2011 Ford Explorer
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  • 2011 Ford Explorer
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The 2011 Ford Explorer is a massive improvement over the last-generation model, and the Blue Oval's sales tally supports this claim. Ford tells us that the the Explorer is flying off store shelves, with 100,000 units sold so far in 2011. Those numbers are up 290 percent compared to 2010 totals, making the Explorer the fastest-growing mid-size utility vehicle in the country. This is the first time the Explorer has hit the 100,000 mark since 2007, and there are still over two months left in the year.

The Explorer appears to be selling quite well in spite of mixed reviews. While the vehicle came in for 2011 North American Truck Of The Year laurels, it hasn't fared as well in a number of comparison tests. Cars.com recently ranked the Explorer sixth in its $37,000 SUV Shootout, and earlier in the year, Consumer Reports ranked the Explorer as the 17th best utility vehicle out of 19 models, with complaints centering on the CUV's MyFordTouch infotainment system.

Ford would likely counter that the company is more concerned with what CUV buyers think, and those customers appear to be giving their vote of approval with their pocketbooks, and they might also note that the Explorer's 2.0-liter EcoBoost four-cylinder model is only hitting the market as a 2012 model now (though it's already claiming about 15 percent of the model mix). Hit the jump to read Ford's official press release.
Show full PR text
The Ford Explorer crossed the 100,000 vehicle sales mark for 2011, making it the fastest growing mid-size utility in the nation

U.S. retail sales of the Explorer are up 290 percent, compared to the same period in 2010

Since its introduction in the 2012 model year, sales of 2.0L EcoBoost equipped Explorers and Edge are running at 15 percent

DEARBORN, Mich., Oct. DD, 2011 – America's love affair with the Ford Explorer is stronger than ever with more than 100,000 Explorers sold this year, making it the fastest growing mid-size utility in the nation.

"The Explorer continues to be one of the strongest vehicles in the Ford portfolio, and we are excited to see it surpass the 100,000 sales plateau for the first time since 2007," said Amy Marentic, group marketing manager. "The success of this vehicle is further evidence that we are delivering products that people want."

This year the all-new Explorer has had stronger retail sales growth than any mid-size utility, either having tripled or quadrupled sales in all regions of the country. In total U.S. retail sales of the Explorer are up 290 percent compared to that same time in 2010.

"With best-in-class fuel economy and technology like MyFord Touch, terrain management and the world's first second-row inflatable rear belts Ford has shown that our dedication to customers' needs is paying off," said Marentic.

Explorer's retail share performance has also increased dramatically. Through August of this year, Explorer accounts for 6.3% retail share of the mid-size utility segment, a 4.5 point share increase over last year, making Explorer one of the best-selling mid-size utilities in America.

Explorer sales in the U.S. have exceeded 100,000 for the first time since 2007.

2011 100,000 note: January through early October

2010 60,687

2009 52,190

Customers are choosing Utilities
The utility segment has changed over the last decade. In 2000, utility sales accounted for approximately 20% of the market. Today, utilities account for just over 30% of all vehicles sold in the U.S, an approximate 50% share increase in the last 10 years.

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