The 2012 Ford Focus Electric showed up on the company website's configurator this morning with a base price of $39,200 before state and federal incentives, plus an additional $795 for destination charges. That brings the total base starting price of the Focus Electric to $39,995. Factor in a maximum federal tax credit of $7,500 and the price falls to a more palatable $32,495.

For comparison's sake, the 2012 Nissan Leaf features a base starting price of $35,200 plus $850 for destination charges. Factoring in delivery fees, Ford's EV will cost $3,945 more than Nissan's before incentives.

Options that will inch up the Focus Electric's price are few, but include special Blue Candy ($395) and White Platinum ($495) paint options, as well as leather-trimmed seats ($995) to replace the car's standard Earth-friendlier cloth seats.

What you'll get for your money is Ford's fun-to-drive Focus with a permanent-magnet electric motor producing 123 horsepower and 181 pound-feet of torque. The motor is fed by a 23 kwh lithium-ion battery system and mated to a single-speed transmission. A full charge can be had in 18-20 hours by a typical 120v outlet or 3-4 hours by a special 240v charger. While no quick charge option is available, Ford has partnered with a company called SunPower to offer a home solar charging option for an additional $10,000.

You can reserve your own 2012 Ford Focus Electric by clicking here.