The 2012 Ford Focus Electric showed up on the company website's configurator this morning with a base price of $39,200 before state and federal incentives, plus an additional $795 for destination charges. That brings the total base starting price of the Focus Electric to $39,995. Factor in a maximum federal tax credit of $7,500 and the price falls to a more palatable $32,495.

For comparison's sake, the 2012 Nissan Leaf features a base starting price of $35,200 plus $850 for destination charges. Factoring in delivery fees, Ford's EV will cost $3,945 more than Nissan's before incentives.

Options that will inch up the Focus Electric's price are few, but include special Blue Candy ($395) and White Platinum ($495) paint options, as well as leather-trimmed seats ($995) to replace the car's standard Earth-friendlier cloth seats.

What you'll get for your money is Ford's fun-to-drive Focus with a permanent-magnet electric motor producing 123 horsepower and 181 pound-feet of torque. The motor is fed by a 23 kwh lithium-ion battery system and mated to a single-speed transmission. A full charge can be had in 18-20 hours by a typical 120v outlet or 3-4 hours by a special 240v charger. While no quick charge option is available, Ford has partnered with a company called SunPower to offer a home solar charging option for an additional $10,000.

You can reserve your own 2012 Ford Focus Electric by clicking here.


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  • 278 Comments
      • 3 Years Ago
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      Making11s
      • 3 Years Ago
      So the 240v charger is pretty much mandatory if you actually want to drive the car on a daily basis.
        • 3 Years Ago
        @Making11s
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      jlukas79
      • 3 Years Ago
      The only real competition is the leaf being all electric. If you see the previous press release ford only plans to sell a couple hundred or so and as such extremely low volume approach. The focus plug-in non-hybrid is simply a technology hippy showcar. The competitor to the volt should be announced sometime in a plug-in fusion I think to be unveiled at Detroit Auto Show. Whether they announce the hybrid sooner who knows that's all marketing. I believe they have mentioned a plug in fusion before in the electrification strategy. The fusion is closer in size and plug-in hybrid as the Volt. http://jalopnik.com/5854970/next-ford-fusion-hybrid-will-be-a-plug+in-called-energi and if the next fusion is even 50% as hot as the evos concept it will hands down stomp a volt. They also seem to be going higher volume approach announcing it will also use the plug-in hybrid in the upcoming c-max as well.
        lorenzo
        • 3 Years Ago
        @jlukas79
        iMev Mitsubishi - Fiat 500 EV both competition for this
      IBx27
      • 3 Years Ago
      Thanks for telling us the range.
        Tina
        • 3 Years Ago
        @IBx27
        Ford has not released the range of the Focus EV. That says a lot. You know if it was terrific, they would be promoting it.
      Johnny
      • 3 Years Ago
      Good lord, that's two grand less than I paid for my SuperCrew F-150. I'm all for electric vehicles, and would even be willing to accept the drawbacks, but not for thirty-three thousand dollars.
      ebnhahn
      • 3 Years Ago
      fbosco4785, I will bet my male organ that your story below is a total lie.... You probably never owned a Ford. Yeah we all know about Toyota/Lexus engines Fiasco and the class action law suites... Hello, I hope you live on planet earth, but i doubt it..
      redgpgtp97
      • 3 Years Ago
      Wow...well I guess with any new technology, you're gonna pay a high price when it first come out. Its funny though years ago GM had the EV1 electric car which was powered by a lead acid battery. Now lithium ion batteries are used so I guess the money used to develop this new system justifies the price.
      • 3 Years Ago
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      • 3 Years Ago
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        Ryan
        • 3 Years Ago
        There is pure electric and gas/electric range. If you desire simply electric range, the focus will do circles around the Volt. Apples to Oranges. Moron.
          • 3 Years Ago
          @Ryan
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        • 3 Years Ago
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          • 3 Years Ago
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          Mike
          • 3 Years Ago
          Leaf isn't a good value either so that's not saying much.
        onewayroll
        • 3 Years Ago
        Does your pecker grow every time you troll? Just wondering, cause it seems to be the thing to do on here lately.
          • 3 Years Ago
          @onewayroll
          [blocked]
      tornado542
      • 3 Years Ago
      Wow this piece of **** is only $10k cheaper than Tesla Model S. FAILBOAT OMG!!!!!! QQ
        MTN RANGER
        • 3 Years Ago
        @tornado542
        Last time I checked the Model S base without options will be $57,400. Just $18,200 higher. If you are going to compare, do it right (before Federal tax credit). By the time you add options, the Model S will be at least 60% higher.
        Dean Hammond
        • 3 Years Ago
        @tornado542
        check your facts before you spout s%^t out.....because THATS fail.
      Ryan
      • 3 Years Ago
      Wow, i'm a Ford supporter, but this is simply ridiculous. I'd take a Volt over this anyday.
        onewayroll
        • 3 Years Ago
        @Ryan
        The Volt has a range extender engine, the Focus is a purely EV car...so why the comparisons?
          Mike D
          • 3 Years Ago
          @onewayroll
          Sounded to me like he was just saying he'd rather have the range extender Volt instead of a limited EV. Not so much a comparison as it is a statement of preference. Don't get so defensive...
          emperor koku
          • 3 Years Ago
          @onewayroll
          You really aren't the brightest.
      • 3 Years Ago
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        • 3 Years Ago
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        lorenzo
        • 3 Years Ago
        king of the petrol burners
        lorenzo
        • 3 Years Ago
        king of a bygone era
        • 3 Years Ago
        [blocked]
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