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It appears that Ducati riders in Ecuador respond to different stimuli than riders in North America. This shouldn't exactly come as a surprise – we're used to 'Ooooooh'-ing at primetime commercials from other lands that could barely get past Cinemax censors here. In the case of four Ducati ads from the Italian firm's Ecuadorian agency, though, the response might less "Ooooh" and more, "Oh."

The four single panels are apparently from April 2011, and in just two lines and a simple drawing present four hypothetical people, their intriguing powers, and their brand of bike. When it was thought that these were Ducati North America efforts, the local HQ disavowed them and said they might be spec creative. But it turns out they're real ads, and a few clicks on Uncle Google reveals that some folks like them.

Check them out in the gallery and see what you think – good for us, or best for others?


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    • 1 Second Ago
  • 14 Comments
      Daniel Noah
      • 3 Years Ago
      Strangely, the first time I saw these, I recalled the classic "He/She Drives a Duesenberg" from the 1930's: http://en.wikipedia.org/wiki/File:1935_Duesenberg_ad.jpg Brilliant series that put the focus of the advertisement not on the vehicle being sold but on the character and personality of the individual who owned the vehicle. The vehicle itself was rarely ever featured in the ads and this in some ways reminds me of a campaign target towards the same essential concept of "Exceptional people drive exceptional vehicles". Few would argue the status and capability of Ducati bikes the same way few would argue the status and capability of the Duesenberg. Unique take to say the least but I appreciate the idea behind the concept of these ads.
        johnb
        • 3 Years Ago
        @Daniel Noah
        That's a pretty good comparison. I would also say that they are very much like advertising I would see in my wife's magazines geared towards women. More subtle than in-your-face.
      David S.
      • 3 Years Ago
      Giancarlo is a nattering ****. And he also has a Ducati. Luca wears "enhancing underwear". And he also has a Ducati. Angelo has 30 points on his license. And he also has a Ducati. Flavio has a Ducati. And he also has a drinking problem.
      Felipe Politano
      • 3 Years Ago
      Clever ads with a clear concept: Ducatis are bikes for people with superpowers. Nice european flair, also... this kind of subtle advertising doesn't work for americans, though.
      usa1
      • 3 Years Ago
      Filippo knows spending twice as much for something makes him "special". And he also has a Ducati.
      Polly Prissy Pants
      • 3 Years Ago
      Yeah, I dunno, they're kind of interesting in an original kind of way. Basically seems like just another take on the Old Spice/Dos Equis (and the ironic Keystone) themes that seem to be popular.
      closetbikerdude
      • 3 Years Ago
      What's not to get? If you had superpowers, what brand of bike would you ride? Obviously a Ducati.
      kelvin273c
      • 3 Years Ago
      So I guess I'm the only one who clicked wondering why Hitler was missing his mustache... Filippo should never grow a mustache.
      johnb
      • 3 Years Ago
      I wonder if their smoking a lot of weed down there at the Ecuador Ducati offices. They are pretty cool in a weird way, but would probably work much better after a half dozen beers.
      icymt88
      • 3 Years Ago
      terrible, terrible marketing. im sure somewhere that is either funny or interasting, but to me they seem pointless and now i kinda feel like i shouldn't buy a ducati
      avatar-ds
      • 3 Years Ago
      These ads are in English, with Italian names in them. They're apparently targeted at Americans, with no Spanish-speaking "Ecuadorian riders" in the picture. Other than that, these ads do stand out, are funny and tasteful. Not bad at all.
      audisp0rta4
      • 3 Years Ago
      These ads remind me of the wallpaper on the dressing rooms in Barney's. They're pretty weird, but you get stuck reading all of the little pictures and their descriptions. I think the idea is to keep your attention on whatever crap Ducati puts on the page by making you use your imagination.
      • 3 Years Ago
      [blocked]
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