While its styling has refined over successive generations, you don't buy a Porsche for how it looks. You buy one for how it works. And the same could be said of a BlackBerry. The favorite communications tool of businesspeople worldwide and a number of private consumers as well, the BlackBerry is – like a Porsche – more about function than form. Leave it to Porsche Design, then, to up its style factor.

Having already produced phones on its own, Porsche Design has long been rumored to be working on a project for Research In Motion, the Canadian company responsible for unleashing the addictive device upon the world. And here it is.

The co-branded "Porsche Design P'9981 Smartphone from BlackBerry" packs a 1.2 GHz processor, HD video camera, eight gigs of internal (expandable) memory, a QWERTY keyboard and BlackBerry 7 OS into a slick forged stainless steel case with leather back and a touch display screen. A personal concierge service is included with the P'9981, which still doesn't make its estimated $2,000 price tag any more reasonable. Then again, it's the kind of thing you'd expect a style-conscious business executive to be talking on when he cuts you off in his Panamera. Details in the press release after the jump.
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27.10.2011

Engineered Luxury Meets Powered Performance
Introducing the Porsche Design P'9981 Smartphone from BlackBerry

Stuttgart/Waterloo/Dubai. Today, Porsche Design and Research In Motion (NASDAQ: RIMM; TSX: RIM) announced the elite new Porsche Design P'9981 smartphone from BlackBerry®. Designed by Porsche Design, in collaboration with RIM, the luxury brand's first smartphone delivers engineered luxury and performance.

The Porsche Design P'9981 smartphone from BlackBerry is instantly identifiable as a Porsche Design product. The exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. Customized inside and out, the new Porsche Design P'9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. It also includes premium, exclusive PINs that help easily identify another P'9981 smartphone user.

"Since 1972 Porsche Design has presented milestone products with iconic style, and the P'9981 smartphone from BlackBerry will be our next landmark," said Dr. Juergen Gessler, CEO Porsche Design Group. "The pure and distinctive design, coupled with authentic materials and an emphasis on the manufacturing process, perfectly match our philosophy and complement the Porsche Design product assortment."

"This collaboration stems from the shared belief that form equals function," said Todd Wood, SVP for Industrial Design, Research In Motion. "The Porsche Design P'9981 is a truly modern luxury smartphone, where the timeless style of Porsche Design meets the unmatched mobile experience provided by BlackBerry."

Powerful hardware and software
The Porsche Design P'9981 is built on a performance driven platform that features a 1.2 GHz processor, HD video recording, 24-bit high resolution graphics, and advanced sensors enabling new augmented reality applications. It comes with 8GB of on-board memory, expandable up to 40GB with a micro SD card.

BlackBerry® 7, the operating system for the new Porsche Design P'9981, includes a next generation BlackBerry® browser with a fast, fluid web browsing experience that is among the best in the industry. It also features Liquid Graphics™ technology, which delivers a highly responsive touch experience with incredibly fast and smooth graphics.

The Porsche Design P'9981 includes built-in support for NFC (Near Field Communications), which will enable many new and exciting capabilities.

The Porsche Design P'9981 smartphone from BlackBerry will be available from Porsche Design stores later this year.

For more information please visit www.BlackBerry.com/ae/P9981smartphone or www.BlackBerry.com/sa/P9981smartphone.

About Porsche Design
Porsche Design is a luxury brand with a special focus on products that are technically inspired. The brand Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche. The products are the embodiment of functionality, timelessness and purist design. They impress by the technical innovations they incorporate. The product portfolio includes watches, sunglasses, luggage, electronic products, a line of fragrances for men as well as a sport and fashion collection. All products of the brand are designed at the Porsche Design Studio in Zell am See, Austria, and are sold worldwide in the brand's own stores, in franchise stores, shop-in-shops, quality department stores and exclusive retailers.

About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto Stock Exchange (TSX:RIM).


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    • 1 Second Ago
  • 39 Comments
      Guillaume Séguin
      • 3 Years Ago
      It's like an Aston Martin Cygnet. Doesn't make much sense honestly.
      • 3 Years Ago
      [blocked]
      zzzzzz
      • 3 Years Ago
      I see that Porsche Design has apparently succeeded in making the BlackBerry keyboard totally useless. Then again, if you're spending $2,000 on a BlackBerry, you're probably paying someone else to do the typing for you.
        • 3 Years Ago
        @zzzzzz
        [blocked]
      brian
      • 3 Years Ago
      Form over Function = Fail
      stevenh
      • 3 Years Ago
      So you one spends $2000 for 'cutting edge design' in a phone that uses yesterday's technology and as a corporation is severely struggling. An iPhone 4s is modern and has cutting edge technology, and significantly cheaper I guess it is true of the saying "one is born every minute"
        dukeisduke
        • 3 Years Ago
        @stevenh
        BlackBerry's only market is in the corporate environment (consumers don't want them), and no company is going their employees one of these. I see a few executives buying these, and that's about it.
          dukeisduke
          • 3 Years Ago
          @dukeisduke
          No company is going *to buy* their employees one of these. Still need an edit button here!
      IBx27
      • 3 Years Ago
      What a smart investment, going with blackberry. There's a reason why I threw mine at the ground.
      ACURA23CL
      • 3 Years Ago
      Ooooo....JUST in time for RIM BlackBerry's PRIME TIME! I mean...everyone wants a BlackBerry, right? Right?!.... ...[Crickets]....
        Jake
        • 3 Years Ago
        @ACURA23CL
        RIM doesn't make a lot of phones that teenage girls want, but they do offer something that the others don't really have a clue on yet and that is security and superior email. Read about all the hacks and security vulnerabilities with the iphones and androids, read it every week, but don't see it with Blackberrys. But, if you mainly want to play angry birds and listen to music or whatever, the iphones and androids are great. I am not doing my corporate email on google spyware, sorry. They're in the business of mining and selling data from their customers, And apple is to restrictive to make much important stuff work. Blackberry has some pretty serious encryption on their email. They just don't make flashy, nifty, cute, blingy phones so much.
          Jake
          • 3 Years Ago
          @Jake
          Ask me when the last time Blackberry got hacked. Why do you think all these middle-eastern governments hate them? Because they can't break the encryption. Why do you think they force Obama to carry a BB? Why does Google give android and chrome away? It's cheese. They want you to use it so that they can farm data from you and sell it. That's what they do. That's why they're rich. That's fine if you aren't doing anything important, but I am not going to be the guy who's corporate email got out because of some poorly coded android app or hidden data-mining going on. Look around at tech sites and see how secure the iphone and android apps are for data and passwords and such. And then rethink blasting credit card info or other personal info over these devices. Try comparing the email experience on Blackberry with other phones too. Blackberry does a good job here and have value. Yeah, BB OS isn't all pretty like iphone or android, but they do have certain features that have value. If it doesn't have value to you, then fine don't use it, but that doesn't make it useless to others. But while OSs like Android and iphone are wide open hack targets, blackberry isn't going away. Their only real competition may eventually become windows phone OS.
          themanwithsauce
          • 3 Years Ago
          @Jake
          Right, so ask me the last time I lost data and email capabilities on my android phone? It was about half an hour when verizon put in 4G towers. Blackberry is fast becoming a footnote and this isn't going to change it. 2k for a phone with very little in the way of "style" while RIMs biggest news has been you can now port other OS apps to blackberries. I still don't get why porsche insists on branding everything and jacking up the price. Actually, ill rephrase that, I don't get how there are so many fools. With money out there that make stupid crap like this worthwhile for porsche (and others) to make.
          Dan
          • 3 Years Ago
          @Jake
          RIM isn't any more secure than Apple's system. I have both a BB and an iPhone. At the end of the business day, the BB is switched off. Apple doesn't need Porsche Design to spiff their phone up. This is putting lipstick on the proverbial pig. "The “BlackBerry’s are more secure” line is overly simplistic and—realistically-naïve. The situation is always more complex than that. In the case of these two platforms—iOS & BlackBerry—security isn’t a differentiator. Both have sufficiently mature security postures that you can safely deploy either in most corporate environments." from a Canadian government security expert.
      • 3 Years Ago
      [blocked]
      Prince David
      • 3 Years Ago
      Porsche Design? I thought the Porsche design was rehashing the same body style year after year and updating the headlights.
        somniumus
        • 3 Years Ago
        @Prince David
        Porsche design is a product design firm, they don't do porsches :) Autoblog: majority of people buy porsche because of how they look, and because of what the brand implies. Only few will actually track it. :)
      Ryan
      • 3 Years Ago
      Meh, I like the leather back idea, but the rest of the phone is snoresville.
        • 3 Years Ago
        @Ryan
        [blocked]
          RudyH
          • 3 Years Ago
          let me guess you own an iPhone? You put rubber or leather on the back for soft touch and when you put it on a surface it doesn't slide around. People on this forum spend so much time complaining about dashes and interior trim, and how important a nice soft touch dash is for a luxury car. YET, their phones are the most inhumane device in the world, and they likely spend more time with that device then sitting in the interior of their car. The problem is, it's not an Android or iPhone so it is automatically a fail
          Gorgenapper
          • 3 Years Ago
          @RudyH Because using a hand-held device is equivalent to sitting in the cabin of a 3000+lb vehicle that can propel itself from 0-60 in 6 or 7 seconds, amirite?
      breakfastburrito
      • 3 Years Ago
      The lack of innovation is noteworthy.
      Kevin Shrestha
      • 3 Years Ago
      I think Windows Phone 7 would have been more compatible with their design style.
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