The app syncs with Mazda's Customer Connect service program and can send automatic alerts and updates to remind owners of service schedules. There's also GPS functionality that tracks down your car in crowded parking lots. MyMazda is a free download from the Apple App Store and before you ask, an Android version should be out before the end of the year.
The idea is to not only help car owners properly track maintenance, but it also keeps a nice and tidy recede of service if you go and try and sell the car. Full details here from the Mazda press blast:
MAZDA LAUNCHES 'MYMAZDA' SERVICE IPHONE APPLICATION
- All-new app provides maintenance information, service history, service reminders and more -
IRVINE, Calif. (September 29, 2011) - Mazda North American Operations (MNAO) today announced an all-new "MyMazda" Service iPhone App that provides its customers easy access to service offers personalized to their vehicle, scheduled maintenance reminders, factory maintenance schedules, and other information about their Mazda in just a few simple taps. The "MyMazda" App is free of charge and is available to download from the Apple App Store.
"MyMazda" is one of the first automotive iPhone Apps of its kind to provide customers with real-time information about their vehicle. The "MyMazda" iPhone App quickly displays essential information, including maintenance schedules, vehicle service history with brake and tire inspection results, and recall information. In addition, Mazda owners can register their vehicles with Mazda, update their contact information and select a preferred dealer for each car they register.
The "MyMazda" iPhone App is synced with the Mazda service marketing program Mazda Customer Connect (MCC) which includes direct mail, email, appointment scheduling, mobile bar coding and a text messaging reminder feature, the "MyMazda" iPhone App will give Mazda owners access to custom tailored service and parts offers and promotions on the go and when they need them most. The iPhone App also features a Mazda dealer locator and easy access for appointment scheduling.
The "MyMazda" iPhone App can automatically send reminder alerts for an upcoming maintenance and with the GPS-powered car locator, customers can input the location of their parked vehicle with just a tap making it easy to find later on. Android users can expect to see the "MyMazda" Android App released in the coming months.
"MyMazda" is the second app released by Mazda. Last year, Mazda rolled out the award winning Mazda Roadside Assistance App "Mazda Assist". The App was developed in partnership with Mazda's roadside assistance partner, Cross Country Automotive Services. The App works in conjunction with Mazda's Roadside Assistance and Roadside Assistance Plus programs. The App is designed to help Mazda drivers obtain immediate roadside assistance, should they find themselves with a flat tire, out of gas, locked out of their car, or in need of a tow due to a mechanical failure. The App puts drivers directly in touch with a roadside assistance agent, who can quickly dispatch reliable and professional roadside assistance to the vehicle's exact location via GPS-enabled technology, anytime. It gives drivers estimated time of arrival (ETA) and Service Provider information throughout the roadside event. Originally available only on the iPhone, the Mazda Roadside Assistance app is now available for Android as well.
Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles  in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.