Well, we can all stop hoping for a new Dodge Magnum.

Chrysler-Lancia CEO Saad Chebab told Autocar that there will be no Touring version of the redesigned Chrysler 300 built for Europe, saying that wagon sales in the U.S. are not robust enough to justify development costs for a five-door version of the platform. If Europe isn't getting a Chrysler wagon, we certainly aren't going to see a Dodge version here.

The previous-generation Dodge Charger and Chrysler 300 both spawned wagon variants, the Dodge Magnum for the U.S. market and the Chrysler 300 Touring overseas. The Magnum was never a hot seller, though it had its fans – ourselves included – and Autocar says the 300 wagon was popular both in the U.K. and on mainland Europe.

But with Fiat calling the shots now and post-bankruptcy budgets at Chrysler still tight, we're guessing any money that could have been spent putting a new Magnum on the road went elsewhere. Like rebadging the 300 and other Chryslers as Lancias.


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  • 49 Comments
      DrEvil
      • 3 Years Ago
      Understandable, because as more european marques get into the CUV game, the market for wagons will shrink. Yes I know that europeans love station wagons, but they also are starting to look at utility vehicles.
        QCRamAir
        • 3 Years Ago
        @DrEvil
        Which is unfortunate, to say the very least. I'm about sick and tired of the SUV/CUV trend, and was ecstatic to see more hatches and wagons making themselves known State-side. Now it seems that glimmer of hope may be fading away. Their high interest in wagons really helped push for them here. Look at all the previously Euro-only cars that are starting to come here, or are at least in talks about coming here. Now that they're starting to migrate towards CUV's, that push will become a nudge, and then a tap, and then nothing.
      Kent Kangley
      • 3 Years Ago
      I never even knew these existed until I saw one on the streets of Kyoto about a year and a half ago. Ever since I've been wondering how to reverse import one of them.
        onewayroll
        • 3 Years Ago
        @Kent Kangley
        Buy a Magnum, install a 300 front end...wonder no more
          John S
          • 3 Years Ago
          @onewayroll
          It was the truck-y front end that turned me off to the Magnum. I think with a normal car-like front end like the 300c it could have gotten a few buyers in the NA market.
      • 3 Years Ago
      [blocked]
        Sid Hatfield
        • 3 Years Ago
        Eat it ! I love my magnum, it's fast as hell and I can haul all my stuff in it. And I have a lot of stuff...
      ammca66564
      • 3 Years Ago
      I loved that car. Bloody SUVs killed it, I say. People who wanted to ride around looking butch, riding high, punching a bigger hole in the air so they could pointlessly raise their fuel burn. Makes me mad.
      thepennyracer
      • 3 Years Ago
      i think a 300 wagon would have done decent in the states. not amazing sales, but good enough to keep going. you're not going to cross shop your average subaru wagon with it though, and volvo buyers would be scared off by it's tough guy detroit styling
      Ryan
      • 3 Years Ago
      Bummer, I was desperately hoping for a new Magnum. Tis a shame there won't be one. Alas, looks like I'll be buying a new Charger instead.
      gergelish
      • 3 Years Ago
      Wood panels or GTFO
      Pete
      • 3 Years Ago
      Where does Chebab get off saying there was not enough sales in the US to justify a wagon. I have never even seen a 300 wagon in the US. And just went and looked at the US web site and there is not even one OFFERED in the US. Is he a dumb blonde or just a senile old Italian....................
      ZOZ
      • 3 Years Ago
      It's funny; Magnum was one of the very rare wagons I ever liked!
      CarCrazy24
      • 3 Years Ago
      Wish this was sold here
      MyerShift
      • 3 Years Ago
      What a shame. I had thought the 300 Touring to be a charming proposition. American idiots thinking they need an SUV. Most don't.
      Lachmund
      • 3 Years Ago
      that's a pitty. the wagon was the only reason the 300c had/would have any sucess over here :/
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