You knew it was coming, so don't act surprised. After a little super Sonic skydive, next came something closer to home. Or at least to Earth. In Long Beach over the weekend, the Chevrolet crew stacked shipping containers ten stories high and then tipped a Sonic over the edge. It landed safely, gently plopping its nose into a wading pool before elasticity took over and hurtled the Sonic back in the air.

This is all part of the "Let's Do This" and "Game of Firsts" campaigns, and as far as we can tell there remain ten brand new Sonics to be won by a very suspecting public. If you'd rather just watch a Sonic fall 100 feet, however, then there's a video for you after the jump.

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    • 1 Second Ago
      • 3 Years Ago
      Your car goes bungee jumping so you don't have to?!? Seriously? Marketing used to create aspirational products, but now seems to be the reverse; I want my Sonic to rob banks, get addicted to crack and settle for less, so I don't have to. Thanks Chevy!
      • 3 Years Ago
      These are the kind of marketing douches that sat around in college pelting cats with beer cans.
      • 3 Years Ago
      Good Idea. Terrible music! Reminded me of a crappy 70s action tv show
      • 3 Years Ago
      " what if the whole world could launch a car", clicking their mouses, to trigger the release of the Sonic off the platform. really? - doesnt this car have the same name as a drive thru burger joint?
      • 3 Years Ago
      Chevy you need to get some new marketing people because this doesn't get people buying your cars. People don't care about a car on a bungee jump, people buy cars they can feel safe inside. People buy cars they know have good crash and side impact ratings.
      Where's the cheese?
      • 3 Years Ago
      Dude let's stick that Sophia girl in that!!!
      Charles Modica
      • 3 Years Ago
      This has to be one of the lamest advertisements for *any* product I have ever seen. It doesn't advertise the car, and it's not at all clever. But then, I suppose that's keeping in line with the car itself.
      • 3 Years Ago
        • 3 Years Ago
        Um didnt they pay it back? It wasnt a bailout it was a government loan, just like a student loan. BTW i didnt support the loans....for any entity.
      • 3 Years Ago
      GM shouldn't be allowed to get away with such idiocy. Sure, they paid back their loans, but there is somewhere between 20 and 30 billion in which they received and will never have to pay back. This is b.s.
      • 3 Years Ago
      Stop this autoblog. You are obviously pimping the sonic as heavily as possible and I am getting sick of it.
      • 3 Years Ago
      These ads are completely pointless to me and appear to be a feeble attempt by GM to gain a few customers who don't know, or don't care to know, much about vehicle performance and reliability. Having a Sonic dropped out of a plane or attached to rubber chords means nothing to me. It tells me nothing about the how the car drives, the features included, what we could expect from purchasing the car, how reliable the car will be, or what quality the engineering and parts are. "You might not go sky diving. You might not go bungee-ing. But the Sonic does." No, no car I have ever driven or ever will drive does these things. And their ability to do such does not matter to me. These ads are severely disappointing and a little insulting to our automotive intellect.
      • 3 Years Ago
      I'd rather watch these types of car commercials than listening to Patrick Warburton drone on and on about Honda's latest incentive deal. Lord those s8ck
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