One hundred years is a long time. But over the past couple, several automakers have marked their centenaries, among them Ford, Alfa Romeo, Audi, Bugatti... and Chevrolet. The Bowtie brand has been marking its milestone birthday with a number of celebrations throughout the year, and doesn't plan on stopping any time soon.

Among the initiatives General Motors has planned for its mainstay brand is the launch of a documentary entitled Chevy 100: An American Story that debuts today at the Detroit Institute of Arts and will air coast-to-coast on Discovery's Velocity Channel on November 21.

The company will also erect a monument at Louis Chevrolet's birthplace of La Chaux-de-Fonds, Switzerland (who knew?), while Chevy owners in South Korea set the Guinness World Record for the creating the world's largest car logo out of their own automobiles.

As part of the celebrations, Chevrolet is also asking owners and enthusiasts like yourself to recall their favorite Chevy memories and experiences, which we invite you to share in our comments section. Don't forget to check out the history retrospective in the video (along with the press release) after the jump.





Show full PR text
Chevrolet Says 'Thanks' for 100 Successful Years
Centennial year celebrated with events across America and around the world
2011-11-02

DETROIT – In celebration of its 100th birthday Thursday, Chevrolet is recognizing the people who have made Chevrolet the successful global brand it is today. The brand is offering dealer promotions in hometowns across the United States, starring in a feature-length documentary, and inviting fans to share their Chevrolet memories online.

The activities cap a year-long celebration of Chevrolet's Centennial that kicked off in January at the North American International Auto Show in Detroit and encompassed events in Chevrolet hometowns around the world.

"We understand Chevrolet is more than a brand – it belongs to everyone who owns, designs, builds, sells or loves Chevrolets," said Chris Perry, vice president, Chevrolet global marketing and strategy. "The past 100 years wouldn't have been possible without millions of people who have each made Chevrolet a part of their life's journey."

To thank U.S. customers, Chevrolet dealers across the nation will sponsor open houses and a number of promotions through Nov. 7. Chevrolet customers can visit the Chevrolet website to learn more about centennial celebrations in their area.

The passion many feel for Chevrolet is the subject of a new Chevrolet Centennial documentary produced by award-winning filmmaker Roger Sherman. "Chevy 100, An American Story" explores Chevrolet culture through owners, collectors, journalists and historians. Following a Detroit premiere Thursday at the Detroit Institute of Arts; the film will air nationally Nov. 21 at 8 p.m. on the Velocity Channel and will then be available on DVD from chevymall.com.

A global brand, Chevrolet is also celebrating its centennial around the world. For example, Chevrolet Europe is recognizing Louis Chevrolet's Swiss birthplace of La Chaux-de-Fonds by commissioning a public artwork on the Parc de l'Ouest. In Korea, Chevrolet customers set a Guinness World Record by creating the world's largest car logo.

Chevrolet in August hosted a Chevrolet parade at the Woodward Dream Cruise, where more than 100 old and new Chevrolets – 50 of them Chevrolet Volts – cruised Woodward Avenue. Chevy also served as presenting sponsor for the Cruise, which brings more than 50,000 cars and 1.5 million car fans to Detroit's storied Woodward Avenue each year.

Chevrolet also joined with the Indianapolis 500 to celebrate 100 years of shared history, and announced that it is returning to Indy car racing as an engine supplier and as sponsor of the Detroit Grand Prix.

To connect with fans globally, Chevrolet launched its interactive Chevy100.com website earlier this year and recently added two interactive web experiences: "The Road We're On" and "The Ride of Your Life." In addition, Chevrolet asked its fans on Twitter to post questions that Alan Batey, vice president, Chevrolet sales, service and marketing, will answer Thursday on the Chevrolet YouTube page.

Upcoming introductions include the Chevrolet Volt extended-range electric vehicle in Europe and China; as well as the Chevrolet Spark in the United States and Canada in 2012 and its electric sibling in select global markets in 2013. They join new global introductions such as the 2013 Chevrolet Malibu sedan and new Chevrolet Colorado midsize truck.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com


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    • 1 Second Ago
  • 62 Comments
      lasertekk
      • 3 Years Ago
      Another stat: Of the car companies OVER 100 years old, only three still have descendents of actual founders still involved with them. Those would be Mercedes, Fiat and Ford. Another trivia: In one of the first grand prixs (later evolved into F1) held in the United States in 1908, was won by one Louis Chevrolet driving a Fiat grand prix racer.
        Tyler
        • 3 Years Ago
        @lasertekk
        I love random facts, learn something new everyday. Thankyou for taking the time to inform us all.
      ammca66564
      • 3 Years Ago
      The coolest part is around 1:35, the factory shot where the frame moves down the line and those big gauges slide in and align the parts. That was so awesomely high tech for the time.
      Beddu
      • 3 Years Ago
      My best Chevrolet memory - in my youth we had a K5 Blazer, it was larger than life. So much so, that I used to sit on the armrest, not the seat. This soon stopped when the door swung open whilst driving, with me clinging on for dear life. Fortunately it was at low speed, and I was already at school. I sat on the seat from then on. The Jimmy we had after it on the other hand, was rubbish.
      • 3 Years Ago
      [blocked]
      Carlos Cruz
      • 3 Years Ago
      100 years of sub-standard engineering, and one bankruptcy. Lets hope we can make it through 100 more!
        dklkse1
        • 3 Years Ago
        @Carlos Cruz
        Have you even ever been anywhere near an LS engine? Don't be so cliche.
      fat
      • 3 Years Ago
      Thank you GM for 100 years of destroying the planet.
        Tyler
        • 3 Years Ago
        @fat
        why dont you and justin bieber find a firey plane crash to ride, along with those people with aunts/moms/stepsisters making money on the internet at home.
        • 3 Years Ago
        @fat
        [blocked]
          Justin Campanale
          • 3 Years Ago
          Just Goggle gua's comments. He is one of the Internet's biggest trolls. He's paid to make Chinese people look dumb.
        Justin Campanale
        • 3 Years Ago
        @fat
        Good f ucking Jesus just SHUT UP GUA SHUT UP SHUT UP!!!!!!!!!!!
      Steven Michael Rose
      • 3 Years Ago
      all you people that cant make a cogent statemnet about how chevy has been one of the greatest companies to ever build cars have no idea what a car is or what a well built reliable car is. Chevy is amazing, always has been and always will be, all you people on her making these idiotic statements about how chevy is so terrible are a bunch of Ford loving idiots. keep going to your POS Fords and when Ford actually brings out a car that worth having Chevy will still come out on time. Ford is a media ***** every news network or netork that is sponsored by an automotive company goes to Ford because Ford needs the publicity or they wouldn't exist right now cause people would realize that the cars suck so they have to hear some media big shot say i have a ford so you should buy one also and they go running to the Ford dealerships. Chevy people know what a real car is and what is should be about and how it should be built and chevy nails it every time and their going to continue to do so. so Ford take a few pages from Chevy's book and maybe you can come close to competing with a real company.
        Tyler
        • 3 Years Ago
        @Steven Michael Rose
        Wow..you have a lot of anger...must be a tiny.....ego...yeeeaaa ego, thats got you all worked up. Like others have said, the battle will always rage on. Your bashing ford, thats no different than somebody else bashing chevy. I'm just saying. Either suck it up and not swear/whine/rant on the internet behind your mouse, and come up with logical, constructive arguments...Or stay outside with the rest of the 12 year olds Dissclaimer: By no means is my argument logical or constructive here, this is all pure opinion based and probably annoying to you.... Have a great day!
        caddy-v
        • 3 Years Ago
        @Steven Michael Rose
        The Ford vs. Chevy war started long before you or I were born and will linger on long after our great grandchildren have passed on. My late father was a die hard Ford fan and my mother loves her Chevy's. Every three years they would alternate buying and neither had a bad word to say about each others cars. At the young age of 92, Ma still gets about in her 07 flawless Impala. Dad sold his 94 crown vic in in 01 and it still is on the road with over 190k trouble free miles.
      • 3 Years Ago
      [blocked]
        Drew Smith
        • 3 Years Ago
        You are out of your mind. You JDM fanboys piss me off SO bad. You are a liar and an idiot if you really believe that the ZR1 'looses big-time' to the GTR. http://www.youtube.com/watch?v=mC-PQca6FJU Point of fact, you imbecile, this video was NOT intended to pit anyone against anyone else, but you JDM loving haters throw your stupid out as often as you can, probably because deep down you feel inferior... heck I have no idea why. Build quality of MANY American cars is better than Japan, but because your bed buddy, Consumer Reports, has the same delusional ideas about American inferiority and Japanese superiority, you proclaim the JDM mantra from whatever pulpit you can find. Do us all a favour here on Autoblog and go find a forum for narrow minded JDM zealots and leave TRUE car loving (no matter which country it originates from) to the rest of us.
          • 3 Years Ago
          @Drew Smith
          [blocked]
          • 3 Years Ago
          @Drew Smith
          [blocked]
        Lemon
        • 3 Years Ago
        Well I guess since my vette isn't a ZR1 I'm not a car enthusiast then. I KNEW I should have bout a civic si!
      KAG
      • 3 Years Ago
      To bad they don't build much in the USA.
      NB
      • 3 Years Ago
      Please start making exciting cars and pricing them competitively. Thanks.
        Bandit5317
        • 3 Years Ago
        @NB
        You must be joking. What do you call the Camaro or the Corvette? And since when have Chevy's in general not bee priced competitively?
          Bandit5317
          • 3 Years Ago
          @Bandit5317
          been* Come on autoblog, give me an edit button. Just don't incorporate that god-awful disqus system that Engadget uses in the process.
      Lost Planet
      • 3 Years Ago
      Not a very interesting commercial for 100 years of history, but then again not very good cars either. Good enough for the Americans, though, since they're the only ones buying Chevys in any significant numbers. The Corvette was once great, but not anymore and the new Camaro is simply overrated. The Volt is total waste of energy. Something happened to Chevrolet along the way to their centennial, but it was not a good thing. Goodbye GM.
        GreaseMonkeySRT
        • 3 Years Ago
        @Lost Planet
        Every 7 seconds there is a Chevrolet sold somewhere in the world. Chevrolet the largest growing global brand. I'm sure you knew all of that though......
        Lemon
        • 3 Years Ago
        @Lost Planet
        "The Corvette was once great, but not anymore" You're doing it wrong.
      kontroll
      • 3 Years Ago
      that's 70 more years than lexus and nissan and honda about 80 years *( if you don't count their riksha building years)more than the koreans (if you don't count their wheel barrow building years)...yes HAPPY 100 anniversary...I hope these asians will disappear in another 10 years.
        • 3 Years Ago
        @kontroll
        [blocked]
        Carlos Cruz
        • 3 Years Ago
        @kontroll
        but... Mercedes Benz has 25 more years-1886 Maybach has 2 more years-1909 Audi has 2 more years-1909 Rolls-Royce has 7 more years-1904
          • 3 Years Ago
          @Carlos Cruz
          [blocked]
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