According to Ward's Auto, Scion is confident enough in its upcoming iQ minicar that a U.S. sales target of 1,000 to 2,000 units per month has been set. While that may not sound like much, remember that the iQ will have a staggered rollout across the U.S., beginning with the West Coast this Fall, moving to the southern states in January and then the East Coast and Midwest after that. Following the full national roll-out, an all-electric iQ will arrive in late 2012, though will only be available to fleets and car sharing services.

Also keep in the mind that the bar for minicars has been set low by the slow-selling and not-very-well-received Smart fortwo, which sold only 5,927 units in 2010. Even if it only hit its low end target of 1,000 units per month, the iQ would still be crushing the fortwo.

These targets come from Scion vice president Jack Hollis, who Ward's reports as saying that Scion will be relying on the iQ's premium equipment list to do in the U.S. what the fortwo hasn't: sell. Hollis cites the iQ's 11 airbags, including an industry-first rear-window airbag, and infotainment tech like standard Bluetooth and HD Radio, as the big draws.

With a base price of $15,995 including destination, the iQ can hardly be called inexpensive for its size, but its combination of being more fun to drive than a fortwo, decent fuel economy (37 miles per gallon combined) and a funky look means that urbanites who value the smallest footprint possible may finally have a choice they can live with.


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    • 1 Second Ago
  • 13 Comments
      Dan Frederiksen
      • 3 Years Ago
      not green
      poweredbylolz
      • 3 Years Ago
      I don't think theres enough clowns in this country to buy that many.
      Neil Blanchard
      • 3 Years Ago
      It really is too bad they didn't put the 3-cylinder 1L engine and a nice 6-speed manual transmission, and put stop/start technology in it. The European and Japanese iQ's get ~55MPG and the US version gets a paltry 37MPG, which is very disappointing. This car is a great match for me. I am tall (6'-4") and I have 2 kids, so commuting and picking them up after work would be exactly what this car would be good for. I really hope they figure out how to give the iQ EV 75-100miles range -- that would make it nearly perfect. Neil
        Chris M
        • 3 Years Ago
        @Neil Blanchard
        The European and Japanese fuel economy figures are not directly comparable to the US EPA ratings - the driving cycle test is different, resulting in European and Japanese figures being much higher for the exact same model. I suspect the the same applies here.
      2 Wheeled Menace
      • 3 Years Ago
      The smart car is priced starting at $12.5k I could give less of a crap about 11 airbags and bluetooth. Give me a halfway decent value here, Toyota. I could buy a larger car with a larger motor for less $. Or perhaps offer a model with the manual transmission, less gizmos etc for less $..
        Waltah
        • 2 Years Ago
        @2 Wheeled Menace
        Do you care about air conditioning, a basic stereo or power windows? Only asking as the base Smart Pure at $12.5k doesn't come with any of those things. It also doesn't come with a solid ride, especially on the highway.
      Spec
      • 3 Years Ago
      $16K for that tiny little thing? And I can get the (admittedly chintzy) Mitsubishi-i for $22K (after tax-credit)? Electric vehicles are now within reach of people that want them. You'll easily earn back the difference in price during the life of the car with the gasoline savings.
      uncle_sam
      • 3 Years Ago
      In europe it is sold as toyota IQ. I demanded it while during the service of my prius. I just was curious. It is a zippy car, with good cornering qualities. It is a 3+1 seater, and even a tall person can fit in the back. with the small 3 banger it is very savvy but not slow. after driving it for some time you forget how small it is. ideal for crowded cities
        • 3 Years Ago
        @uncle_sam
        Photso show it as a 2 + 2 seater. Hard to belive it has a rear seat.
          Neil Blanchard
          • 3 Years Ago
          It actually is a 3+1 -- the whole point of it's design is to stagger the front passenger seat forward to make space for a tall adult in the right rear seat. The seat behind the driver is the small one. They did all sorts of things to make this possible, like centralizing the drivetrain and the HVAC unit in the dash, and moving the fuel tank to under the front seats, etc. It is rather a clever design. Neil
      Peter
      • 3 Years Ago
      Fail on price. At $16K you are competing with a whole car park of capable B and even some C sized cars * Fiesta * Sonic * Mazda 3 * Fit * Elantra
        Peter
        • 3 Years Ago
        @Peter
        PS is the Scion iQ really going to steal from sales of Fiat 500 which is selling at 3000 units a month at the same price? or from the Versa which is much larger and cheaper...?? They should cut the saki rations at Toyota.
      Nick
      • 3 Years Ago
      I liked the concept's more agressive front fascia over this plain/boring looking front-end.
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