Safety advocacy is a touchy subject when it comes to the motoring world. After all, everyone has heard the warnings about buckling up, drinking and driving, and more recently, the dangers of distracted driving. And while we applaud the intent of these messages, we can't help but have our doubts about how effective most of these campaigns are. Still, there are many different approaches to the road safety public service announcement genre, and we've seen a few genuinely stirring takes on the matter, including some strikingly beautiful work like the Sussex Safer Roads Partnership seatbelt campaign.

Choosing to veer more toward the scared-straight school of thought is Australia's Transport Accident Commission, and its ad quotes a particularly interesting (if frightening) statistic related to motorcycle riding. Admittedly, the spot is not as shocking as the UK's teenage driver gorefest PSA of a couple years ago, but it's still the type of thing that makes us sit up and take notice, so perhaps these more graphic PSAs have more of an impact.

What do you think, are road safety PSAs like this effective? Watch the video PSA after the jump – the whole thing – then have your say in our poll below.

How effective do you think motorist public safety ads are?
Extremely effective 796 (17.8%)
Effective 1276 (28.5%)
Somewhat effective 1066 (23.8%)
Not very effective 720 (16.1%)
Not at all effective 626 (14.0%)

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    • 1 Second Ago
      • 3 Years Ago
      They got me. I gasped at the end.
      • 3 Years Ago
      They should show stuff like this in America. Too much censorship though.
      • 3 Years Ago
      Wow. Whether you like it or not, it was extremely well shot & edited.
      • 3 Years Ago
      I have ridden motorcycles for over 45 years and what was shown is of the extreme but taken individually happen every day. As mentioned below, motorcycling is risky. There are many hazards which if ignored in a car might amount to a fender bender but on a motorcycle could be much worse. It's hard as it is to remain attentive to what's going on around you when riding, throw in distracted drivers on their phones talking, texting, or checking that evening's movie schedule and it becomes that much more of a chore. Motorcycles can accelerate much more quickly than most cars and the average inattentive driver just is not prepared to deal with it. Smart motorcyclists learn this quickly. Those that don't won't be riding for long!
        • 3 Years Ago
        Agree completely with you, in 2 accidents I had there was drivers negligence, one didn't used his mirror, the 2nd. crossed the intersec. too early too fast and was probably (no blood test after accidents here in Japan) under medication, he was very old. Favorite part: " Motorcycles can accelerate much more quickly than most cars and the average inattentive driver just is not prepared to deal with it. Smart motorcyclists learn this quickly. Those that don't won't be riding for long! ' .
      • 3 Years Ago
      The Aussies have had some pretty effective ad campaigns against drink driving and speed - and they keep the campaigns going and back it up with police enforcement until the stats start to show a difference. (I lived there for 15 years) As a biker I've seen some pretty insane behavior - and this video does a pretty good job of highlighting a lot of the worst offenders. Sadly even the best of riders have to be hyper vigilant all the time - an unexpected pothole at a junction, a gust of wind between the tractor and trailer of a semi, a pretty girl walking down the street can all be the difference between a great ride and more drama than you need. I wish that every motorist had to complete an approved motorcycle safety course (and ideally spend a year on two wheels) before they were allowed into a car ... might not help the distracted soccer Mum drive any better but maybe she'll be a little more aware (today alone I've had a Prius - driver on the phone - drift into my lane and someone think that 'turn right on red' means that they can ignore the bike with right of way - I wasn't lane splitting, speeding or juggling my latte while I try to text!)
        Phil T
        • 3 Years Ago
        Funny you should mention it but we also have this ad directed motorists awareness of bikes
      • 3 Years Ago
      There are old riders and bold riders....there are no old and bold drivers.
      • 3 Years Ago
      Stealing gasoline from an overturned car increases the risk Not wearing helmet because of your Mohawk increases the risk Chasing an Oil Tanker for the precious oil increases the risk Sorry, its what I think of when you put Australia + motorcycles together.
      Orin O'Neill
      • 3 Years Ago
      As with nearly all spots of this type, the ones who most need to see this and take it to heart are the ones least likely to do so. And really, if you drive a car the way the people in the spot ride motorcycles, you're just as likely to crash... you just don't have the protective envelope a car provides.
      • 3 Years Ago
      I can appreciate this PSA. Anyone that throws a leg over a motorcycle should not only be fully aware of the dangers of doing such, but constantly reminded about these dangers. This PSA illustrates some of the worst stereotypes of motorcycle riders. I also noticed how (other than the scooter safely passing in the opposite lane) the spot only showed sportbikes. I imagine then that the audience for this PSA is reckless sports bike riders. It's a narrow audience, but I think they hit the mark. However, what is not mentioned in these types of dialogs is experienced riders that simply get too comfortable riding their motorcyle and gradually and conveniently forget about the dangers of doing such. To my fellow riders, NEVER FORGET.
      • 3 Years Ago
      Drivers hate SUV drivers for being fat and inattentive. Drivers hate Prius drivers for being ugly and slow. Drivers hate BMW drivers for being ********. Drivers hate Camry drivers for being too blend. Drivers hate bicycles for being slow and not GTFO. Drivers hate motorcycles for being too quick and dangerous. Yep, let's add everything with wheels to the hate list. We should just walk.
      • 3 Years Ago
        Matthew McDonald
        • 3 Years Ago
        And we refer to such comments as ignorance... Its crap like this that portray's us as wreckless hap hazards, and just helps the image of us motorcyclists as the problem, rather than the real cause which is in-attentiveness, distraction and lack of education. In many countries, motorcyclists are seen as fellow road users and the cycles themselves appreciated for easing congestion, lowered running costs and accessibility, with a reduced per-capita road toll as a result. Instead here in Australia, I get chastised when ever I go for a ride - for being a dis-respectful road user, ruining the environment, causing the slide of society, introducing children to violence and swearing, killing small cute animals in ritual animal slaughtering's, flooding schools with grug's and generally destroying all hopes of a functional society...and I'm a uni student ride a god-damn Moto Guzzi, clearly the route of all evil. So ronf78155, I'm glad your a impartial balanced public servant, because your defiantly keeping yourself in the job...
      • 3 Years Ago
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