Special orders departments are nothing new for upscale automakers. These specialized divisions allow carmakers to offer their customers a level of personalization over and above the usual catalog of colors and options. But what Aston Martin is doing with the new Works Tailored department goes one step further. Or should we say, one big step backwards into the company's history.

With the new Works Tailored department, Aston Martin will give the owners of its vehicles – whether factory fresh, slightly used or veritable classic – the opportunity to have specialized work performed, including unique colors, materials and finishes, on any Aston no matter how old or new.

It's part of an extensive expansion plan at Newport Pagnell – the historic home of Aston Martin that, until the 2007 move to Gaydon, was the company's principal factory, and is now home to its Works Service department that has offered factory-level service to Aston owners since 1924. The plans also include a factory dealership to sell Astons old and new direct from the manufacturer. Follow the press release for further details.
Show full PR text
ASTON MARTIN WORKS SERVICE BEGINS EXCITING EXPANSION AND DEVELOPMENT

- First stage of Aston Martin Works Service expansion and development plan to begin this month – with a target completion of April 2012.
- As well supporting the existing portfolio of restoration, servicing and repair Works Service will house Works Tailored.
- Developments will include integration of new dealership, Aston Martin Newport Pagnell, which will complement existing network.
- Further strengthens Aston Martin's ongoing presence in Newport Pagnell.

11 October 2011, Newport Pagnell: Aston Martin Works Service, an integral and long established division of the British marque, announces the beginning of its first stage in an exciting plan to develop the world renowned business and its historic Newport Pagnell premises.

An initial six month stage of what will be a two year development plan at Aston Martin Works Service is underway with the modernisation of the contemporary car servicing facility at Newport Pagnell and the building of a brand new Aston Martin dealership.

Kingsley Riding-Felce, Director of Aston Martin Works Service said, "After many years we have established ourselves as a leader in Aston Martin service, repair and restoration here at Newport Pagnell. The ability now to invest in our buildings and bring them to the same high standard of our knowledge and skill is very exciting indeed. This integrated plan also sees some key additions to both the team and indeed its capabilities to cater for the customer demands of the present and future.

"In addition to this, an Aston Martin dealership will be constructed at Works Service completing our fields of expertise to create a true Aston Martin 'Centre of Excellence'."

Formalised just 11 years after the company's founders Lionel Martin and Robert Bamford first thought of their own cars, the roots of Aston Martin Works Service go back to those of the 'Service Department' of 1924. Comprising a highly skilled and factory-trained team, Works Service is proud to have over 530 years of Aston Martin experience within its ranks and a worldwide reputation for the quality of its service, repair and restoration of up to 2,500 Aston Martins and Lagondas from over 30 countries each year.

A central part of this strategic plan will be incorporating the recently formed Works Tailored department which, with close support from designers and engineers at Aston Martin Headquarters at Gaydon, formalises and expands upon decades of creating the ultimate level of personalisation for Aston Martin customers. From creating unique colours, materials and finishes through to integrating the latest additional technology, Works Tailored provides customers and their Aston Martins of any age with a route to take an idea through to a crafted and thoroughly engineered reality.

A further part of the company's plan for the Newport Pagnell site is the major addition to Works Service of a fully operational Aston Martin Dealership allowing Works Service to sell new, used and heritage Aston Martins. Aston Martin Newport Pagnell will further strengthen the company's well established network of 20 sites in the UK.

Aston Martin's connection with the town of Newport Pagnell dates back to the 1950s. As the base of well known coachbuilders, Salmon & Sons, the Tickford Street site was purchased by Aston Martin owner, David Brown, as the perfect place from which to base both Aston Martin and Lagonda in an area that already boasted a highly skilled workforce. Home to Aston Martin production for over 50 years up until 2007, Newport Pagnell maintains very close ties with the company by remaining the home of Works Service. This latest development plan underlines the company's commitment to this business and to the local area for many years to come.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 3 Comments
      imag
      • 3 Years Ago
      That's great, Aston. You build the most visually and aurally delightful cars on Earth. Now if you could use some of that money to give the V8 and V12 much-needed upgrades, you might be able to keep up with Jag and the rest. 10-20 hp bumps every four years are not enough at this point. And about that curb weight: your "sports" car shouldn't weigh 500 lbs more than the new (larger) 911, which is itself something of a GT. In other words, the driving should match the looks and the sound.
      skytribe
      • 3 Years Ago
      Wonderful. Newport Pagnell is the home of Aston Martin.
      linda
      • 3 Years Ago
      Anyone know who is developing and fitting out the new expansion of the Aston Martin newport Pagnell site? The photos look fantastic