AU motorcycle PSA screencap

Safety advocacy is a touchy subject when it comes to the motoring world. After all, everyone has heard the warnings about buckling up, drinking and driving, and more recently, the dangers of distracted driving. And while we applaud the intent of these messages, we can't help but have our doubts about how effective most of these campaigns are. Still, there are many different approaches to the road safety public service announcement genre, and we've seen a few genuinely stirring takes on the matter, including some strikingly beautiful work like the Sussex Safer Roads Partnership seatbelt campaign.

Choosing to veer more toward the scared-straight school of thought is Australia's Transport Accident Commission, and its ad quotes a particularly interesting (if frightening) statistic related to motorcycle riding. Admittedly, the spot is not as shocking as the UK's teenage driver gorefest PSA of a couple years ago, but it's still the type of thing that makes us sit up and take notice, so perhaps these more graphic PSAs have more of an impact.

What do you think, are road safety PSAs like this effective? Watch the video PSA after the jump – the whole thing – then have your say in our poll below.

How effective do you think motorist public safety ads are?
Extremely effective796 (17.8%)
Effective1276 (28.5%)
Somewhat effective1066 (23.8%)
Not very effective720 (16.1%)
Not at all effective626 (14.0%)