Tesla has delivered in excess of 1,800 Roadsters to customers in more than 21 countries across the globe, including 100 of the electrifying sports cars in Switzerland. That makes Switzerland one of the automaker's leading Roadster markets, on a per capita basis.

The Roadster accelerates quicker than a Porsche 911, yet emits nothing from its non-existent tailpipe and is nearly twice as energy efficient as most hybrid vehicles. Here's how Tesla's vice-president for European sales and operations, Cristiano Carlutti, describes the Roadster's success in Switzerland:
Unlike conventional competitors, the Roadster is as much fun on a high Alpine road in February as on a sunny weekend in July. The Roadster gives you uncompromised, high-performance driving all year round – without the hassle of conventional cars.
Though its alpine ability may be a virtue, it's quite likely the Roadster's success in Switzerland is mostly due to the fact that it qualifies for numerous incentives there, including a 100-percent waiver of annual road taxes.
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100th Swiss Tesla Roadster Hits the Road

Swiss architect demonstrates his commitment to a sustainable future


Wednesday, September 28, 2011

ZURICH – Today Tesla Motors (NASDAQ: TSLA) delivers the 100th Roadster in Switzerland to its new owner Martin Meier just four months after the first anniversary of the opening of Tesla's Zurich Store. The Swiss architect received the keys of his Obsidian Black electric Roadster from George Blankenship, Tesla's Vice President of Worldwide Sales and Ownership Experience.

"The main reason I bought the Roadster is that I don't want to explain to my young daughter why I didn't do more for the environment," said Meier, who bought the Roadster with his business partner. "From now on, I'll drive entirely emissions-free with electric power derived from the river next to my house. It feels great to be completely independent of the oil industry."

Switzerland has the highest per capita Tesla ownership of any country. "The fact that Switzerland has embraced the Roadster makes complete sense. Swiss consumers are thought leaders who seek out cutting edge technology as well as environmentally-responsible solutions," explains Blankenship. "The Roadster, a revolutionary high-performance sports car with zero emissions that can be charged completely with renewable energy, offers all of this, and more."

The Roadster accelerates faster than most supercars yet produces no emissions. It consumes no petroleum and plugs into conventional sockets – in owners' garages or offices, hotels, parking decks or at a growing number of charging stations throughout Switzerland. Several Swiss customers charge their Roadsters on 100 percent solar power from their photovoltaic panels.

Unlike petrol-powered vehicles, the single-speed Roadster does not require oxygen and therefore does not lose efficiency at altitude. Roadster owners can drive with utmost confidence on Alpine passes, enjoying the car's legendary torque without lag or downshifting. Regenerative braking allows the Roadster to recover energy on downhill stretches. Sophisticated power management software means the Roadster's revolutionary traction control is almost instantaneous.
About Tesla

Tesla's goal is to accelerate the world's transition to electric mobility with a full range of increasingly affordable electric cars. Palo Alto, California-based Tesla designs and manufactures EVs and EV powertrain components. Tesla has delivered more than 1,800 Roadsters, the world's first electric sports car, to customers world-wide. Model S, the first premium sedan to be built from the ground up as an electric vehicle, goes on the market in North America in mid-2012, and in Europe and Asia in late 2012.


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