As we revealed last month, the theme for this year's LA Design Challenge is Hollywood – more specifically, what the silver screen's next iconic automobile might be. For some reason, this year's challenge features a lot fewer entrants than year's past. In fact, half of the field comes from Daimler, with concepts submitted by Mercedes-Benz, Maybach and Smart. The other three competitors are Honda, Hyundai and Subaru.

Their challenge was to dream up the next DeLorean, Highland Green Ford Mustang or Black Audi S8 that will capture the attention of moviegoers in the year 2050. Each entrant picked a different style of film; everything from westerns to thrillers to fairy tales and vampire movies is represented.

We've collected all six entrants, including descriptions of a blockbuster Hollywood storyline that goes along with each vehicle, after the jump. Check them out and then vote for your favorite in our poll. We'll see if the Autoblog community was right on November 17 when the winner is announced at the 2011 LA Auto Show.




Honda Intelligent Horse
Movie: High Noon



Honda takes us hundreds of years into the future to a world disrupted by the impact of a gigantic comet. The resulting heat and drought have wiped out technology, infrastructure and life as we know it, making it imperative for the few remaining survivors to recover faster than any human generation before. The few scientists have created a vehicle that serves as a companion and protector in the inhospitable and lonely environment. Their inspiration – the legend and material remains of an ancient creature called the horse.

A masterpiece of technology, the Honda IH symbolizes a breakthrough in terms of mobility and companionship in an inhumane, hot, dry and dangerous environment. The vehicle takes advantage of three key elements which will emerge in the near future: local production, artificial intelligence and additive technology. The vehicle uses the efficient, lightweight, strong, and functional characteristics of bones for its inspiration. A.I. technology and nanotechnology gives everybody the power to produce material resources and parts for the vehicle locally. Additive technology is a revolutionary attempt to produce very small or especially very large parts in a more efficient way to save weight and resources while improving the strength and flexibility of the product. The IH vehicle combines both the character and simplicity of a horse with the latest structural, safety and technological innovation.

At High Noon the dangerous environment is apparent when there is a showdown between IH's competing for fuel and other resources. The most creative will prevail.


Mercedes Silver Arrow Movie: Silver Lightning



In homage to 125 years of automotive innovation and design excellence, Mercedes-Benz Advanced Design of North America features a story with two techno characters that have achieved a unique harmony between safety and style; the iconic Mercedes-Benz Silver Arrow racecar, and the underappreciated 'Crash test dummy.'

In a futuristic society of increased artificial intelligence, two enlightened crash test mannequins, Hans05 and Franz02, show that they're no dummies when it comes to recognizing a potential catastrophe and decide to take matters into their own hands. As the evil battering ram Dr. Crash-Barrier seeks to continue his reign of terror and mayhem, the two heroes take action to save their beloved Mercedes-Benz Silver Arrow. They lead the relentless 'Dr. Barrier' on an action packed thrill ride through the past and future of transportation.

A long-slung, sculpture on wheels - actually on 'Hoops' - the Mercedes-Benz Silver Arrow has proportions reminiscent of the Mercedes-Benz W125 series, a Silberpfeil racecar of the late 1930's and the Uhlenhaut SLR from the 50's. The overall shape follows distinguished Mercedes-Benz design traditions and is born from a dominant Formula 1 racing legacy. It also features a diagonally configured, hub-less roller track for 'Omni-Directional' maneuvering.

Brought to you by the creators of 'Biome, a car grown from trees', this epic adventure has it all, including a surprise ending that will have audiences cheering as our reluctant heroes save the day with a little old- school subterfuge and help from the great tradition of the Mercedes-Benz automobiles.

Smart 341 Parkour
Movie: Annie get the Grannies!



In a world of continuous change, in Cantpark City, reporter Annie Angle is beginning a new chapter in her life. Cantpark City is famous for its friendly people, the beautiful weather, but notoriously known for a lack of parking spaces. On an early Sunday morning, an article in a newspaper catches Annie's eyes... "Smart Granny Robots missing!!!"

Annie sets off on a journey to solve the mystery of the missing Grannies and to earn her first, potentially career-making, front page news article. Her Smart 341 Parkour vehicle plays a key role in this private investigation, providing both effective transportation and favourable sleuthing capabilities.

Several features enable her to take pictures from the best possible locations. The large greenhouse gives Annie 360 degrees of visibility while travelling through the inner city. The wheels are retractable and contain impulse pads and vacuum cups. The hexagon skin around the wheelhouse is adjustable to release the wheels. The Smart has different modes: a typical drive mode, a fly mode that allows the vehicle to hover far above the streets and a climb mode that allows the vehicle to run up the walls of skyscrapers.

Follow Annie's investigative search in Smart's "Annie get the Grannies!" this November.

Hyundai Stratus Sprinter
Movie: Countess of Siberia



Born in Moscow in 1829 of vampire parents, Countess Elena, with her super human senses and unique abilities to travel after dark, became a member of the Soviet spy network during the second World War. After the war, she set out on a mission to stop the negative effects of communism around the globe. Traveling to the most dangerous places in the world, the Countess knows she can not be seen by anyone in her fight to protect freedom and justice.

The Countess uses two vehicles, the Hyundai Stratus Sprinter multi-purpose vehicle (MPV) and the DB Atlant Airship that serves as her home base and MPV carrier. Passed down from her parents, she has been upgrading and modifying features throughout her immortal life. The MPV can travel any road due to its high ground clearance and has light combat capabilities. The Airship stays afloat and hidden high in the sky to avoid detection. Both vehicles have a magical stealth force that renders them invisible during daylight, only to reappear after dark.

Follow the Countess on her fight in the on-going war of Communism in Hyundai Design North America's action thriller "Countess of Siberia."

Maybach Berline
Movie: Cinderlla and the Maybach Berline



Berline Carriage Engineer, her Stepmother, a retired Actress, and her Stepmother's spoiled daughter who spent her days partying at the Billionares Club while Cindy spent all day working at her father's workshop.

On the night of her birthday, Cindy's father surprises her with a beautiful dress and allows her to take a new Maybach prototype out on the town - a reinterpretation of the historic Berline Carriage. Based on the dimensions of a Mercedes-Benz GL-Class, the Maybach Berline Carriage is an E-Cell or F-Cell vehicle and features autonomous driving that allows Cindy to have an amazing night out, where she meets a handsome stranger.

The Carriage is teleoperated via a satellite link to a Maybach Virtual Chauffeur Center. This leaves maximum interior space for the passengers and also allows maximum privacy. The passengers are seated in a vis-à-vis seating layout with a "Royal Lounge" on one side and two single seats on the other. A large glass screen with 3D laser projection is suspended from the ceiling and can display the Virtual Chauffeur or a variety of media and entertainment. The interior and exterior come together seamlessly and are comprised of sustainable materials like wood. Large divided gullwing doors with oversized privacy glass open wide for entry with retractable stairs for convenient entrance (inspired by business jets).

Moviegoers will awe in the romance and new technology as Cindy goes on the journey of a lifetime.

Subaru HORIZON
Movie: Divided



After 200 years since the rotation of the Earth has stopped, the Earth was split into two, distinctly different hemispheres, the Daysphere and the Nightsphere. Humans have been living in a highly developed civilization in the Nightsphere, away from the sun's harmful electromagnetic waves. There is no sunlight, but they had electricity sourced from an innovative energy plant that powered the megacity. It seemed the technology driven human civilization was flourishing as always, but there was a threat slowly casting a shadow down upon them. The fuel of the power generation system, a rare crystallized mineral, was running out of energy.

The mineral is known to be found only in the pole of the Daysphere, a place from which no human has ever come back alive.

A team of 4, Alcyone- the driver, Maia- the navigator, Merope- the mechanic, and Pleiades- their magical cat, has been formed to venture to the other end of the world, tasked to bring back the crucial mineral. The Ultra Subaru HORIZON has been specially developed to take them on their journey. It is to withstand the strong electromagnetic field, chemical imbalances, scorching heat, and raging storms of the Daysphere. The skilled team is off to save their world in this action packed adventure!


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    • 1 Second Ago
  • 22 Comments
      Matt Brown
      • 3 Years Ago
      I think these guys are thinking too far outside the box. You should at least be in the vicinity of the box, preferably at least one box distance away from the box.
        Pewlpit
        • 3 Years Ago
        @Matt Brown
        We're still stuck on thinking outside of the bun... Still, your warning could save some of our readers, who get too excited over these CONcepts, and so we shared your cry for constraint from the Pewlpit.
      Gus
      • 3 Years Ago
      The Mercedes is so awesome! and the story is clever; Hans und Franz are back!!
      IBx27
      • 3 Years Ago
      Oh gee, another round of recycled art school designs from art students who probably don’t know how to drive a car. The MB has clear lines from the SLS, so it's unoriginal but resembles a car. The Honda and hyundai I believe I've honestly seen five times already. The maybach was designed by someone who lives in a shoe and honestly doesn't know what the brand is. Finally, everyone knows Subaru's have ground clearance, and don't have a hyundai-shape grille.
      P
      • 3 Years Ago
      For a brand that's completely lost the design plot, I think the Honda "horse" was the one I'd be most stoked to see on the screen. That or I'd want to drive it around at Burning Man (which might just be the best criteria for machines that live in a fantasy world!).
      thedriveatfive
      • 3 Years Ago
      All I know is the smart lady is some kind of peeping tom.
      Famsert
      • 3 Years Ago
      The Smart and Maybach are forgettable. The Subaru is too derivative. The Mercedes is unoriginal with the Tron wheels. The Honda is original AND memorable.
      x23
      • 3 Years Ago
      what movie has an iconic black S8 in it? if you say ronin... i'd suggest glasses. it is dark green.
      J
      • 3 Years Ago
      they're all way out there but I like the idea of the honda although the storyline is weak and inconsistent. The bones would make this concept light but wouldn't it weaken and become brittle over time? My vote would go to the Audis of iRobot or the Lexus from Minority Report.
      Nathan Loiselle
      • 3 Years Ago
      All of these cars are horrible. Either they're ugly or technically not feasible (i.e. how does the Subaru turn?) or frankly unlikely to exist in the world that the manufacturers have created. I'm very disappointed.
      Phil
      • 3 Years Ago
      The Hyundai and Subaru are the only two that aren't terrible and I agree, that "Subaru" looks suspiciously like an Audi...
        Koushiro Izumi
        • 3 Years Ago
        @Phil
        I agree. The Subaru concept reminds me of the Audi RSQ concept car seen in the move I, Robot.
      Eta Carinae
      • 3 Years Ago
      Just show me the production version of the Cadillac XTS and ATS already !!!!!!!!!!! I can't wait any longer !!!!!
      • 3 Years Ago
      [blocked]
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