Typically an automaker releases information on its latest concept cars in the days and weeks running up to the auto show where it's set to be unveiled. But when we got to Frankfurt this year, Volkswagen had a few surprises up its sleeve that were neither previewed beforehand nor unveiled at the VW Group event the night before the Messe opened its doors to the gathered press.

Not only did Volkswagen unveil the new production Up! city car, it also showcased a whole mess of Up-based concept cars as well. Included on the company's sprawling show stand were the Up! Azzurra, the Cross Up!, GT Up!, Eco Up!, e-Up! and this, the Buggy Up!, which the German automaker has just now detailed to satisfy your curiosity.

Drawing its inspiration from the iconic Meyers Manx and other such Beetle-based beach buggies, the Buggy Up! concept takes the new urban hatchback's mechanical bits and covers them in a new shape that has no doors. Instead, there's a waterproof cockpit with two neoprene bucket seats, drain holes, a grab-handle for the passenger, a removable infotainment module and a fabric roof. The hatchback, meanwhile, has been replaced with a trunklid that splits to fold up and down for easy access.

It was a nice little surprise when we stumbled upon it on the show floor, and you can check it out in the fresh batch of images from the manufacturer, along with our own gallery of live images, and the press release after the jump.
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Amid the raft of new car concepts at the Frankfurt Motor Show this month, one of the head-turners was Volkswagen's bright orange ray of sunshine, the buggy up! concept.

The buggy up! is inspired by the Californian beach buggies of the 1960s. These buggies, pioneered by people such as American Bruce Meyers, took the simple, reliable Beetle chassis and engine and replaced the steel bodies with glassfibre, creating agile, fun vehicles that perfectly reflected the care-free California in which they were created.

That same California feeling is encapsulated in the lightweight steel construction of the two-seater buggy up!, which brings the beach buggy bang up to date. Based on the brand-new up!, the buggy up! keeps its city sibling's (reinforced) underbody, running gear and drive technology, while the roof-less and door-less exterior is completely redesigned, and the ride height is lowered by 20 mm. Everything is different: the bonnet is flatter, the bumpers have been reworked and the rear has been completely redesigned.

The buggy up! does not have any C-pillars, and neither does it have a boot like the standard up! model. The bootlid is constructed of two pieces: the main part of the lid lifts upward like a saloon's bootlid, but the section above the bumper folds down, like the tailgate on a pick-up, making it extremely easy to stow bulky items. On top of the lid, there are also tie-down straps for luggage. Despite all these changes, there's no mistaking the buggy up! for anything but an up!.

Climb into the buggy up! and you'll find specially designed neoprene-covered seats that are 58 mm lower than those in the production model. To match this, engineers reduced the basic angle of the height-adjustable steering wheel by four degrees to an angle of 21 degrees, creating a go-kart like driving position. Passengers also get something to hold on to, in the shape of a sturdy handle on the dash panel, because you never know what lies over the next dune.

Even if there are rainclouds over the next dune, that's no problem for the buggy up!, because as well as a rudimentary fabric roof, the interior is completely waterproof. The seats have drains in them, as do the sills and the floor. Even the controls for the iPod-compatible infotainment system are waterproof, and you can remove the entire module – including the integrated loudspeakers – so that you've got a sound system for your beach party. All you need to add is your favourite Beach Boys tracks.

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    • 1 Second Ago
      • 3 Years Ago
      That is AWESOME!
      • 3 Years Ago
      I remember this cartoon....
      Timothy Tibbetts
      • 3 Years Ago
      I would bomb all around Florida in this!
      • 3 Years Ago
      I'd be excited if VW was actually going to manufacture this. I mean what are we to expect from one of the most powerful manufactures on the planet? They can build fabulous concepts all day all year. I was to see them in showroom and on the street.
      • 3 Years Ago
      I see a remake of Wonderbug coming. :-) http://www.youtube.com/watch?v=bQnnZOJSlh0
        • 3 Years Ago
        Oh my God. That tripped a flashback from 1977. I'd forgotten about that show. I wonder what else I've forgotten about the 70's... Thanks!
      • 3 Years Ago
      Looks like the kind of things Sbarro used to came up with.
      Ron Myers
      • 3 Years Ago
      I wish VW had the guts to put this into production.
      • 3 Years Ago
      Its amazing to see that VW actually has some imaginative and creative designers who can produce a concept like this. After the latest Jetta was released I wondered if all those types had resigned earlier.
        Mike D
        • 3 Years Ago
        They have the engineers and designers but the current Jetta and Passat were designed to be less polarizing and appealing to the "beige buying" types in the American public which is a pretty large group. Sucks for the enthusiast types but this seems to have worked with the huge increase in sales.
        • 3 Years Ago
        I don't think there were any stylist on duty when they designed the U.S. Jetta and passat. It's all engineers and accountants.
      • 3 Years Ago
      The fact that VW seems to not be making this truly brakes my heart...
      • 3 Years Ago
      • 3 Years Ago
      If they brought this here with their Amorok (Selling?) Pickup Volkswagon would kick some butt! The competition thanks God that they`re stupid. Hats off to the design team though.
      • 3 Years Ago
      VW is doing some wonderful things with new cars. I'm glad that VW is working toward alternative fuel engines. We have a new electric generator technology and its only "waste stream" is a material which is essential to producing the best kind of biofuel. Perhaps we should talk....
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