We're gearing up for the next auto show season, with the Los Angeles showcase taking place in just a few weeks. Suzuki – an automaker that hasn't been doing so hot lately – will reportedly be absent from this year's festivities in Los Angeles, and will not be seen at the North American International Auto Show in Detroit come January.
"For the upcoming season, our brand will selectively participate at auto shows where our distinctive and engaging story will resonate the most," Suzuki spokesperson Jeff Holland told Automotive News. As for the remainder of the North American show circuit, it's unclear whether or not Suzuki will appear at the Chicago Auto Show in February, but we'd be surprised if the Japanese automaker didn't have some sort of showing in New York next spring.
Suzuki was hit hard by the large economic recession of the past few years. Automotive News reports that while the automaker managed to sell over 100,000 vehicles in the United States in 2007, it only sold 23,994 in 2010. Due to the poor economy, Suzuki's marketing budgets have been slashed, says Holland, and thus, the company will have "more of a conservative approach going forward."