The Nissan Titan is being redesigned for 2014, and if we're to take the Nissan America's chairman at his word, another new one will be in the pipeline after that. Colin Dodge tells Automotive News, "We're going to need two or three cycles to be as professional as the people who have been doing it for 50 or 60 years."

By that, Dodge is referring to, well, Ram, Chevrolet and Ford. Indeed, domestic manufacturers have been far less impacted by the arrival of Japanese full-size pickups than many had speculated. Nissan's Titan was introduced for the 2004 model year, but annual sales topped out at 86,945 in 2005, according to AN. This year, Nissan has moved just over 15,000 of the trucks, but is apparently undeterred by slow sales.

On tap for the next-gen Titan will most certainly be some different engine options, as the Nissan spokesman thinks the 5.6-liter V8 that's been offered since launch has held the Titan back. While nothing definitive is mentioned in the interview, he does say "very efficient powertrains" will be part of the mix. At the very least ,we might expect a variation of Nissan's VQ-series V6 to finally find a home behind the Titan's grille.


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  • 76 Comments
      SAAj
      • 3 Years Ago
      The Titan's problem is that Nissan execs didn't take the truck market seriously, and after a generation of having their asses kicked by the established brands, they're realizing that they can't simply upsize the Frontier a bit; they're going to have to really build a half-ton truck. The problems they'll have to address: 1. It needs its own chassis; cutting costs by modifying the Frontier chassis seriously affected the Titan's lasting power in terms of payload (and to a lesser degree, towing capacity in relation to tongue weight). Everything in the half-ton market is overbuilt, and you can't just waltz in worrying about cost-efficiency and expect to survive, especially with your debut vehicle. 2. It needs a real rear diff. The reason its rear diff cover has frills is to help dissipate excess heat. It needs them because it's essentially a Frontier rear diff, and was not designed for a half-ton truck. Again, a cost-cutting measure that needs to be thrown out and replaced with a genuine half-ton component. 3. The ******* throttle. They made it overly sensitive on purpose, to make the truck feel more aggressive and powerful. For a working man who needs to use his truck for precise maneuvering and parking (such as negotiating loose gravel at a construction site or backing up to a trailer), it's a pain in the ass. The Armada has the same engine, but its throttle is much more conservative. There's no reason the Titan can't do the same, other than Nissan wanting to impress people on test-drives with the illusion of a more powerful, responsive truck. 4. Options! This was perhaps the biggest screw-up at Nissan and the surest sign that they did not take the Titan and the half-ton market seriously. What made them believe they could enter a market in which every competitor--including the Tundra, which is also new--has at least 3 engine choices in rear-wheel and 4-wheel drive, on at least 3 cab sizes and 2 bed sizes? Even the Tundra, largely emulating the domestic formula and trying its best to outperform them on every front, is having difficulty building momentum. If Toyota can pour that much money and effort and still end up fighting the Ram for sales while Ford and GM cruise along at the near-million mark, what does Nissan think it hopes to achieve with this strategy? I can only hope, for their sake, that being patient also means taking this market a lot more seriously.
        Montyz81
        • 3 Years Ago
        @SAAj
        The Titan was not built from the Frontier. It was actually purpose built for a Pickup Truck. Modified from the F-Alpha platform were the: Armada, 1st Gen QX56, Pathfinder, Frontier and Xterra. All sit on the Pickup Truck frame that was designed here in the US. The issue is less about the trucks capability and more has to do with American's perception that Ford Chevy and Chrysler's trucks are better. All 5 Pickup truck offerings are so close in what they offer it is truly comical. The Titan at this point is just simply an old truck that needs to be updated and is why everyone else has better trucks. They will update and the others will follow with improvements that best it. It is just simply the way things work in the Auto industry. The differences in the trucks are only differences that the most extreme users would find. Most people who buy trucks (and cars) could tell you the differences between the cars. Most of the differences are perception based.
        billfrombuckhead
        • 3 Years Ago
        @SAAj
        The Tundra isn't fighting the RAM for sales. In September, RAM outsold Tundra almost 4 to one and RAM was as close in sales to the Silverado as Tundra was to the RAM (120,000 units). I'd say RAM is kicking Toyota's ass and Mopar has an early 2013 update to increase the fuel economy, offer more variety and refinement. BTW, RAM outsold the horrible Nissan Titan over 10 to 1
        kingrat001
        • 3 Years Ago
        @SAAj
        Wow, there are a lot of things wrong with the Titan, but your #3 is way off the mark. To me, and my friend who had one until recently, it's THE one thing the Titan had perfect. I had zero complaints about the drivetrain, he had zero issues with it. There were areas that his and another Titan I saw once in a while had, and the first and by far worst, was electrical. He probably could have lemon lawed it, it had so many problems with alternators and intermittent connector/wiring issues, but they eventually got the bugs out of it, and it was OK the last 18 months he had it. What they couldn't get fixed was the noises it made when you got it on rough pavement or a bad railroad crossing. It literally sounded like some giant robot was tearing the bed off as you bounced around. If my friend put a few hundred pounds of stuff in the bed, it made it only sound like the truck was 20 years old, not being torn apart. There's a sound effect in some video game I played once where a factory is blown up and it sounds almost exactly like the Titan, with a little added bass. The dealer tried all kinds of things to fix it, including taking the bed off completely, just to see if it was the bed alone, or the chassis too. It was both. They did something and made it a little better, but it still was shocking to hear it, since it was pretty quiet inside generally. They should have gone through with the Ram deal, it made sense in so many ways.
          kingrat001
          • 3 Years Ago
          @kingrat001
          Oh, what did he replace it with? An F150. It's been perfect so far, with about 15K miles on it.
      Smooth
      • 3 Years Ago
      Will Nissan and Toyota (and to a lesser extent, Honda) be major forces in the full size truck market? Probably not. But at least Nissan is trying and knows that they won't be making pro type vehicles like the pros who have been doing it for 50 years or so right out of the gate. It takes practice. Their loyal customers probably like having the Titan in the lineup, so let's allow them to make it better. That being said, it's also different. Everyone has a F-150 or Silverado or Ram and that's not a knock against them. It's just the truth. Kinda like everyone has a Camry or Sonata or Fusion or something. Nice to see some Legacy's, Kizashi's and Mazda6's from time to time and it's nice to see some Titans, Tundras and Ridgeline's. Competition breeds better products for us all, so I'm not complaining. How wonderful is it to know that every car these days is generally reliable and good and to have options???? We as the consumer are the ones benefiting from this.The companies are the ones that's gotta worry.
      Spartan
      • 3 Years Ago
      Really hard to be patient when it hasn't had a redesign since it's debut. Jus' sayin
      rmkensington
      • 3 Years Ago
      Make an affordable diesel engine for it and they would be surprised at sales.
        You guy
        • 3 Years Ago
        @rmkensington
        They have an awesome diesel in the Patrol. They just need to get it certified for the US market.
          Synthono
          • 3 Years Ago
          @You guy
          No diesel engine is ever offered in the US besides HD pickups.
          • 3 Years Ago
          @You guy
          [blocked]
      Uplanderguy
      • 3 Years Ago
      Import trucks have no place in this Country. Be American. Buy American. It is your patriotic duty
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
      Ed
      • 3 Years Ago
      Just give up, Datsun.
      reattadudes
      • 3 Years Ago
      I have to laugh reading some of the comments here, with all of the flag waving and pseudo patriotism. I'd say I've owned at least 70 new pickups I've purchased brand new in my life, counting both personal trucks, as well as trucks I've used for my business. a good friend is the general manager of a Nissan dealer here in the Phoenix area. back in the summer of 2008 when gas was over $4 a gallon, I stopped in to say hi. it's always a very bad idea to get me anywhere near a new car dealer to begin with, as I have a tendency to always drive out in something new within a few minutes. the only thing that makes this even worse (or happen faster) is if there is a tremendous deal on something. this was the case that day. I left with a new 2008 Titan King Cab SE 2WD, and it was truly the deal of a lifetime. here is how the deal broke down: $29,255 MSRP 5,000 dealer cash 5,000 rebate 1,500 conquest cash (owned a competing pickup; no trade necessary) 1,000 holiday bonus cash (July 4 weekend) 3,250 discount from MSRP to dead invoice, including holdback) $13,505 final price, plus tax and license. in the car business, this is called "buying the deal, not the vehicle". and guess what? I love the truck. the fuel economy is superb, and right now the mileage (all highway, average speed 72 MPH) is sitting at 21.2. in the city, I get 17 MPG. towing a 6,000 pound one car trailer works out to 18MPG. just goes to show those EPA numbers are not always correct. not having a lead foot really makes a big difference. I bought the factory extended warranty, and have yet to use it at 83,000 miles. the only issue I've had is with a sticky door release for one of the rear clamshell doors, and that was repaired by the dealer in about 30 minutes. I've given this truck to each of my eight drivers, and they've taken it on our normal cross country runs (average trip is over 6,000 miles) while towing a single car trailer with a weight of about 6,000 pounds. all of them are good 'ol "buy American" guys. and their opinion? when our fleet gets turned in a few months, they want half of the fleet to be Titans. what a lot of our flag-wavers here seem to forget is Nissan never wanted to set the world on fire with the Titan; they never had plans to make inroads into the domestic pickup market like Toyota did. Toyota had great delusions of selling half a million Tundras per year, and that never happened. Nissan had many loyal Nissan customers ask for a large pickup, and this truck was built for those requests.
        Oceanblue78
        • 3 Years Ago
        @reattadudes
        So you paid 13,000 for the biggest full size POS made? Congrats! At least you bought it for what it is worth once you drove it off the lot. Good deal does not equal good vehicle. You got it that cheap for a reason.
        WillieD
        • 3 Years Ago
        @reattadudes
        I call bs on the 18mpg pulling a 6,000 pound trailer. Maybe down a hill with the engine off. "They want half of the fleet to be Titans." Is that why the Titan nearly always places last in comparos and sells so badly? Seems to me like those guys haven't driven any newer trucks from the competition.
          jtav2002
          • 3 Years Ago
          @WillieD
          Regardless of the vehicle you're talking about, comparos should be taken with a grain of salt. Half the times the outlet doing said comparo comes up with some BS metric at the end of the test to skew the results one way or the other towards what they want to win. Are there better trucks? Sure. Especially since this has been around so long. However, it's not worthy of all the hate and talk about how much of a POS it is. Most of which coming from people who don't even own a truck period. I know plenty of Titan owners, all of which are happy, and a couple of which have owned more than one. Sure not for someone who needs an HD truck as obviously hey don't offer a version, but, atleast when it came out, it was a fully capable option. The small things that make other trucks better are usually items that most won't ever notice. Kinda like how people argue a cars merit on how fast it drives around the "Ring even though most owners of these vehicles don't even race them.
        • 3 Years Ago
        @reattadudes
        [blocked]
      tenspeeder
      • 3 Years Ago
      It probably doesn't help that most people think this truck stopped being sold a couple years ago.
      kontroll
      • 3 Years Ago
      as far as pick up trucks are concerned I really don't understand why these japanese are so insistant on trying (emphasis on trying) to compete with the proven, established American brands??? It just doesn't make any business sense...the krap that they put out will never even come close to the American brands and in the mean time is further tarnishing the already bad reputation of the japanese brands. These japanese trucks are the sissies of trucks...you just simply can't take them seriously, no matter how big they make them, jsut like you can't take a lexus seriously as a luxury brand.
        Worx2749
        • 3 Years Ago
        @kontroll
        Your opinions are nonsensical. Lexus is a non-serious luxury brand? What are you smoking?
        • 3 Years Ago
        @kontroll
        [blocked]
        Drakkon
        • 3 Years Ago
        @kontroll
        This sounds like 1987 all over again. Why would the Japanese bother competing with the Germans for the luxury car market? Because there is money to be made there. I agree, it's difficult to get people to care about truck brands other than the domestics, but you don't think people were loyal to MB, BMW or Jag? If Nissan and Toyota wanted to play election-year politics, they should point out how the "American Trucks" keep so many Mexicans and Canadians gainfully employed.
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