Automotive News is reporting that Kia has announced plans to focus its efforts on building quality products instead of expanding its current line to fill every niche or broadening its manufacturing capabilities. The company's co-CEO, Lee Sam-ung, said that Kia doesn't plan to build any new manufacturing facilities any time in the near future. That news came in the face of concerns that limited production capability may hinder future growth, but Sam-ung said that global demand for vehicles is expected to subside soon.

In order to remain competitive, Kia will launch new models, strengthen its local promotions and work to enhance the company's competitiveness, Sam-ung said while at the launch of the 2012 Rio. Meanwhile, the executive also indicated that Kia still intends to launch two new electric vehicles, one in 2014 and another in 2015.


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  • 40 Comments
      rmkensington
      • 3 Years Ago
      Cheapness and low quality arent neccesarily the same thing. A car can be built cheaply to achieve a lower price, but still last for 200,000 miles without a major repair.
      Mr.Calibur
      • 3 Years Ago
      Not gonna happen . KIA is still KIA ... aimed for cheapness...unless they make another luxury brand... hyundai is different story...I don't know why korean like plastic a lot... just like their samsung cellphone...
        jonnybimmer
        • 3 Years Ago
        @Mr.Calibur
        Germans like pastic that feels better new, but isn't the most durable material in the long run (in particular, the hard plastics. Old Germans have plastics that have very little flex and are very easy to snap). Americans where using acres of the cheapest plastics for many years. Japanese and Koreans use less and have much better quality than anything short of European luxury cars (though they still make some pretty bad fake wood). But EVERYONE uses plastic, so get over it.
        breakfastburrito
        • 3 Years Ago
        @Mr.Calibur
        Sorry bub, the racist lingo held Koreans back for a while, but even the head of VW knows theyre going to eat our lunch...
          Oceanblue78
          • 3 Years Ago
          @breakfastburrito
          Eat our lunch? Please lets not overreact. Just because Hyundai and Kia finally decided to join the party does not mean they are going to overtake. If i recall correctly h an k combined equal about the sales of the Ford fseries yearly.
        clquake
        • 3 Years Ago
        @Mr.Calibur
        Umm, doesn't every car maker use a lot of plastic? I have yet to see a completely metal or wooden interior on a modern car.
      :)
      • 3 Years Ago
      Quality over quantity...... words to live by. This company is going to over take Toyota and Honda. Wait and see.
        LesPaul1
        • 3 Years Ago
        @:)
        Why not ford or GM? Still having a hard time understanding why it's always compared to Toyota and Honda other than the fact they are Asian.
          Synthono
          • 3 Years Ago
          @LesPaul1
          Best selling car in the USA: Toyota Camry. Best selling car in Canada: Honda Civic. And there's your answer.
          breakfastburrito
          • 3 Years Ago
          @LesPaul1
          I love America, but the car companies here have been the most bloated, lazy, inefficient companies imaginable. Run by rich bastards who don't care about cars, fly in private jets, and facelift old product (ford ranger, etc.) Any high school kid put in charge, and they'd be working on a light diesel pickup for me by next week.
      • 3 Years Ago
      [blocked]
        ahjotah
        • 3 Years Ago
        I think you're reaching a little far with you descriptions of the recalls. Especially when people can easily go to Safercar.gov and see for themselves. Anyway, what's the alternative? Like every single major manufacturer from Japan, the U.S. and Europe hasn't also been inundated with their own recalls??
        mylz
        • 3 Years Ago
        why people are rating this down is beyond me he is tielling the truth. i know people who have had all of those problems... and honestly when was the last time you saw a 5yr old kia or hyundai that didnt look like it was about to die?
      protovici
      • 3 Years Ago
      Honda and more so Toyota listen up as your new main competitor starts to rev it engines.
      mylz
      • 3 Years Ago
      HAHAHAHAHAHAHHAHAHA i cant wait to watch a rio hit a speed bump and the bumper falling off... i had friends that bought kias and then after a couple of months they got rid of that pos. my neighbor has the opitma and HATES IT. its had nothing but problems. the drivers door doesnt open anymore, the exterior trim pieces are falling off. i feel bad for them. their an older couple that doesnt have the money to fix all of the problems its been having
      • 3 Years Ago
      [blocked]
      GoFaster58
      • 3 Years Ago
      Both KIA and Hyundai are doing some great things. I prefer the KIA Optima over the Hyundai Sonata although they're basically the same. That Optima is a beautiful car. Wish they had a small pick-em-up.
      Carson
      • 3 Years Ago
      Changing the face of a company SO DRASTICALLY in such a short period of time is an accomplishment in itself. Better quality will come with time. Baby steps. "That plastic knob feels too 'PLASTICKY."' Really Chili? What's it supposed to feel like?
        NissanGTR
        • 3 Years Ago
        @Carson
        Im guessing he is the same kind of person that orders a cup of frozen water since water is too wet.
          protovici
          • 3 Years Ago
          @NissanGTR
          Hey, its the guy who thinks a stock GTR can beat a Cobra Jet in a quarter mile, Bahahahahaha
          breakfastburrito
          • 3 Years Ago
          @NissanGTR
          Hey! It's the asshat who street races against little ricey cars on public roads in a pumped up mustang, just to feel better about his little weiner!
        jonnybimmer
        • 3 Years Ago
        @Carson
        Open the inside door handle of a 90s domestic car. Then open the inside door handle of a new Accord. Both are made of plastic, yet only one of them has a distinct "plasticky" feel to it.
      Chilipepper
      • 3 Years Ago
      They need to address quality. I sat in a Forte sedan on the showroom floor. Everything looked good, but the switches and dials need attention. I would put VW and Audi at the top for interior quality. Compared to them, Kia can't compete. But neither can a lot of other manufacturers. The salesman said that I really can't compare it to VW because of the price difference. Why not? How much more does it cost a manufacturer to design an HVAC dial that doesn't feel loose and plasticky? It doesn't cost any more to tighten tolerances and pay attention to detail. If Kia really starts to focus on things like that, they can be looked at equals in any segment. Not just a good value because of their low price.
        ahjotah
        • 3 Years Ago
        @Chilipepper
        Have you ever actually sat in the current Jetta or even just read some reviews on it? Obviously VW can't figure out how to make a cheap car with a high quality interior, either. Very low rent. Kia put their money where it's worth more - improving overall quality, fuel efficient powertrains, emotional design (look at a handsome but VERY bland Passat next to an Optima) and a killer warranty. There's a reason VW doesn't offer a warranty like Hyundai/Kia. Plus it's not about how nice the dash or dials feel, it's about them not falling apart after regular use and everything behind them still functioning properly as the years go by.
      drsjpesq
      • 3 Years Ago
      I am excited about the new Rio. Looks great, and is a better value then the Fiesta. Keep up the good work KIA.
        soundbargaming
        • 3 Years Ago
        @drsjpesq
        Definitely eyeing the new Rio in white as my next vehicle....as soon as the Mirage dies.
      AJ Harnak
      • 3 Years Ago
      Kia really seems to be going down the right road (with the exception of those terrible Soul commercials). All of their new models are strikingly good looking. This coming from a vehement GM fan. P.S. - Those water spots on the grille in the photo are killing my automotive cleanliness OCD.
        EvilTollMan
        • 3 Years Ago
        @AJ Harnak
        As much as I despise the Soul commercials as well, they are extremely effective. Think about who that car is marketed to..and that damn song that plays, it's playing in my head right now. I cannot tell you how many times I've heard women say they love that commercial because it's cute and they love that song. Kia knows what the hell they are doing.
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