. We're not sure who would complete them even if they were sold, however, as the bulk of Xenatec's workforce has apparently either quit or been laid off.


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  • 17 Comments
      • 3 Years Ago
      [blocked]
      Kris
      • 3 Years Ago
      Who could've thought?
      typhicane
      • 3 Years Ago
      I just saw one a couple of days ago at a showroom here in Jeddah, Saudi Arabia. A student of mine who is in the know told me a couple of weeks ago that it is being built in Riyadh, Saudi Arabia under some partnership. I didn't believe it, but I don't know what to believe anymore! Well, there is this from a year ago: http://www.autoblog.com/2010/12/30/xenatec-maybach-cruiserio-coupe-enters-production-with-saudi-inv/
      sparrk
      • 3 Years Ago
      that's too bad , i like the car , it has presence, especially in black.
      whofan
      • 3 Years Ago
      I guess Chrysler isn`t the only thing Daimler couldn`t do right.
      benzaholic
      • 3 Years Ago
      Interesting. It sure looks like it's just a CL600 or CL65 with the Maybach front and rear clip and the gussied up interior. how hard can that be to put together? What's that? You say the Maybach is more than just a cosmetic upgrade of the previous gen S Class? Yeah, right. I wonder if anybody at Daimler understands why I might have that impression and asked themselves if that might be a large part of the brand's limited achievement? Does a Bentley look like a Phaeton? Even BMW learned to put the 6.75 litre beast back in some of the Rollers.
      Spotted Cow
      • 3 Years Ago
      Somewhere in America, in a McMansion, a multi-million dollar rapper is a shedding a tear.
      Mike
      • 3 Years Ago
      Maybachs' always struck me as touched with an ugly stick.
      Where's the cheese?
      • 3 Years Ago
      Poor guys, guess they have to slum it in their Mercedes CL coupes then...
      Stinkyboy
      • 3 Years Ago
      Ha Ha Ha Ha Ha
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
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