BMW is celebrating 40 years of M with a special edition M3 Competition Edition that is about as rare as they come. BMW is only shipping 40 of the coupes to the U.S., and each will be identical save for a few options.

The M3 Competition Edition will feature Frozen Silver exterior paint, black M3 GTS 19-inch wheels, dark chrome exterior trim and dark exhaust tips. The interior will be complemented with Black Novillo leather upholstery with Palladium Silver accents, an Alcantara M steering wheel and M logos throughout.

This limited edition car will feature the same 414-horsepower V8 engine as other M3s, but the 0-60 time drops from 4.7 seconds to 4.5 seconds. The Competition Edition M3 is 10 mm lower than the standard M3, has wider-offset wheels, and higher-threshold programming for the M mode.

It's also more expensive than the standard M3. The Competition Edition M3 cost $81,060 with destination and handling, or a hefty $20,000 more than the base car.

Since BMW is has dubbed this M3 the "Competition Edition," the automaker is also encouraging its U.S. dealer body to compete for the chance to sell one of them. The first 40 dealers to receive M Certified Center certification get first crack at the car. Hit the jump to read over the press release.
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2012 BMW M3 Competition Edition Featuring Frozen Silver Exterior Celebrating BMW's long history of racing success in North America and 40 years of BMW M

Woodcliff Lake, NJ – November 4, 2011... BMW of North America today announced the 2012 M3 Competition Edition featuring Frozen Silver exterior paint and other enhancements. To honor the 40 years since the founding of BMW M in 1972, production for the United States of these very special M3 Coupes will be limited to 40 identically-equipped cars. Each features BMW Individual Frozen Silver Metallic exterior paint with a deep metallic luster to accentuate the athletic lines of the legendary M3. The unique exterior treatment also includes black hood intakes and dark chrome exterior trim, including the kidney grills, the M side gills and the exhaust tips. Black M3 GTS wheels complete the striking exterior. The interior features black Extended Novillo Leather with unique palladium silver accents and palladium silver-contrast stitching on front seats, headrests, door trim panels / handles, center console, and center armrest. The interior is further distinguished with an Alcantara-covered multi-function M steering wheel with M3 Checkered Flag logo inlay. The door sill finishers also feature the M3 Checkered Flag logo while the handbrake lever sports an embroidered M Power logo. As a final touch, genuineCarbon Fiber trims the dash and center console. The 2012 BMW M3 Competition Edition will be offered for an MSRP of $81,060 including destination and handling.

Unlike previous M3 Edition models, one each of the 40 2012 M3 Competition Edition models has been allocated to the first 40 US authorized BMW centers to become M Certified Centers.

Each 2012 M3 Competition Edition will be powered by the award-winning 4.0-liter, 414-horsepower M V8 engine, equipped with BMW's M Double Clutch Transmission (M DCT) which lowers the 0-60mph acceleration time of the M3 to 4.5 seconds from 4.7. Redline is a breathtaking 8,400 rpm.

The 2012 Competition Edition M3 continues the tradition of innovation and passion for driving by incorporating key changes to the M3's dynamic qualities. The included Competition Package reduces vehicle ride height by 10mm and includes M3 GTS 19-inch wheels (in black for this Edition) with wider offset for enhanced stability, standard Electronic Damping Control with enhanced programming, and higher-threshold programming for the M Dynamic Mode.
A complete list of equipment may be found at the end of this release.

Competition Edition celebrates the M3's rich racing history in the US.

The checkered flags emblazoned on the door sills and steering wheel of the M3 Competition Edition pay tribute to more than a decade of BMW GT class success on the racing circuits of North America.

From Lime Rock Park in the Litchfield Hills of Western Connecticut to Laguna Seca Raceway just north of California's Monterey Bay, the BMW M3 has given sports car racing fans across North America reason to cheer since the first BMW of North America M3 racing program began in 1995.

With drivers such as Bill Auberlen, Boris Said and the legendary Hans Stuck, the BMW M3 dominated the GT classes of sports car racing in the States into the new millennium with two generations of BMW M3 (E36 and E46), winning 53 of 118 races entered. In 1997 the BMW M3 became one of the few Marques ever to win itsclass at both the 24 Hours of Daytona and the 12 Hours of Sebring in the same year. As remarkable as that was, the feat was repeated the very next year.

A decade and a half later the BMW M3 continues to top the American Le Mans Series podiums against a tough field of GT competitors. Led by American racing icon Bobby Rahal, BMW Team RLL won the ALMS GT Manufacturer and Team championships in both 2010 and 2011, with Joey Hand and Dirk MÏ?ller adding the Driver's title this year for a clean sweep of all GT class championships.

Major M3 Racing Championships in North America:

1996 BMW M3 (E36) IMSA GTS-2 Manufacturer

1997 BMW M3 (E36) SportsCar GTS-3 Manufacturer, Team, Driver (Bill Auberlen)

1998 BMW M3 (E36) SportsCar GT3 Manufacturer, Team, Driver (Mark Simo)

1998 BMW M3 (E36) USRRC GT3 Manufacturer, Team, Driver (Ross Bentley)

1999 BMW M3 (E46) ALMS Team

2001 BMW M3 GTR ALMS Manufacturer, Team, Driver (Jorg Muller)

2004 BMW M3 (E46) Rolex GT Manufacturer, Team, Driver (Bill Auberlen)

2010 BMW M3 GT ALMS Manufacturer, Team

2011 BMW M3 GT ALMS Manufacturer, Team, Driver (Joey Hand, Dirk Muller)


About BMW Individual Frozen Paint Colors.

The special BMW Individual matte paintwork on the M3 Competition Edition adds a rare metallic luster to the vehicle. Compared to conventional exterior colors with gloss finish, the sculpture-like character of the Frozen Silver paint highlights the athletic contours of the M3. To achieve this luster, a special BMW-developed silk matte clear coat is applied over the Silver Metallic base coat. BMW Individual's Frozen paints meet or exceed all BMW standards for durability and longevity, and feature a full factory warranty. Special care guidelines are provided to customers and authorized BMW centers to prevent the finish from becoming glossy.

About M Certified BMW Centers

M Certified BMW Centers are authorized BMW centers which have taken extra measures to specialize in BMW M vehicles. These centers have client advisors who have been specially trained at the BMW Performance Driving School in South Carolina. Additionally, these centers have created a specific atmosphere to showcase the high-performance BMW M vehicles and accessories.

A list of M Certified BMW Centers may be found at www.bmwusa.com.

2012 BMW M3 Competition Edition features and Highlights

Exterior

• Frozen Silver exterior paint
• Black hood intakes
• Dark Chrome exterior trim
o Kidney Grills
o M side gill elements
o Exhaust tips
• Black M3 GTS 19-inch wheels

Interior

• Extended Black Novillo leather upholstery with Palladium Silver accents
• Palladium Silver stitching on front seats, headrests, door trim panels / handles, center console, and center armrest
• Alcantara multi-function M steering wheel with M3 Checkered Flag logo inlay
• Carbon Fiber interior trim, including dashboard and center console.
• Door sill finishers with M3 Checkered Flag logo.
• Handbrake lever with embroidered M Power logo.

Packages

• Competition Package
o Dynamic Damper Control
o M3 GTS 19-inch light alloy Y-spoke wheels (black)
o Competition package suspension with 10mm lower ride height
o Modified programming for the M Dynamic Mode
• Cold Weather Package
o Ski-bag
o Heated front seats
o Retractable headlight washers
• Premium Package
o Power folding auto-dimming mirrors
o Universal garage-door opener
o Comfort Access keyless entry
o Power rear sunshade
o Power front seats with driver seat memory
o Interior rearview mirror with compass
o Rear Park Distance Control

Options

• M Dual-Clutch Transmission with Drivelogic
• Navigation System with Real-time Traffic Info.
• Bluetooth connectivity
• iPod and USB Adapter
• BMW Apps iPhone integration


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    • 1 Second Ago
  • 38 Comments
      TheStagg
      • 3 Years Ago
      im pretty sure bmw can easily find 40 people that have more money than brains ... id prefer the regular m3 especially in white ... pretty damn sexy
      me
      • 3 Years Ago
      This package does not cost 20k more than a normal Competition Package equipped M3, by the way. You are paying something around 5k for the paint, still obscene, but not 20k for just paint.
      Eiji Bonoan-Marinas
      • 3 Years Ago
      Wouldn't it be much more cost effective to pick up some adjustable comp. spec coil overs from KW + BBK + sticker tires + track instruction to actually enjoy the car...? :)
        Sims
        • 3 Years Ago
        @Eiji Bonoan-Marinas
        Not really. That stuff adds up fast... plus, the full chassis Frozen Silver paint (the whole point of the car) would eat up $20K easily.
          Eiji Bonoan-Marinas
          • 3 Years Ago
          @Sims
          I don't really care about that paint, I prefer white anyways. I'd be happy learning how to drive a base M3 fast then letting the car help me drive any faster. Those mods would be progressive as skill increases and well worth the admission much more then this premium for a 'special edition' color... :(
      IBx27
      • 3 Years Ago
      I don't see 3 pedals. It's not a real car.
        tinted up
        • 3 Years Ago
        @IBx27
        Automatics are merely a figment of someone's imagination huh.
      Noz
      • 3 Years Ago
      This color is listed under the "UItimate Douch* Package"
      alexkoolur
      • 3 Years Ago
      For this price you can get 0-60 in 2.5 out of the Nissan GTR. No worries though, BMW will have no problem finding 40 dorks who tie sweaters over their shoulders to buy this turd!
        onewayroll
        • 3 Years Ago
        @alexkoolur
        The M3 is far from a Turd, and 80 grand for a GTR? Good luck finding one for 80 large
      P
      • 3 Years Ago
      Calling something "competition" without including a proper roll-bar is, to my eyes, a big fat fraud. I don't drive anything on a track that doesn't have some roll protection and this, the so-called "comp" version, would NOT stand up to the high speed accident it most definitely has in its future. C'mon BMW. Unless you're just a poser out to make luxo-barges, put some proper gear in the thing.
        Krishan Mistry
        • 3 Years Ago
        @P
        They have the M3 GTS for actual 'competition' racing. I believe it has a roll bar. Beautifully capable track car, terrifying price tag. This one is more "competition with your neighbor's bog standard M3 so you can brag about being 0.01 seconds faster, having matt paint, and paying $20k more because you can".
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
        me
        • 3 Years Ago
        Let me help you. Frozen Silver is matte silver. Liquid Blue is a very light powdery metallic blue with normal clearcoat.
        Elmo
        • 3 Years Ago
        It's the lighting, you idiot.
      CruzControl
      • 3 Years Ago
      Is it really worth 20K extra because of a silly paint job?
      Elmo
      • 3 Years Ago
      I thought this color was only offered as a wrap. Or was that just for the Frozen Silver Edition?
        Elmo
        • 3 Years Ago
        @Elmo
        So I get voted down for asking a question? So what is it? Because it's actually called the Frozen Grey Edition? Or that you 3 don't what the Frozen Grey Edition is? The Frozen Grey Edition is an M3 with the Competition Pack and is WRAPPED in a Frozen Grey wrap, not paint.
      ctsmith1066
      • 3 Years Ago
      They keep trying, but carbon fiber trim is still ugly.
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