After a seemingly endless stream of Up! concept cars rolled out by Volkswagen over the past few years, the production version is finally upon us. But don't think for even a second that this is the end. No, it's just the beginning, with numerous Up-based models to follow, and not all of them will carry a VW badge.

Skoda was the first VW division to get its own version called the Citigo, and now Seat is following suit with a rebadged version of its own dubbed Mii. Launching in Spain next month before rolling out across Europe in the spring, the Mii will be available initially as a three-door before the five-door variant follows next year.

Overseas buyers will be able to choose between three trim levels, two equipment packages (Chic with chrome trim and Sport with firmer suspension and tinted windows) , two engine specs (1.0-liter threes with 59 or 74 horsepower), two transmissions (manual or robotized) and an optional Economotive pack with stop-start engine management and regenerative braking.

The last time Seat sold a car in this segment, it was the Arosa, a model discontinued in 2005. But while Seat models typically look more dynamic than their Volkswagen and Skoda counterparts (think Ibiza vs. Polo and Fabia), this time – from a styling perspective, anyway – we think we'd stick with the VW. But don't take our word for it: check out the high-resolution images in the gallery, and the video footage and press release after the jump and share your thoughts in Comments.



Show full PR text
SEAT Mii – THE SPORTY, YOUTHFUL CITY CAR

- World debut of SEAT's all-new city car
- Mii Ecomotive with just 97 g/km of CO2*
- Innovative City Safety Assist with laser sensor

SEAT is unveiling the Mii city car – the perfect vehicle for today's urban lifestyle. Quite simply, the Mii makes life easier – with compelling practicality, exceptional driving fun, high efficiency and innovative technology.

The Mii combines SEAT's sporty Mediterranean design with the very best craftsmanship and enormous scope for personalisation. Moreover, the outstanding value-for-money and low maintenance costs make the joy of driving a Mii easily attainable.

Spain, SEAT's home market, will begin sales of the Mii before the end of the year, with the rest of Europe following in Spring 2012.

At a length of 3.55 metres, the Mii is the perfect size for modern-day urban use. The Mii comes to market at the end of 2011 as a three-door; the five-door version follows in 2012.

The new SEAT will be offered with all-new 1.0-litre petrol engines of 60 PS and 75 PS outputs. Combined with the vehicle's low weight of 854 kg these guarantee nimble agility and exemplary efficiency. The Mii Ecomotive has a CO2 figure of just 97 g/km*.

The Mii is also a leader when it comes to innovative technology. The City Safety Assist for instance, adds an extra dimension of safety in the city, while the SEAT Portable System brings together entertainment, navigation, phone and vehicle functions in an entirely new way.

'The new Mii is the perfect partner for everyday urban life. It is young and fresh, thought through to the very last detail and built to the finest quality. The Mii brings clear SEAT identity to the sub-compact segment and is set to win a significant share of the market,' said James Muir, President of SEAT S.A. 'This is why the Mii is an important addition to the SEAT portfolio and a clear next step in our company strategy. With the Mii, we are starting the most comprehensive model offensive in SEAT history.'

Perfect for the city, and longer journeys

Even though the Mii fits neatly into almost every parking space, its optimum use of space means it still offers plenty of space for four people. With a volume of 251 litres, the Mii offers the largest luggage compartment in its class. With the rear seat back folded, this increases to as much as 951 litres.

Yet the Mii doesn't stop at the city boundaries. Its spaciousness, excellent comfort levels and sporty dynamics – a direct result of its low weight – also make the Mii a compelling companion over longer distances.

'At just 3.55 metres long, the Mii combines innovative technologies with an incredibly well-balanced overall feel,' said Dr Matthias Rabe, SEAT Vice President for Research and Development.

'With its low weight and modern drivetrains, the Mii is both sporty and efficient at the same time.'

Design – Mediterranean modernity with clear character

Characteristic and unmistakable – the Mii is clearly recognisable as a member of the SEAT family. Its front end carries forward the typical arrow visual, while its profile is distinguished by powerful wheel arches and slender roof pillars.

The rear end shows a new form of light design with triangular lamp units. The perfect proportions are a key element and comprise a width of 1.64 metres, a long wheelbase of 2.42 metres and exceptionally short overhangs front and rear. The steep rear end facilitates the Mii's excellent spaciousness – optimal functionality is particularly important in the super-compact segment.

'The Mii breathes the very spirit of its remarkable hometown, Barcelona,' says Alejandro Mesonero-Romanos, the new Head of SEAT Design.

'It is modern, it has a strong personality, but it isn't loud. The Mii has the feel of a modern yet timeless product design. Every detail is precisely defined, but with not a line too many. With the Mii, we are making sporty chic and design quality attainable for all.'

Modern clarity and compelling functionality are defining aspects of the interior, too. The perfect ergonomics of the instruments and the control elements fit beautifully with the premium surfaces that can be individualised using coloured trim from the various equipment lines. Its seats are also new – with integrated head restraints they offer
sports car flair, while being very comfortable and well-suited to long-distance driving.

Safety – the Mii monitors the road and brakes for itself

A unique innovation in this class of vehicle is the SEAT Mii's City Safety Assist. In the event of danger the Mii warns its driver, or even brakes automatically. A laser sensor recognises other vehicles in front, whether they are driving or stationary. The system warns the driver when there is the imminent threat of an accident at speeds of less than 18 mph (30 km/h). If he does not react, the Mii brakes automatically. In many situations this is sufficient to avoid an accident altogether but will, at the very least, mitigate its consequences. ESP is also available, and is always combined with City Safety Assist when specified.

Systematic lightweight design means that the base weight of the Mii is only 854 kg. Its bodyshell is a piece of high technology formed largely from high-strength and, in places, form-hardened steels. Thanks to exceptional stiffness, it delivers a high-quality feel and excellent passive safety. The side airbags are standard equipment and are particularly large for optimum protection of head and upper body.

Drive – sporty agility with low fuel consumption

Beneath the short bonnet of the Mii is a completely new generation of engines. The three-cylinder petrol powerplant with a one-litre displacement is very light, compact and smooth-running. With two outputs of 60 PS or 75 PS, it ensures agility and compelling dynamics both in the city and on the open road.

Top speeds stand at 99 mph (160 km/h) and 106 mph (171 km/h) respectively, while fuel consumption on the combined cycle is measured at 4.5* and 4.7* litres per 100 kilometres. With a generous 35-litre tank volume, it offers considerable range between fill-ups and long-lasting driving fun.

There are two Ecomotive versions of the Mii. Thanks to a start/stop system, brake energy recuperation and further consumption-lowering initiatives, they make do with just 4.2* litres of fuel per 100 km, which equates to a CO2 figure of just 97 g/km.

In Continental Europe the little SEAT will also be offered with CNG engineering. This lowers CO2 emissions to just 86 g/km, making the Mii one of the cleanest cars in the world.

Furthermore, as an alternative to a manual transmission, the Mii is also available with an automated manual box that boasts two electric motors to help manage the smooth gear change.

Infotainment – unique technology to boost efficient driving

SEAT is a young brand and the unique new SEAT Portable System is, of course, part of that. This innovative technology includes a five-inch screen – it is removable for mobile use and yet perfectly integrated into the vehicle electronics. Its many functions include a state-of-the-art navigation system, hands-free phone system with voice control and an on-board computer. The device can be combined with the integrated radio and speaker system.

'The Mii offers enormous intelligence in a compact format,' said Dr Matthias Rabe, SEAT Vice President for Research and Development. 'The SEAT Portable System shows how it is possible to offer fascinating technology and innovative functions with tangible added value at an attractive price.'

The unique features of the SEAT Portable System include an 'Eco-trainer' function. Gearshift display, engine speed recommendations, average values and consumption profile all help the Mii owner to drive particularly economically. Plus, the SEAT Portable System is fully integrated into the vehicle electronics. It can be kept up-to-date via internet downloads, while tailor-made apps will offer additional functions in the future.

Equipment – sporty chic

Offered in its home market with three equipment lines, two Style Packs and a wide array of optional equipment and accessories, the Mii can be adapted perfectly to suit individual lifestyles and preferences.

Even the base model has all the key elements for safety and urban driving fun such as ABS, an adjustable steering column, side airbags and Isofix points with Top Tether. Reference and Style are the names of the two other equipment lines in Spain, with Style offering features such as power windows and central locking.

Prefer more chic or more sporting character in your Mii? The two equipment packages Chic and Sport offer the choice, with special colour and trim elements for interior personalisation. Alloy wheels and a leather steering wheel are always part of the package – the chrome package in the Chic version adds a special touch, while the Sport version offers tinted windows and a sporty suspension set-up for an even more dynamic feel.


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    • 1 Second Ago
  • 29 Comments
      Maciej Jackiewicz
      • 3 Years Ago
      They should have resurrected the Arosa nameplate. Mii sounds like a stupid name
      Zacarious
      • 3 Years Ago
      SEAT. All upper case as if you were screaming it from atop an internet mountain!
        aatbloke1967
        • 3 Years Ago
        @Zacarious
        Technically it is yes. But as with Fiat, in normal use it's commonplace to spell it as a proper noun.
      Markfo1
      • 3 Years Ago
      Kind of an interesting car...found more pictures of it here: http://www.boldride.com/ride/2012/seat-mii
      IBx27
      • 3 Years Ago
      Don't bother changing the sides, back, or interior between this, the Skoda, and the vw version. I'll be waiting patiently for Nintendo to sue, by the way.
        aatbloke1967
        • 3 Years Ago
        @IBx27
        I think you'll find Nintendo doesn't own the rights to the "Mii" nomenclature either.
        Anders
        • 3 Years Ago
        @IBx27
        I believe you are allowed to use the same name to some extent in different categories of products.
      Não Pirilamparás
      • 3 Years Ago
      What's next, Audi, Bentley, Bugatti and Lamborghini versions ala Aston Martin Cygnet? This is badge engineering done very very wrong -- the VW, Skoda and Seat versions barely differ from each other esthetically, yet they'll be competing in the same markets. Not only that, it's a very boring vehicle -- other European manufacturers are doing a lot better in this segment.
        aatbloke1967
        • 3 Years Ago
        @Não Pirilamparás
        Firstly, this is no different in concept to the Lupo/Arosa twins. Secondly, the Seat variant will be a very large seller in Iberia, whereas the VW and Skoda versions will sell in bigger quantities elsewhere. While this is straightforward badge engineering compared with VAG's other products, it makes more sense in the A-segment given the very limited unit margins on each vehicle sold. This is one reason why PSA jumped into bed with Toyota to build the Aygo/107/C1 trio. Aesthetically, there's little to differentiate between those three either, yet all three differ to different kinds of European buyers. You can hardly say it's a boring vehicle - initial journalist impressions are very favourable, and since it isn't even on general sale yet, you can't justify a statement such as "other manufacturers are doing better in this segment".
          aatbloke1967
          • 3 Years Ago
          @aatbloke1967
          "So, wait, you're saying i can't be disappointed with the way it looks, and i can't think it's boring? Yes, i can, and i do. As an enthusiast, i'm not only about powerful cars, but i have a right to look at a specific product and to not accept it because of some " oh, ces't la vie ", " the circle of life " mentality crap." Well, we just come from two different arenas then. I personally wait to have experience of the car before passing judgement. The Pug 205 was a good example - bland to look at, but an absolute hoot to drive. "Using the Marbella as an example is disingenuous at best, since that car as been out of production for well over 10 years, and the market as changed more than just a bit since then." It's a perfectly valid example. At the time the Marbella was in production, it managed to sell well and there were far more advanced products in its segment at the time, including Fiat's own revised Panda. "This is just another Exeo. Is the Exeo a nice car? Sure. Is it selling well in Spain? Kinda. Not really at Toledo numbers for example." The Exeo is really an odd duck for Seat, but it's hardly a new idea for VAG - it produces former editions of the Golf in a number of countries. Again, it was a model that wouldn't mean heavy development amortization for VAG because it knows it's not going to be a volume seller, especially outside of Spain. But would VAG take the same approach with the Audi A4? Of course not, because the A4 is a key model for the marque. It all again boils down to what's best for their business. "And the people touting Seat as an Alfa Romeo competitor were VW bosses themselves. It was definitely their definition of the brand." That's news to me, but then again I don't spend much time in Portugal. There are some styling similarities, but the model ranges don't even share pricing strategies.
          aatbloke1967
          • 3 Years Ago
          @aatbloke1967
          "I am very much aware that this is nothing but a product, and that it will sell in decent numbers regardless of what enthusiasts think of it, because Spain is a huge market and because it will be cheap." Then I'm not sure what your beef is. My point from the start was that it will sell well in Iberia, and especially Spain where the marque sells in large numbers. Elsewhere, it's likely to appeal basically on price. Cars like this aren't designed for petrolheads, they're designed for basic urban transportation. But an enthusiast isn't all about interesting, powerful cars - they recognise everything the motor industry does. "But as an enthusiast, i can't stop feeling dissapointed with it, and with VWs tenure of Seat as of late. You can't boast a brands sportiness and youthfulness and then come out with a product that is, in my eyes at least, already stale. If they really want to turn Seat into VWs Dacia, that's fine by me. I'm sure they'll end up doing money off it anyway, or kill off the brand in the process if they can't. But if that's the case, please just stop throwing the " Sporty, Audi-light, Alfa Romeo competitor " crap. People ( regular people ) wont be buying that for long, not even in Spain. And not with products like this." It's a pretty inexpensive A-segment hatchback, just as the Arosa was. It's been conceived to do a job, and given the tiny margins involved, VAG isn't going to produce anything special which it won't make money on just to appease enthusiasts. It's far-fetched to suggest that Seat is becoming anything like the equivalent of Dacia. And while the Mii's appearance may be somewhat conservative by European standards, not one person on these boards has driven or owned one - so words such as "boring" and "disappointed". I also disagree that even Spaniards won't be buying this for the long; the mk1 Panda-based Marbella sold in decent numbers even outside of Spain, long after Fiat had updated the Panda itself in 1987.
          Não Pirilamparás
          • 3 Years Ago
          @aatbloke1967
          Yes, I can justify my statement. These triplets are esthetically boring, and I don't need to see them live to know that. There are a lot of other offerings in the A segment that are better in that regard. Also, if there's one manufacturer that should be able to make the necessary investments to differentiate these 3 products, despite the low profitability of the A segment, it's almighty Volkswagen -- and in that regard, I'm disappointed. Take Fiat Group's example -- the new Fiat Panda and new Lancia Ypsilon, both in the A segment, are the same car, yet they're completely different (visually and in terms of content) despite both brands combined selling less than VW's brands. It can be done and this isn't the only example. Lastly, Iberia is an airline. Did you mean Iberian Peninsula? I live in Portugal, and despite Seats and Skodas being both commonplace, both are largely outsold by their VW equivalents. I'm sure the Up/Mii/Citigo trio will sell well regardless, but a different approach would make more sense from my point of view.
          aatbloke1967
          • 3 Years Ago
          @aatbloke1967
          Tuga - that sort of restyling was probably enough to tip the scales on margins by the time that cost is amortized. VAG isn't stupid when it comes to running a business. But love the idea or hate the idea, this car will sell to Iberians who couldn't give a fig about cars but like the local nameplate. And since it isn't VAGs most important market segment, this is as far as they wanted to go. People on here seem to forget that cars are - first and foremost - consumable products of businesses.
          aatbloke1967
          • 3 Years Ago
          @aatbloke1967
          "Yes, I can justify my statement. These triplets are esthetically boring, and I don't need to see them live to know that. There are a lot of other offerings in the A segment that are better in that regard." It's your opinion, and pure conjecture. If you've driven them, or owned any of them, and write about your experiences to actually provide justification, then fair enough. But to go on a pretty picture is ridiculous. "Also, if there's one manufacturer that should be able to make the necessary investments to differentiate these 3 products, despite the low profitability of the A segment, it's almighty Volkswagen -- and in that regard, I'm disappointed." Again, this is your opinion. VAG, and other people, may well see matters differently. "Take Fiat Group's example -- the new Fiat Panda and new Lancia Ypsilon, both in the A segment, are the same car, yet they're completely different (visually and in terms of content) despite both brands combined selling less than VW's brands. It can be done and this isn't the only example." It can be done, but you're forgetting that the A and B segments have long been Fiat's bread and butter. That is not the case with VAG. You cannot treat all car manufacturers as a standard product. Yes they all have to follow essential business acumen, but different businesses have different markets of differing importance. "Lastly, Iberia is an airline. Did you mean Iberian Peninsula? I live in Portugal, and despite Seats and Skodas being both commonplace, both are largely outsold by their VW equivalents. I'm sure the Up/Mii/Citigo trio will sell well regardless, but a different approach would make more sense from my point of view." If you really do live in Portugal, you bloody well ought to know that the entire region is known as Iberia AND the Iberian peninsula - in other words, the geographic feature pertaining to that region. It's where the airline derives its name, despite only being the airline of Spain and not of Portugal or Andorra.
          aatbloke1967
          • 3 Years Ago
          @aatbloke1967
          "But if that's the case, please just stop throwing the " Sporty, Audi-light, Alfa Romeo competitor " crap." Seat is no Alfa Romeo competitor. Never has been. And I certain don't know of anyone who, or have read any material which, suggests as such.
          Tuga
          • 3 Years Ago
          @aatbloke1967
          @aatbloke1967 I am very much aware that this is nothing but a product, and that it will sell in decent numbers regardless of what enthusiasts think of it, because Spain is a huge market and because it will be cheap. But as an enthusiast, i can't stop feeling dissapointed with it, and with VWs tenure of Seat as of late. You can't boast a brands sportiness and youthfulness and then come out with a product that is, in my eyes at least, already stale. If they really want to turn Seat into VWs Dacia, that's fine by me. I'm sure they'll end up doing money off it anyway, or kill off the brand in the process if they can't. But if that's the case, please just stop throwing the " Sporty, Audi-light, Alfa Romeo competitor " crap. People ( regular people ) wont be buying that for long, not even in Spain. And not with products like this.
          Tuga
          • 3 Years Ago
          @aatbloke1967
          So, wait, you're saying i can't be disappointed with the way it looks, and i can't think it's boring? Yes, i can, and i do. As an enthusiast, i'm not only about powerful cars, but i have a right to look at a specific product and to not accept it because of some " oh, ces't la vie ", " the circle of life " mentality crap. Using the Marbella as an example is disingenuous at best, since that car as been out of production for well over 10 years, and the market as changed more than just a bit since then. This is just another Exeo. Is the Exeo a nice car? Sure. Is it selling well in Spain? Kinda. Not really at Toledo numbers for example. And the people touting Seat as an Alfa Romeo competitor were VW bosses themselves. It was definitely their definition of the brand.
          Tuga
          • 3 Years Ago
          @aatbloke1967
          @aatbloke1967 You kinda have a point, but being Portuguese myself, and from following some Spanish blogs, i can tell you that this car has not been well received by the blogosphere, unlike the up! and the Citigo, which got a pretty warm welcome. Maybe because we are the target for it, we where expecting more, more differentiaton, more fun, more of the stuff that Seat is supposed to stand for. Instead we got just another up! clone, and the feeling i have, and i think i'm not alone in this, is that both the VW and the Skoda will do much better in the marketplace. The Skoda got different sheetmetal FGS, how much more would it cost to give it a different windowline, emulating the Ibiza SC for example?
      • 3 Years Ago
      [blocked]
      Felipe Politano
      • 3 Years Ago
      Wonder how imaginative they can be for the next spinoffs from VW Group... the Audi A0, the Lamborghini Steer, the Porsche Flopster, the Bentley Flying Spit... wonder how they'll come up with a name for the Bugatti version, too.
        IBx27
        • 3 Years Ago
        @Felipe Politano
        Steer, Flopster, Spit, CitiGo, Mii, Up!!!111!!1, and the Bugatti Fart. Great names!
      Cyle
      • 3 Years Ago
      Shouldn't Nintendo sue over the name?
      phunkyphoxx
      • 3 Years Ago
      Utterly boring econobox, same as its company sibblings. Hey people at VW, check out Lotus' latest creation to learn how to make a minicar actually attractive.
        Tuga
        • 3 Years Ago
        @phunkyphoxx
        Yeah. And they're only ( supposed to be ) charging 45K for it. Why can't you do that in your 8K car? /sarcasm.
      • 3 Years Ago
      [blocked]
      Ernie Mccracken
      • 3 Years Ago
      I think it is a lot less ugly than the !UP. It still has an ugly shape and proportions, just better details.
      Akram Moussa
      • 3 Years Ago
      Looks dated already, the worst iteration.
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