If you'd like a little less SEMA-fication with your SEMA, then the understated Silverado Realtree Concept might suit. Developed with Realtree outdoor outfitters, with whom Chevrolet has had a seven-year relationship, the concept is based on the 2500 Crew Cab and aims to be "the ultimate hunting pickup."

Powered by a Duramax diesel with a whopping 765 pound-feet of torque churning those 35-inch tires, we're thinking this thing can drag home whatever animal the crew of sportsmen inside can bag. Speaking of inside, the cabin completes the outdoorsy theme with dark cocoa leather seats bearing camouflage piping and blaze orange stitching.

There's a teaser video and press release after the jump, and the real thing is just around the corner at SEMA.




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Silverado Realtree Concept Debuts at SEMA
2500 HD tailored to be the ultimate hunting pickup


2011-10-26, LAS VEGAS – Chevrolet has teamed up with outdoor outfitter Realtree to create the ultimate hunter's truck – the Silverado Realtree Concept.

The specially equipped 2012 Silverado 2500 HD will be on display at SEMA Show 2011, November 1-4, in Las Vegas.

Based on the Silverado 2500 crew cab, the Silverado Realtree Concept features a custom Champagne Silver Metallic exterior with Realtree graphics. Inside is Dark Cocoa leather seating with camouflage piping and blaze orange stitching, as well as Realtree AP pattern accents throughout the interior.

Off-road capability of the four-wheel-drive Silverado is enhanced with aggressive 35-inch off-road tires on 18-inch wheels and a custom front bumper with an integrated winch.

A Duramax diesel engine with 397 horsepower (296 kW) and 765 lb.-ft. of torque (1,037 Nm) provides the power for towing and off-road driving, while a custom rear cap securely stores outdoor gear. Power-actuated running boards improve entry and egress.

"This truck is a celebration of the seven-year partnership between Chevrolet and Realtree. It's only natural to combine the dependable, long-lasting Silverado HD with Realtree, the best gear for the outdoors," said Tony Truelove, marketing manager for Chevrolet pickups. "Like all great outdoor gear, the Silverado Realtree Concept is designed to get the job done – and look sharp while doing it."

About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high-quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com.

About Realtree
Realtree is the world's leading camouflage designer, marketer, and licensor with over 1,500 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places, and the wildlife that resides there. In fact, Realtree is one of the nation's leading contributors to conservation groups such as Ducks Unlimited, the National Wild Turkey Federation, the Rocky Mountain Elk Foundation, and others. Realtree promotes its products and relationships widely on television, as well as through Realtree.com and many other outlets.