It's not easy designing and building a car from the ground up, and that's especially true when the resulting machine is meant to usher in a new styling direction for an established automotive marque or to put on display the latest bits of technological wizardry and high-fashion materials. Such is the case with the Mercedes-Benz Concept A-Class.

The German automaker is quite proud of its conceptual entry-level luxury hatch, and it's taken the time to lovingly craft a video outlining exactly what goes into creating a concept car like the Concapt A from the drawing phase to the official unveil and everything in between.

To quote the video: "It should be something where you would think, 'Maybe this is a car my daddy wouldn't buy... This is a car that I would buy.'" Interested? Check out the complete video after the break.



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    • 1 Second Ago
  • 13 Comments
      fortis
      • 3 Years Ago
      For the love of God and all that is holy will you please hold the camera still and focus!!!!!!!!!!!!!
      Tony Beninate
      • 3 Years Ago
      Seems interesting. But the video editor's over-use of out-of-focus blurring is entirely obnoxious.
      corban
      • 3 Years Ago
      No kidding on the over use of Depth of Field! My eyes hurt after watching that. The content was cool, and I bet I would even like it better had they stop rack-focusing all over the place.
      diffrunt
      • 3 Years Ago
      Creating a concept has got to be the most fun a feller could have with his clothes on.
      bman78
      • 3 Years Ago
      this is actually kind of cool.
      Nowuries
      • 3 Years Ago
      Cinematography aside, this car was a gorgeous concept that almost appeared production-capable. I was very impressed when I saw the pics on AB, but the process of creating a one-off car is even more amazing... great job to the fabricators!
      FRENZIED
      • 3 Years Ago
      Very cool video (except for that out-of-focus gimmick). Excellent concept. "It should be something where you would think, 'Maybe this is a car my daddy wouldn't buy... This is a car that I would buy.'" Then the kid grows up to realize that all those awesome concepts were never manufactured and he/she will be forever frustrated will all the lackluster automobiles on the streets.
        toxonix
        • 3 Years Ago
        @FRENZIED
        At first I didn't like the use of that out of focus and shifting angles either. It made sense however, when the artists were sketching on paper at the table in the beginning. I often find I'm looking at a sketch as it progresses in this way; out of focus, squinting, tilting it at different angles. But I agree, it is an over-used gimmick outside of that scene.
      • 3 Years Ago
      [blocked]
      sparrk
      • 3 Years Ago
      it looks good from the side
      • 3 Years Ago
      [blocked]
      Jason Allen
      • 3 Years Ago
      I loved the concept when it was shown and this is a nice look in to the makings of the car. Not enough detail to fill my needs though. I'd love to see more about the design and making of the grill, it looks as fine as jewelry. The interior was extreme, stark and modern yet I sensed that the central 'hump' piece came from something living, maybe some creatures backbone. I agree that it looks like it would be a lot of fun to be in on the design and building of a top notch concept car such as this.
      • 3 Years Ago
      [blocked]
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