The Detroit News reports that Chevrolet may take a page out of the Disney playbook to improve the automaker's customer service and its appeal in the California market.
Chevrolet dealers are headed to classes at Disneyland in Anaheim, California, to learn some of the magical secrets employed by the amusement park to make visitors feel that they've had a special experience. The report says that some of the tips shared include the fact that no Disney Prince or Princess ever smokes in public and that sometimes, it's better to say less to ensure that a customer has a positive impression of their visit.
In addition to polishing its customer service, Chevrolet is rolling out a volley of new, smaller and more fuel-efficient vehicles targeted directly at Californians and renovating its aging dealerships. The brand has picked 100 dealers in the Los Angeles, San Diego and San Francisco areas and offered between $500,000 and $1.5 million for improvements, including a new, uniform front entrance. The moves are designed to pull Chevrolet back from its Southern, Midwestern truck-based focus.