Hyundai launches Eon in India, challenges Maruti Suzuki
Powered by an 814-cc 3-cylinder making 55 horsepower and 55 lb-ft of torque, the 137.6-inch Eon rides on a 93.7-inch wheelbase. That makes it 8 inches shorter than a Mini Cooper hatchback, meaning it's smaller than any four-seater currently sold in the U.S. market. Unsurprisingly, Hyundai is pushing fuel economy and interior roominess as the Eon's key selling points, claiming not only best-in-class fuel economy but that its width and wheelbase are also tops in its segment.
The Eon is designed to compete directly with the Maruti Suzuki Alto, the best-selling car in India. Suzuki Maruti currently holds 43 percent of the market, with Hyundai capturing only 20, according to Bloomberg Businessweek.
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