We were all surprised when we arrived in Frankfurt a couple of months ago to find Land Rover there with not one, but two distinct versions of the DC100 concept: one hardtop and one open-air model. But when the LA Auto Show opens later this month, Land Rover is set to unveil a third version.

We don't know how the LA show car will differ from the two we've already seen, or what body-style it will carry. But together with the assertion attributed to the company's brand director that the next-generation Defender should appeal to "Californian surfer dude", it is a strong indication that the production DC100 will be offered in North America.

That's not who Land Rover will primarily target with the new model, however: the company aims to use the DC100 to get back in touch with its roots, marketing it to relief organizations and wilderness expeditions in the Third World.


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    • 1 Second Ago
  • 13 Comments
      h-man
      • 3 Years Ago
      Looks like something Kia would produce. I can't imagine anyone willing to drop $50k (just my guess) on one of these.
      P
      • 3 Years Ago
      Ooooh, another off road "concept" that would be an instant hit but will never get made. Just like Jeep, we are shown ideas that excite and prepare the market to separate themselves from vast sums. And yet, for decades, they have not *once* built one of these concepts. So until you actually make one LR, I say: Woop. Dee. Doo.
      • 3 Years Ago
      [blocked]
      Kosie Muller
      • 2 Years Ago
      Love new Landy, hope interior space is better and that they will use Disco 4 mechanicals.
      throwback
      • 3 Years Ago
      4 door DC110?
      • 3 Years Ago
      [blocked]
        P
        • 3 Years Ago
        A Raptor couldn't get anywhere near the terrain a Defender 90 or Jeep could. WAY too big. Apples and Oranges. Not that this thing'll get made, of course....
      Chris
      • 3 Years Ago
      Looks way too much like the Freelander. I don't like it.
      • 3 Years Ago
      [blocked]
      Fran Cats
      • 3 Years Ago
      "california surfer dude"? Sounds very Bollywood to me
      imoore
      • 3 Years Ago
      No sir. No how. No way.
      Kosie Muller
      • 2 Years Ago
      I am from South Africa and I like the concept defender, hope there is enough space inside and realy hope they use Disco 4 mechanicals.
      JR
      • 3 Years Ago
      Body by Rubbbermaid.
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