It's all normal in Normal, Illinois. That's the gist of Mitsubishi's latest commercial pitching its upcoming 2012 i electric vehicle.

First up, here's a Normal, IL primer: Normal is an incorporated town with a population of roughly 52,000. Normal is the seventh-most populous community in Illinois and is home to Mitsubishi Motors North America Manufacturing, a facility which employs a significant chunk of Normal residents.

So, for Mitsubishi, Normal represents the norm. It's no Hollywood. It's certainly not anything like Sin City. And, if residents of Normal – an ordinary U.S. town that's not similar to thousands of others scattered throughout this grand ol' country – drive the electric i on a daily basis, then so can millions of Americans who live in other "Normalvilles" in the U.S. of A. Hit the jump to check out Mitsubishi's "Welcome to the New Normal" electric vehicle promo.


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    • 1 Second Ago
  • 8 Comments
      Edge
      • 3 Years Ago
      Great commercial. I'm not a fan of this car, much preferring the Leaf, but that commercial has me thinking, especially considering the cheaper price, and the excellent Toshiba SCiB batteries, with their lithium titanate oxide chemistry.
      Bryan Lund
      • 3 Years Ago
      They're not building the i in Normal, IL, but would probably be open to an agreement to build it there if the market in the U.S. really started picking up for the Mitsubishi i.
      Nick From Montreal
      • 3 Years Ago
      What a wonderful idea. Not gonna impress the V12/speed fanatics, but then again that's not the target clientele for the i. There's a danger that this car may be seen as a "chick" car, but they could sell tons of those. I remember when microwave ovens were first introduced. People were scared of them so they started producing these cooking shows with/for little old ladies. If Grand-ma is can do it why should everybody else, right?
      BigJ
      • 3 Years Ago
      Woohoo! Always fun to see my hometown on a site I frequent. I don't work for Mitsubishi - Normal is part of the Bloomington-Normal metro area which is home to State Farm, Illinois State University, and many other great companies - but I've driven the car, and as I've said before, I really like it for its target market. Tons of headroom for a tall guy like me (spacious back seat too) - great second car for two car household - fun to drive. If they could get the price in the mid teens, I could see one of these in many driveways - but I think there will be a lot sold at the current price.
      imoore
      • 3 Years Ago
      Okay, here's my question: Are they building the car in Normal or importing it from Japan? I like the concept of the commercial, with all the charging stations and all, but to me it would have made even more sense if Mitsubishi was building the car in Normal as well.
        me
        • 3 Years Ago
        @imoore
        are you just stupid or a retard ? NO THE CAR IS NOT BEING BUILT IN THAT LIL HICK TOWN god!
        DaveMart
        • 3 Years Ago
        @imoore
        They are not currently building the iMiEV there, but are producing vehicles although the plant is struggling: http://www.leftlanenews.com/floundering-illinois-mitsubishi-to-stay-open-through-august-2012.html
      Dan Frederiksen
      • 3 Years Ago
      I like the feel of the car too. just not a huge fan of the ludicrous price (even though the price has been almost halved since launch in japan). they need to almost halve it once more.