Kia gunning for 500,000 sales, 800 stores in 2012
Kia Vice Chairman Hank Lee told Automotive News that it is adding dozens of dealers, bringing the company's U.S. retail force to about 800. Lee said Kia has spent the first half of 2011 culling 50-60 low-performing dealers and signing up new ones, with a focus on strengthening its presence in 20 key markets.
AN reports that Kia has helped some dealers move into better locations and facilities, and that about 80 dealers have agreed to build new stores. They should be able to afford it, as the brand's average monthly sales per dealer have doubled since 2008.
- Most and least efficient car companies
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models