Video games are big business. Titles like Call of Duty can reach a billion dollars or more in sales, but racing games typically don't fare quite as well. Maybe that's why the Need For Speed team developed The Run; a cross-country thriller that combines fast cars, beautiful-yet-pixelated women (with real-life swimsuit model voices and Christina Hendricks) and abundant out-of-the-car action.

To show just how serious Electronic Arts is about Need for Speed: The Run, the franchise went to box-office ATM machine Michael Bay to cut the game trailer. Bay may not make the most critically acclaimed movies of all time, but they make serious bank, and he knows how to whip up the pre-release excitement with killer trailers.

Hit the jump to watch the action-packed trailer he cut together for The Run, then stay for a second video that gives a behind the scenes look at how Bay and his team assembled the teaser.



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    • 1 Second Ago
  • 37 Comments
      RSS007
      • 3 Years Ago
      Fantastic trailer actually. You didn't even need to know it was made my MB, it is just so apparent and still brilliant.
        recharged95
        • 3 Years Ago
        @RSS007
        hence the trend that all those big budget games have better trailers and cinematic sequences than the game story-line or game play itself. it would be nice to have some fresh game play than the same old game engines repackaged for a different theme. You can only go so far with a cool trailer, but I'm sure the younger folks get sucked in and end up shelling over the $60 like lemmings from it.
      jbm0866
      • 3 Years Ago
      This is the sort of thing Michael Bay should be doing....the ONLY thing. I can think of several Michael bay movies with great special effects...but I can't think of a single great Michael bay movie.
      Relyat08
      • 3 Years Ago
      In all honesty, this game has a really interesting premise. I pretty much buy every racing game so I would get this regardless, but it could actually be half decent. I don't think it will match the NFS greats like Most Wanted, or obviously be a simulation like Grid or Forza, but it could be fun if the driving dynamics are all there.
      Mel @ aWingThing.COm
      • 3 Years Ago
      Wow, that looks pretty rad actually. Love the S30.
      IBx27
      • 3 Years Ago
      Have I mentioned before how awesome a game Forza 4 is?
      Hatzenbach
      • 3 Years Ago
      they've got Michael Bay they've the Porsche license they've got an unlimited budget but they don't have the slightest idea how a racing game should look like. that's what i call a tragedy
        hmmwv
        • 3 Years Ago
        @Hatzenbach
        Having Michael Bay as the director is not necessarily a "pro." :)
      LemonOne
      • 3 Years Ago
      Meh, Michael Bay is not a great director for sure.
      • 3 Years Ago
      [blocked]
      Mark Fergel
      • 3 Years Ago
      I kept waiting for something to Transform.
      Ahmad Firdaus
      • 3 Years Ago
      just make it into a movie pls!
      P
      • 3 Years Ago
      I've stuck with my PS2 NFS pursuit (I'm old), but I have to say this does add a "graphic novel" element. Still, I'd bet he had all of five conference calls with them, got a check for X million, and had his name plastered on the trailer for marketing. That's how it all works nowadays.
      Dennis Baskov
      • 3 Years Ago
      What NFS franchise need to do, is instead of sugar coating their games with Hollywood drama explosions bullshit, they should perhaps be working on the aspect of it being a racing game, the same damn aspect that they had been doing for so long, yet consistently fail more than the other.
        wooootles
        • 3 Years Ago
        @Dennis Baskov
        Sorry, if they try NFS to be an actual pure racing game, it will surely lose thanks to GT and Forza. NFS is -the- alternative to those racing games with the hot pursuit/high stakes style play. The rice-out Fast and Furious phase was a bit out of bounds, but this title should steer it back to its PS1 NFS roots.
          Dennis Baskov
          • 3 Years Ago
          @wooootles
          I think you are referring to it being a sim. I was talking about a whole racing game genre, which is can be classified as more than just a racing sim. In that case racing is in NFS genre, in fact that's practically what NFS is made for. My suggestion was for them to go back and focus more on the racing aspect of the game, instead of wasting their time and money on hollywood bullcrap and linear gameplay.
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