The 2011 Ford Explorer is a massive improvement over the last-generation model, and the Blue Oval's sales tally supports this claim. Ford tells us that the the Explorer is flying off store shelves, with 100,000 units sold so far in 2011. Those numbers are up 290 percent compared to 2010 totals, making the Explorer the fastest-growing mid-size utility vehicle in the country. This is the first time the Explorer has hit the 100,000 mark since 2007, and there are still over two months left in the year.

The Explorer appears to be selling quite well in spite of mixed reviews. While the vehicle came in for 2011 North American Truck Of The Year laurels, it hasn't fared as well in a number of comparison tests. Cars.com recently ranked the Explorer sixth in its $37,000 SUV Shootout, and earlier in the year, Consumer Reports ranked the Explorer as the 17th best utility vehicle out of 19 models, with complaints centering on the CUV's MyFordTouch infotainment system.

Ford would likely counter that the company is more concerned with what CUV buyers think, and those customers appear to be giving their vote of approval with their pocketbooks, and they might also note that the Explorer's 2.0-liter EcoBoost four-cylinder model is only hitting the market as a 2012 model now (though it's already claiming about 15 percent of the model mix). Hit the jump to read Ford's official press release.
Show full PR text
The Ford Explorer crossed the 100,000 vehicle sales mark for 2011, making it the fastest growing mid-size utility in the nation

U.S. retail sales of the Explorer are up 290 percent, compared to the same period in 2010

Since its introduction in the 2012 model year, sales of 2.0L EcoBoost equipped Explorers and Edge are running at 15 percent

DEARBORN, Mich., Oct. DD, 2011 – America's love affair with the Ford Explorer is stronger than ever with more than 100,000 Explorers sold this year, making it the fastest growing mid-size utility in the nation.

"The Explorer continues to be one of the strongest vehicles in the Ford portfolio, and we are excited to see it surpass the 100,000 sales plateau for the first time since 2007," said Amy Marentic, group marketing manager. "The success of this vehicle is further evidence that we are delivering products that people want."

This year the all-new Explorer has had stronger retail sales growth than any mid-size utility, either having tripled or quadrupled sales in all regions of the country. In total U.S. retail sales of the Explorer are up 290 percent compared to that same time in 2010.

"With best-in-class fuel economy and technology like MyFord Touch, terrain management and the world's first second-row inflatable rear belts Ford has shown that our dedication to customers' needs is paying off," said Marentic.

Explorer's retail share performance has also increased dramatically. Through August of this year, Explorer accounts for 6.3% retail share of the mid-size utility segment, a 4.5 point share increase over last year, making Explorer one of the best-selling mid-size utilities in America.

Explorer sales in the U.S. have exceeded 100,000 for the first time since 2007.

2011 100,000 note: January through early October

2010 60,687

2009 52,190

Customers are choosing Utilities
The utility segment has changed over the last decade. In 2000, utility sales accounted for approximately 20 of all vehicles sold in the U.S, an approximate 50% share increase in the last 10 years.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 80 Comments
      Moosetang
      • 3 Years Ago
      The thing about MFT is that customers adapt to it, tester demand that it adapt to them. For the average consumer the Explorer one of 2 or maybe 3 vehicles they have, and they drive it multiple times every day. Even a long-term tester at your average auto rag/site is driving multiple vehicles during his/her time with the Explorer and just doesn't want to spend the time it takes to really get comfortable with the system. Sure its far from perfect, and it certainly should get better as Ford has time to tinker with it, but point blank people wouldn't be buying it in this quantity if they hated it.
      Randy
      • 3 Years Ago
      For whatever reason, the Explorer just looks like the SUV you'll see in most driveways. It's not to bold and not to lame. Kinda, in the middle.
      Igloo
      • 3 Years Ago
      Not bad for a CUV :) I was hoping to have a BOF styling like the old one, but keeping the unibody. Maybe another redesign will look more like the generations past. Otherwise, Ford has too many crossover-looking models including the Edge, Flex, and now this Explorer.
      Darnell Robeson
      • 3 Years Ago
      wow...cant say im too surprised really...i have driven the new Explorer and the 2010 model and i came away truly impressed with the new model...i think Ford hit the mark and are giving people exact;ly what they were looking for....its roomy, comfy, luxurious, and I personally think its the best-lookin CUV (besides Grand Cherokee/Durango).....the ONLY two minor gripes i had with the new Explorer was that the window sills are up very high from inside the vehicle because of that Taurus chassis underneath...old Explorers had low-cut windows...and the annoying MyFordTouch...its a great idea and looks great on papper, but it is painfully slow to respond to inputs and sometimes dont respond at all...reminds me of my old G1 smartphone....if they can fix that minor problem and add a EcoBoost V-6, i think they could again have the best-selling SUV...maybe
        Diggz
        • 3 Years Ago
        @Darnell Robeson
        hey Darnell.. they should add the EB V6 and name it Eddie Bauer edition
        brian
        • 3 Years Ago
        @Darnell Robeson
        Considering Eddie Bauer as a functioning retail brand barely exists any longer - It was time to dump it... ...and in real life with people who park by touch - unpainted bumpers are a good thing.
          Oceanblue78
          • 3 Years Ago
          @brian
          The Eddie Bauer store at the mall in my town is doing just fine thanks. Eddie Bauer goes hand in hand with the Explorer and Expedition. The unpainted plastic sucks, will look like epic trash in 3 years, and is tacky. The F150 still has the paint scheme, as does the Expedition. Looks excellent. Just because you may be tired of it, does not mean people do not want it. It was an epic fail on their part and I guarantee plenty of people have asked where the EB model is just to learn of disappointment. Ford is really starting to suck.
      • 3 Years Ago
      [blocked]
        Seven Eigh8 Si6
        • 3 Years Ago
        Did you mother accidentally drop you on your head when you were young? Or is it because you are a natural retard, I mean sorry (mentally handicapped)
      Adrian Elliot
      • 3 Years Ago
      HELL HATH FROZE: I don't like American cars, and I don't like SUVs, and yet somehow... I think I kind of like this thing. WHAT IS GOING ON???
      • 3 Years Ago
      [blocked]
        Ryan
        • 3 Years Ago
        Wow, did you come up with that all on your own big guy? Moron.
        • 3 Years Ago
        [blocked]
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
        • 3 Years Ago
        [blocked]
        KaiserWilhelm
        • 3 Years Ago
        GM county? Must be a sad place.
        Professor AMG
        • 3 Years Ago
        I almost bought this for my wife. Almost everything about this is superior to the Equinox. Compare the ride quality and materials used inside and you'll be hard pressed to claim victory for the GM product. However, for us, we ended up going with the ML550. As configured, the Explorer was nearing the $55k mark.
        Tiberius1701
        • 3 Years Ago
        Both Equinox and SRX are not even in the same class. This is Acadia/Travesty-er Traverse territory. And you need to check your meds, buddy.
          • 3 Years Ago
          @Tiberius1701
          [blocked]
      • 3 Years Ago
      [blocked]
      throwback
      • 3 Years Ago
      10K per month is a healthy number. Judging by what I have seen on the road, they all seem to be of higher spec which means more profit for per vehicle.
      EVO MAN
      • 3 Years Ago
      Smell my finger
    • Load More Comments