Detroit Auto Show attendees hoping to gawk at the latest sheetmetal from British luxury stalwarts Jaguar and Land Rover will be disappointed to learn that the marques will not be displaying at Cobo Hall this January. Instead, the pair will concentrate on showing their wares at India's New Delhi Auto Expo, whose dates overlap that of the North American International Auto Show.
Stuart Schorr, JLR's Vice President of Communications and Public Affairs, tells Autoblog:

Jaguar Land Rover recognizes the Detroit Show is a world class exhibition, but for 2012 we will not exhibit there. This decision was driven by the fact that since our newest concept vehicles were featured at the Frankfurt show and will be featured at the upcoming Los Angeles Show, we decided to show them next in the Delhi Show in January as part of our effort to build our brands in this growing market. Therefore, without anything new to show in Detroit this year, we felt it most efficient to not participate in the show.

The switch makes some sense, as not only is staging auto show displays a particularly costly and time-intensive endeavor, the change also reflects India's growing importance as a global automotive market. Perhaps not coincidentally, Jaguar Land Rover has been under Indian ownership since Tata Motors purchased the brands from the Ford Motor Company back in 2008.

It is not immediately clear if the brands will return for the 2013 NAIAS.



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  • 54 Comments
      boardman3
      • 3 Years Ago
      This shows us where they think the market is.
      AFMomXs2
      • 3 Years Ago
      I can understand why.. Friggin Union charges 4 hr minimum for anything they do there... and then they rip you off in the process !!! They tried to steal 3 mini sound systems from us at a show.. .stuffed them under a stage way at the back ...They were stupid enough to think we wouldn't lift the road case to test the weight. The boss went right back up to the rooms we were in, found them and when he went to the union steward .. the guy called him a liar and said get out of his building. They are nothing but lazy thieving union thugs there... EVERY car company should boycott it.
      Robert
      • 3 Years Ago
      Do you know why theyre not showing in Detroit? Because theyre not "imported fom Detroit"
      Wwhatever747
      • 3 Years Ago
      The big time days are over, now everything seems to have gone on to become worthless.
      ed
      • 3 Years Ago
      Unfortunate decision, as can be seen by most of the above dumb comments. Really not the kind of publicity needed for any company, even if they don't deserve it. Jaguar still doesn't seem to understand that good will and effort is part of making a brand desirable. They pulled the original XF-C from the show a few years ago before the public could see it ! This decision only builds bad feelings, not good ones.
      That Mike
      • 3 Years Ago
      Do automakers only have one set of cars, i thought they borrow from the local dealers? If you have no concept cars to show at the time no problem.
      Classic_Engr
      • 3 Years Ago
      It was a business decision, pure and simple. The Detroit area economy is one of the worst in the U.S. and the market for non-U.S. cars in Detroit is on life support. Most residents with enough income to actually buy a new car in that area are going to buy the home brands (Ford, GM) and rightfully so. Nothing wrong with that. Home owners that could afford a luxury car are not moving to the Detroit area, they're moving out. Those few dozen that are staying are buying Cadillacs to support the local economy. That said, it is interesting to see how many insecure people have taken this business decision personally. All of the negative comments are from people who know nothing about the current brand, it's line up, nor it's history. Your insecure defensiveness speaks volumes more about your delicate egos than the brand of cars you've never driven and never will. Such victims. So sad, so pathetic.
      Sylvie
      • 3 Years Ago
      The problem in Detroit is how to get the cars onto the exhibition floor without having them stripped or stolen while they wait outside. lol
      itakeitlikeaman
      • 3 Years Ago
      ANOTHER FAKE HEADLINE these are NOT big automakers
      IBx27
      • 3 Years Ago
      That's a shame, Jaguars are beautiful and the Evoque is nicely done, too. Hopefully they'll all be at NY so I can pretend I own an XJL for a few seconds.
      • 3 Years Ago
      [blocked]
        kingpintam
        • 3 Years Ago
        If may be GM and Ford country but at the same time GM and Ford are no longer "American' they are international companies whose merchandise spans the entire globe.
        Evan McMiller
        • 3 Years Ago
        Wow an all-american car show. What a joke. Your isolationism is showing.
        aatbloke1967
        • 3 Years Ago
        The idiocy spouted on these boards is truly incredible at times.
        tump
        • 3 Years Ago
        I think we should take the internet away from inbred flyover state morons.
        Jarrod Barger
        • 3 Years Ago
        The 1930's that you are looking for are over there, where you left lynchings and moonshinin'
      Laura
      • 3 Years Ago
      If you don't provide any jobs other than sales, GET OUT OF OUR COUNTRY!!!
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