Ford has released a new advertisement for the 2012 F-150 SVT Raptor, and while it's entertaining, the clip is a good bit more demure than the footage we've seen from the company in the past. Gone are the shots of the off-road bruiser sailing through the desert air. Instead, the truck has turned its attention to muddy, wooded trails to show off its new 4.10 Torsen limited-slip front end, hill-descent control and front camera with integrated washer.

So, has Ford pulled in the reins on the Raptor after at least a handful of overzealous owners bent their vehicles' frames after aggressive jumping? Hard to say. The footage was shot at Ford's Romeo Proving Grounds in Michigan, which doesn't offer much in the way of jumps. Thus, the lack of airborne footage could be because of the location, or it could be that Ford chose the location because it didn't want to show the truck piling over big jumps. Hit the jump to check out the video for yourself, and let us know what you think in Comments.



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    • 1 Second Ago
  • 49 Comments
      Dark Gnat
      • 3 Years Ago
      Next we'll here about people trying to fjord their Fords, as seen in the commercial, but getting water in the engine.
      Lost
      • 3 Years Ago
      How about an Expedition and a Ranger with Raptor specs?
        Shooter
        • 3 Years Ago
        @Lost
        Looks like a rendering only so far, but this might be the closest you'll get so far. http://www.hennesseyperformance.com/velociraptor-suv.html
          Lost
          • 3 Years Ago
          @Shooter
          Thats what I am talking about it! If Ford will build it, I bet people will buy it. Plus there is not too much competition out there for something with these specs.
      Mazdaspeed6
      • 3 Years Ago
      Would love to see an Ecoboost raptor with 400+ hp and torque. With only 12psi boost, that engine has a lot of room left to stretch its legs.
        Krishan Mistry
        • 3 Years Ago
        @Mazdaspeed6
        But would you really ditch that classic American 6.2L roar? The EB sounds like nothing special. Auditory output plays second fiddle to mechanical useful output, but in a vehicle of such ostentatious nature, would you really lose the 8 to save 1 mpg and sound like a washing machine? Besides, who couldnt resist super or turboing a 6.2 to 600+hp if they desire the aftermarket taste of forced induction?
          Dean Hammond
          • 3 Years Ago
          @Krishan Mistry
          Krishan....its substantially better than 1mpg....and with the right exhaust it could sound downright nasty...that said, theres NOTHING like a good old V8 rumble....
          jtav2002
          • 3 Years Ago
          @Krishan Mistry
          While I agree about the V8 sounding better. out of the box I believe the Ecoboost is quicker. And with overall general sales of the Ecoboost it would seem that a lot of people are willing to forego noise for better performance. Sure you can go FI on the 6.2 and make a beast, but once you're comparing a modded truck the comparison becomes pointless. That being said, I'd probably pick a V8, but I can definitely see the appeal of the Ecoboost and it's definitely a great option on the non-Raptor trucks.
      EXP Jawa
      • 3 Years Ago
      The front differential is a Torsen - as in Torque Sensing - not Torsion, which is a type of spring. Please get it right Autoblog. And incidentally, the front gearing was 4.10:1 (same as the rear) before as well, so there's not much point in stating it like it had changed...
      Alonzo Alex Clark
      • 3 Years Ago
      love this truck so much i hope in 2 more years they make it a true baja truck with 500bhp
      Dipstick!
      • 3 Years Ago
      Doesn't matter. People will still remember the Raptor by this photo: http://www.seriouswheels.com/pics-2010/def/2010-Ford-F-150-SVT-Raptor-Jumping-1920x1440.jpg
      AcidTonic
      • 3 Years Ago
      I'm still looking for the manual transmission...... Is there one now? Nope (closes tab). Still not the truck for me. I'd buy Toyota's Raptor-Wannabe only because they have a Manual transmission. I'd buy theirs out of spite. Are you listening Ford?
        Dean Hammond
        • 3 Years Ago
        @AcidTonic
        yep, Fords crying all the way to the bank at losing a sale Acid....oh wait......
        Krishan Mistry
        • 3 Years Ago
        @AcidTonic
        Get over it. It's a truck, not a car. When are you going to ever need to perform a rev match downshift? I think manual would make it less capable doing what it does, and even with auto you would still be busy going between low and high range, locking and unlocking diffs, weaving around unpleasant obstacles and flying over bumps... that is if you drive it the way Ford intended. I dont understand it. Are you a car/truck enthusiast? Can a car not be brilliant regardless of transmission? If the only problem with the truck is that you'd prefer a clutch pedal, then sigh at the changing times for 1 second, then enjoy how great the rest of the truck is. There is no Car Enthusiast oath, and if there was, it wouldnt say that every vehicle you ever remotely consider or take interest MUST have a manual. If the Toyota truck was worse in every way except for offering a manual on its anenic 2.4L engine, is it really that much better than an auto Raptor for it?
          Dean Hammond
          • 3 Years Ago
          @Krishan Mistry
          in GASP...Acids defence...it WOULD be pretty awesome for us "stick-a-phobes"....but for those with a glimmer of commons sense...never happen.....
        Evan
        • 3 Years Ago
        @AcidTonic
        The numbers have been crunched a thousand times and the result is you manual transmission guys just aren't numerous enough to matter. My great granddad refused to buy a car with an electric starter because real men crank their own engines. Guys like him lost out too.
          Dean Hammond
          • 3 Years Ago
          @Evan
          actually Acid, I completely understand you...I too am a total enthusiast, but unlike you I realize the whys, and why-nots and refrain from bitching about it...all one has to do is look at fords resurgence and bottom line to relaize WHOM has the expertise...and right now their business decisions are making Chrysler and GM look pretty mundane...how is that so?...aim product at the masses...for the niche there are Boss's, GT500's and this beast...and NO manufacturer has anything that can even remotely hols a candle to this...your example of a Toyota was a total cop out.........
          Luke
          • 3 Years Ago
          @Evan
          Yeah, Acid, Ford doesn't understand the 'niche' buyers. That's why they didn't produce the Raptor in the first place. And the GT500. And the GT350. You got it, dude, they just don't get it.
          AcidTonic
          • 3 Years Ago
          @Evan
          Nothing worse than "know-it-alls" when it comes to saying some group that wants something is too small. Automakers never have and never will understand niche buyers and how they operate. Without brand loyalty we flock to whomever builds the best vehicle. With seemingly odd desires and motivation automakers are left puzzled when trying to figure out how to attract us. We usually have money too and thus go from far extremes when purchasing a car. Such a Porsche to Jeep to Supra to WRX STI, to Lotus Elise, to Merc C63 AMG, to Raptor, to Skyline GTR. No one understands us. But boy our small little group of 13 people can really swing hundreds of people away from a model as if by magic. We all are so serious about cars that everyone we know is asking us what to buy and what is good. My little niche opinion influences large groups of people who all rely upon me for advice. I'd say it's a bad idea to go against people like us because we can influence a lot of opinion and shed light on problems with just about any car. For instance the Mitsubishi Eclipse. The one that's failing. Mitsubishi thought that the GSX AWD Turbo 2.0 crowd was just small potatoes and thus they could stop producing that model without consequences. Yet all 13 of us who screamed when they killed the GSX were told we didn't really matter...... and now the entire Eclipse is stagnant and dying while the Evo (another supposedly low niche market) just solicited a huge overwhelming community response when Mitsu tried to kill it. So many people were furious such that Mitsu is *not* going to kill the car..... But until the community actually spoke, all supposedly smart analysts thought that only 14 people would be upset at the news and thus it was okay to cancel the car. So which is it? Do we matter or don't we? Perhaps automakers need to realize that we aren't really quantifiable or easy to track. I just traded my 32 valve Mustang Cobra in on a 2006 Mitsubishi Evolution IX. In a few years I'm buying a high mileage Lotus Elise to restore. After that I'll be thinking about a fast truck and a used SRT Jeep is looking attractive..... The point is that we aren't quantifiable like you all think. To this day no one really understands us.
          Dean Hammond
          • 3 Years Ago
          @Evan
          @rmiguel....I own two stick shift cars and ride an Aprilia Millie 60 miles a day, y'know, one of those 1 down and 5 up gearboxes.....
          rmiguel84
          • 3 Years Ago
          @Evan
          Okay then so the real men only want to step on the gas hit the break over and over my 4 year old does that in his power wheel I'm not saying automatic transmissions aren't good but damn whats wrong with offering a truck you actually fully control. Hears to actually knowing how to drive manual!! LOL
        Dean Hammond
        • 3 Years Ago
        @AcidTonic
        you really dont get it do you.....if you ran Ford they would have been asking for a handout as well.....if the doors were still open in the first place....
      Dean Hammond
      • 3 Years Ago
      who needs to go to Magic Mountain for a thrill ride.....
      WillieD
      • 3 Years Ago
      Awesome footage of an awesome truck.
      Rotation
      • 3 Years Ago
      I think probably Ford probably just wanted to show more stuff the truck is good at. And the Torsen will help out in several of the situations shown, so this goes well.
      Christopher
      • 3 Years Ago
      Good, safe commercial. Still love that badass truck!
      • 3 Years Ago
      [blocked]
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