Things aren't all sunshine and rainbows, though. The Tradesman HD is only available as a two-wheel drive truck with a regular cab and an eight-foot bed.
In addition, Ram has broadened the model availability in the company's 1500 Express trim. Buyers can now opt for Crew Cab and Quad Cab configurations for the first time. The 1500 Express Crew Cab starts at $28,050 while the Quad Cab lands closer to $30,010, both without destination or handling charges. Both will still come with the company's 5.7-liter V8 as standard equipment.
Finally, Ram has grown the company's Rambox system to accommodate 6-foot, 4-inch bed lengths, which means that Quad Cab buyers can also enjoy the in-bed storage system. Check out our galleries then hit the jump to read up on Ram's press releases.
* Ram 1500 Tradesman HD model tops the competition with 3/4-ton capability
* No other 1/2-ton truck delivers the towing and payload capacity of the Ram 1500 Tradesman HD
September 29, 2011 , Dallas - The Ram Truck brand today announced that it would offer a new Ram 1500 Tradesman Heavy Duty pickup designed to deliver unparalleled capability in the half-ton segment.
With an 11,500-pound maximum trailer rating and 3,100-pound payload, the Ram 1500 Tradesman Heavy Duty tows and hauls more than any other light-duty truck. The Ram 1500 Heavy Duty's 17,500-pound gross combined weight rating (GCWR) also tops all half-ton pickups in the market.
Available exclusively as a 4x2 regular cab truck with an 8-foot bed, the Ram 1500 Tradesman HD is built for ultimate capability.
"The Ram 1500 Tradesman Heavy Duty is a job-rated truck with the features commercial truck buyers want at a price they can afford," said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "The commercial truck segment is all about total cost of ownership and that includes being able to tow and haul more. It's a simple matter of economics. More towing and payload means fewer loads. And fewer loads mean lower fuel bills."
The Ram 1500 Heavy Duty incorporates several technical features that distinguish it from other Ram 1500 models and give it best-in-class capability for hauling and for pulling heavy loads.
For starters, the Ram 1500 Tradesman Heavy Duty delivers a 3/4-ton Ram 2500 Heavy Duty frame with increased steel gauges, heavy-duty axles and eight-lug wheel hubs.
The Ram 1500 Tradesman HD is equipped with the Heavy Duty version of the 5.7-liter HEMI® V-8 engine rated at 383 horsepower and 400 lb.-ft. of torque, plus heavy-duty cooling, larger HD brakes, the HD six-speed automatic transmission and standard Class IV hitch with lighted, above-bumper 4- and 7-pin trailer wiring connectors.
The Ram 1500 Tradesman HD arrives in Ram Truck dealerships in the first quarter of 2012.
The Ram Tradesman Family
The Ram 1500 Tradesman Heavy Duty is the newest member of the Tradesman family of trucks, which were launched in February 2011.
The Tradesman, which is aimed at one of the pickup truck category's largest traditional customer bases, is a value-priced option package designed to meet the hard-working needs of small-business owners, construction jobsites and commercial fleets.
The Ram 1500 Tradesman offers better performance for the price than other work trucks, and even non-HD Tradesman models provide best-in-class standard work truck capability, towing 10,450 lbs.
Ram Extends 1500 Express Model Availability
* Ram Express popularity leads to expansion of the model to Crew Cab and Quad Cab®
* The 2012 Ram Express lineup targets first-time buyers by delivering great looks and HEMI® V-8 performance
September 29, 2011 , Dallas - The Ram Truck brand today announced that it would expand Ram 1500 Express model availability to include Crew Cab and Quad Cab® models, giving buyers an outstanding combination of value and performance among all Ram half-ton configurations.
The Ram 1500 Express previously was available in regular-cab models only.
The Ram 1500 Express is aimed squarely at first-time buyers and owners who are seeking a vehicle with performance and style that they can customize and make their own.
"With HEMI® power and sport-truck styling, the Ram 1500 Express got off to a fast start – both literally and figuratively," said Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico – Chrysler Group LLC. "But we don't think the demand for value-priced performance trucks is limited to regular-cab models. Many young and first-time buyers are looking for the interior room of an extended-cab or Crew Cab pickup. The formula for Ram 1500 Express Quad Cab and Crew Cab remains the same as that of the regular cab: great looks and mpg, along with HEMI horsepower, torque, towing and payload, all at a fantastic price."
Prices for the Ram 1500 Express Quad Cab start at $28,050, including destination charge. The Ram 1500 Express Crew Cab starts at $30,210. Ram 1500 Express regular cab pickups start at $23,080.
The new Ram 1500 Express model offers buyers a standard HEMI V-8 engine with a 20 mpg rating for the same price competitors are charging for their V-6 engines.
Loaded With Features
In addition to the 5.7-liter HEMI V-8 engine with 390 horsepower and 407 lb.-ft. of torque, the Ram 1500 Express comes loaded with content that emphasizes its high-performance character.
The Ram 1500 Express features a racy, monochromatic paint scheme. A body-colored grille with black honeycomb inserts, body-colored front fascia and body-colored rear fascia with chrome-tipped dual exhausts emphasize its sport-truck credentials. The Ram 1500 Express also includes fog lamps and 20-inch aluminum wheels with locking lug nuts.
The Ram 1500 Express also features a locking tailgate, cargo lamp, rear-bumper step pad, 6-inch-by-9-inch sideview mirrors and rear wheel-well liners.
Standard features also include a 160-amp alternator, 26-gallon fuel tank, 3.55 rear-axle ratio, 700-amp maintenance-free battery, four- and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, front and rear stabilizer bars, power rack-and-pinion steering, halogen headlamps, heavy-duty engine and transmission cooling, and a full-size spare tire.
The Ram 1500 Express Crew and Quad Cab buyers will get a choice of cloth or vinyl 40/20/40 split-bench seats in dark slate/medium graystone with either carpeted or heavy-duty vinyl floor covering. Other features include air conditioning, an instrument cluster with tachometer and 120-mph speedometer, 12-volt auxiliary power outlet, four-spoke tilt steering wheel, six-speaker media center with CD and MP3 player, as well as audio jack input for mobile devices, automatic headlamps, dozens of storage bins, driver- and passenger-assist handles, power accessory delay, rear dome lamp, rearview day/night mirror, tinted-glass windows, tip start and variable intermittent windshield wipers. Power windows and locks, and front and rear floor mats also are standard on the Crew and Quad Cab models.
Safety features include advanced multistage front air bags, supplemental front-curtain and side air bags, anti-lock four-wheel disc brakes, electronic stability control, height-adjustable shoulder belts, Sentry Key® theft deterrent system and a tire pressure monitoring warning lamp.
Ram 1500 Express is available in Black Clear Coat, Bright Silver Metallic Clear Coat, Bright White Clear Coat, Deep Cherry Red Crystal Pearl Coat, Flame Red Clear Coat or Mineral Gray Metallic Clear Coat.
Mopar® will have hundreds of accessories available for buyers who are looking to personalize their Ram 1500 Express.
"Regardless of which Ram 1500 Express model a customer chooses, they're going to own a sporty truck at a great price," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group's service, parts and customer-care brand. "With money left over, owners will have a unique opportunity to drive a fully personalized truck, adding personalization and customization. To meet that demand, Mopar will offer more than 300 quality-tested accessories from which to choose."
Among those accessories are chromed honeycomb grille inserts, sport performance hood, bright pedal kit, Katzkin leather interiors, heated seats, and fiberglass and folding tonneau covers.
Options for Personalization
In addition to Mopar accessories, buyers can choose from a long-list of options.
Factory-installed exterior options include Mopar chrome tubular side steps, Mopar chrome steel bed rails and chrome-clad aluminum wheels from the Ram Sport model.
Folding and heated trailer-tow power mirrors with supplemental signals and courtesy lamps and spray-in bedliners also are available.
Inside, buyers can choose Uconnect® voice command with Bluetooth, rearview auto-dimming mirror, remote USB port, sliding rear window, cruise control, instrument cluster with vehicle information center display screen, tire pressure monitoring display, power one-touch windows, remote keyless entry, Sirius Satellite Radio and rubber floor mats.
There's also an optional Class IV receiver hitch, a 3.92 rear-axle ratio, anti-spin differential, engine block heater and trailer brake controller.
The Ram 1500 Express is available with either a 4x2 or 4x4 drivetrain. When equipped with an optional Class IV hitch, the new Ram 1500 Express will tow a maximum trailer weight of 10,250 pounds.
Ram 1500 Express Quad and Crew Cab models will arrive in Ram Truck dealerships in fourth quarter 2011.
Ram Unveils New, Longer RamBox®
* Ram expands innovative RamBox® system to accommodate 6-foot-4-inch bed lengths
* RamBox now available in all trim levels and Ram HD models
September 29, 2011 , Dallas - The Ram Truck brand has developed a new version of the unique RamBox® cargo management system to fit Ram pickup trucks with 6-foot-4-inch bed lengths. The addition of a 6-foot-4-inch RamBox model dramatically expands the feature's availability to include the majority of Ram truck models.
Now, in addition to the 5-foot-7-inch RamBox, which was previously available only on Ram 1500 Crew Cab models, buyers can opt for RamBox on Ram pickups with 6-foot-4-inch bed lengths, including Ram 1500 regular cab and Quad Cab® models and Ram 2500 and 3500 (single rear wheel) Crew Cab and Mega Cab models.
Ram also will offer the RamBox option on the ST price class, making the feature available on all trim levels.
"The 6-foot-4-inch RamBox is the definition of 'more of a good thing,'" said Fred Diaz, President and CEO Ram Truck Brand and Chrysler de Mexico – Chrysler Group LLC. "We have dramatically expanded RamBox availability and given it an outstanding price. Having convenient, secure storage for your gear – whether it's worksite tools, sporting equipment or a few cases of refreshments for the team – makes RamBox one of the greatest innovations that you'll find on a pickup truck."
Today's announcement means that the RamBox option is now available on more than 80 percent of all Ram pickups.
The new RamBox trucks with 6-foot-4-inch bed measures 60 inches in length versus 50.5 inches for the 5-foot-7-inch model – an increase of 18 percent. Interior volume grows proportionately, from 7.3 cubic feet to 8.6 cubic feet.
With the added length and volume, the new RamBox can hold long-handled shovels, one-piece fishing rods and up to 140 beverage cans.
For 2012, buyers will find that RamBox pricing has not increased. In fact, Ram has reduced the price of both 6-foot-4-inch and 5-foot-7-inch RamBoxes by 32 percent to an attractive $1,295.