We're not exactly surprised, but Kia will be selling the sedan version of the Rio for $200 less than the five-door hatchback. The five-door is on sale now, while the $13,400 sedan won't hit dealers until January 2012.

An automatic-equipped Rio sedan will set you back $14,500, while the high-end SX trim starts at $17,500. None of those prices include the $750 destination charge.

While we found a lot to like about the all-new Rio five-door in our First Drive, we remain disappointed that yet another automaker has decided to charge a premium for the hatchback version. If we had a nickel for every time we've heard automakers say Americans don't want to buy hatchbacks, we'd all be able to retire to Bora Bora.

From where we sit, hatchbacks are not only easier on the eyes, but easier to live with, too. Of course, the bias against hatches seems like a self-fulfilling prophecy when there's no equity in pricing. Read the full release after the jump.
Show full PR text
All-New 2012 Kia Rio Sedan Priced Under $13,500
  • Like its hatchback sibling, Rio sedan offers class-leading horsepower(1) and fuel economy(2) for the subcompact segment -- Value-packed 2012 Rio family offers consumers fuel-saving technologies, head-turning style and plethora of standard convenience features
  • Value-packed 2012 Rio family offers consumers fuel-saving technologies, head-turning style and plethora of standard convenience features

IRVINE, Calif., Oct. 25, 2011 /PRNewswire/ -- Kia Motors America, Inc. (KMA) today announced pricing for the all-new 2012 Rio sedan beginning at $13,400(3) MSRP, while the Rio A/T starts at $14,500(4). The top-of-the-line SX trim starts at $17,500(4) and offers an abundance of upscale features, including standard metal pedals, LED front accent lights, LED taillights, a Supervision™ meter cluster, leather-wrapped steering wheel and shift knob, power-folding outside mirrors, dual illuminated vanity mirrors, and UVO powered by Microsoft®(5) voice-activated infotainment system with rear camera display(6).

Available in three trims – LX, EX and SX – the eco-friendly 2012 Rio is available with a 1.6-liter Gasoline Direct Injection (GDI) four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio provides an inviting combination of power and fuel efficiency, achieving standard class-leading(1) 138 horsepower while maintaining a standard class-leading(2) fuel economy rating of 30/40 mpg (city/highway). Rio also is the first non-hybrid or non-luxury vehicle to offer Idle Stop and Go (ISG) technology (available in early 2012), which helps to reduce fuel consumption by turning the engine off when the vehicle is not in motion – such as at a stop light or in traffic – and automatically restarting when the driver releases the brake pedal. Adding to the Rio's earth-friendly theme, 85 percent of the vehicle's materials are recyclable at the end of its lifespan, and the Rio features seat foam material that uses 100-percent biodegradable and non-toxic castor oil, which benefits the environment in several ways, including reduced use of petroleum-based products, and because castor oil comes from plants, this material is generated from a completely renewable source.

Like the 2012 Rio 5-door hatchback, the 2012 Rio sedan's exterior design is all new with a hunkered down appearance that conveys sporty athleticism and a youthful persona. The 2012 Rio also comes better equipped than the previous generation, offering standard air conditioning, electric power steering, an AM/FM/CD/MP3 audio system with USB and auxiliary ports, SiriusXM™ satellite radio with three months complimentary service(7), and a slew of standard safety features, including Electronic Stability Control (ESC), a four-wheel Anti-lock Brake System (ABS), Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM).

Design-Led Transformation and Product Line

Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically acclaimed Optima midsize sedan(8) to its production line in September. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 745 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.
Information about Kia Motors America and its full vehicle lineup is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.

(1) Class-leading horsepower claims based on comparisons to 2011 and available 2012 competitors as of October 2011.
(2) Class-leading fuel economy claims for highway based on comparisons to 2011 and available 2012 competitors as of October 2011. EPA fuel economy estimates 30 mpg/city and 40 mpg/hwy for 2012 Rio sedan. Actual mileage may vary.
(3) Starting price is manufacturer's suggested retail price (MSRP) for lowest trim level. MSRP excludes $750 destination and handling fee, title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.
(4) MSRP excludes $750 destination and handling fee, title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.
(5) Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.
(6) The rear-view backup camera is not a substitute for proper and safe backing-up procedures. Always drive safely and use caution when backing up.
(7) Sirius services require subscriptions, sold separately after 3-month trial included with vehicle purchase/lease. Subscriptions governed by SiriusXM Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.
(8) Optima Hybrid will not be built at KMMG.

SOURCE Kia Motors America, Inc.


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    • 1 Second Ago
  • 45 Comments
      flammablewater
      • 3 Years Ago
      I still hate that you can't get any luxury options without also getting an automatic. Instant no-buy.
        ZOZ
        • 3 Years Ago
        @flammablewater
        I hate any king of "package". Why should I pay for something I don't want (or sometimes dislike) just because I want something else?
      BC
      • 3 Years Ago
      You think it's not more expensive to construct a 5-door liftback vs. a 4-door trunked sedan? Even if the hatch cost the same as the decklid and backlight, the gas struts cost more than gooseneck hinges and springs, and on most hatches the inside of the cargo compartment is better dressed than the corresponding sedan's trunk. $200 is a pretty small premium at retail.
      David Lloyd
      • 3 Years Ago
      Kia should drop the 1.6 turbo in this car and call it the R5! The R = Rio. 5 = 5 Doors.
      Tarantula
      • 3 Years Ago
      Hope they have improved the quality in this one.....last one was worst example for a car...
        flammablewater
        • 3 Years Ago
        @Tarantula
        A list of cars worse than the last gen Rio: Chevy Aveo Chrysler Sebring Ford Pinto Anything old and British Anything French, ever A donkey Really any pre-2000 Korean car Your mom
          Synthono
          • 3 Years Ago
          @flammablewater
          1: You forgot the Dodge Caliber. I actually drove them back to back, it makes the Rio seem like the pinnacle of automotive engineering. 2: If his mom offers such a bad ride why has everyone had a go?
          tipdrip215
          • 3 Years Ago
          @flammablewater
          I've got more: Chevy Chevette Chevy Vega Ford Fiesta (the late 70's one, not the one out now)
      dowens1617
      • 3 Years Ago
      Honda should sue Kia for stealing the Civic. This looks just like a damn Civic Si.
        Monkaroo
        • 3 Years Ago
        @dowens1617
        There's nothing about this car that says civic. I'd take this over the new civic which is not attractive
        tipdrip215
        • 3 Years Ago
        @dowens1617
        No Civic here that I see. You won't find any obvious bean-counting done on a car with the Tiger Nose either.
      dukeisduke
      • 3 Years Ago
      Both the sedan and hatch are much cooler looking than the Sonic, not to mention the incredibly lame Versa.
      whofan
      • 3 Years Ago
      I really like the KIA designers taste. These are nice looking cars.
      donnieorama
      • 3 Years Ago
      Who'd get a $17,500 SX vs. say, a Cruze? The econoboxes are getting seriously crazy with the prices.
        Hazdaz
        • 3 Years Ago
        @donnieorama
        The Cruze STARTS at $17k, while this Rio is loaded at that same price. I am not saying that either car is bad - far from it - but some people would prefer to get a marginally smaller car that has everything versus a bigger base car.
          Juffinstuff
          • 3 Years Ago
          @Hazdaz
          You get what you pay for. The used 2010 Kia Forte EX that I dumped for a Ford Focus SEL hatch is proof of that. What a cheap piece of garbage that Kia was, and the company absolutely refused to work on it under warranty. Buy Kia and beware IMO.
          • 3 Years Ago
          @Hazdaz
          [blocked]
      th0mb0ne
      • 3 Years Ago
      Pricing issues aside, I will never understand people's need to pick a sedan over a hatch. You'd think at this size, you'd want to maximize your space and efficiency as much as possible. Hatches are more versatile to pack in, look more sporting, and tend have a smaller footprint so they are easier to park in small spaces. It's win/win/win!
      Justin
      • 3 Years Ago
      I think it looks quite nice actually.
      Prestige
      • 3 Years Ago
      Hatchbacks perform marginally worse in crash tests, this is true of every brand.
      • 3 Years Ago
      [blocked]
        Keith Martin Gatzke
        • 3 Years Ago
        The premium on the Fiesta is because you can't get a fiesta 5 door in the "s" trim. It starts at SE. Stupid move by Ford. I love Fords, and used to sell them, but come on Ford. Really?
        Synthono
        • 3 Years Ago
        It's a $1,000 premium, which is still a bit high. You don't compare the cheapest of each, you compare equivalent models. The stripped out basic model is offered in sedan only.
          Tarantula
          • 3 Years Ago
          @Synthono
          Your momz a stripped out basic model......
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