Reuters reports that Pininfarina will lay off 127 workers as the company shuts down its manufacturing business to focus more heavily on design and engineering. The Italian company points to the declining automotive market as the reason behind the move. The layoffs are expected to cost the company around €2.9 million, or $3.96 million at current conversion rates.
Pininfarina recently ended a joint venture with Volvo to produce the C70 in Uddevalla, leaving us to wonder where the model would be manufactured in the future. Meanwhile, Pininfarina is busily courting suitors to purchase a stake in the design firm as part of a debt restructuring agreement with the company's creditors.

French billionaire Vincent Ballore is one investor who has expressed an interest in purchasing part of the family-owned company. In the future, Pininfarina is expected to focus its efforts on contracted design and engineering work.


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    • 1 Second Ago
  • 11 Comments
      Leather Bear
      • 3 Years Ago
      Nothing here says that Pininfarina is getting out of the automotive market; just auto MANUFACTURING. I expect that they will remain a leader in automotive DESIGN.
      Will
      • 3 Years Ago
      What a strange comment, why would one wish for a legendary car stylist to leave the industry. I also happen to think the FF is a truly great car as most do, possibly the best production Ferrari since the Daytona or at least the F355
        IBx27
        • 3 Years Ago
        @Will
        If you think the ff is the best production ferrari since anything they've ever made, you clearly don't know what a good production ferrari is. Here's a hint, it's nothing that is only offered with an automatic transmission and no option of being a man.
      Sukairain
      • 3 Years Ago
      Pininfarina has real talents and aesthetics. but they seem to do very poorly in terms of business decisions and marketing. This is the firm that sculpted the most beautiful cars on the planet and yet gets very little recognition. They should get into consumer products design and market themselves better. I do believe getting out of manufacturing is a good idea for them. btw: Over sensationalized title.
      Eric Gallina
      • 3 Years Ago
      You're all missing the point. Pininfarina is ceasing operations of its *manufacturing* division. The company will continue to design cars. And, just as a side note, the Kubang was the product of Fiat's design team, not Pininfarina's
      IBx27
      • 3 Years Ago
      After their last few monstrosities, they better be getting the hell out of car design! There is no excuse for the rear end on the california, the bland 458, and there is absolutely no excuse for anything about the ff. If there ever were a vehicular mode of transportation for people with cottage cheese coming out their genitals, it's the ff.
      el aventador
      • 3 Years Ago
      What will be of the styling of Maserati's and Ferrari's of tomorrow?
      AlfaForTheWin
      • 3 Years Ago
      This is sad. Pininfarina was my favorite design house.
      Bryan Lund
      • 3 Years Ago
      What's gonna happen to the Pinanfarina-Bollore Bluecar, then? Sounds like it's toast now.