Lincoln is moving away from its current grille design, a source tells AutoWeek. Using diplomatic terms, the source says the new design will be less pronounced, which will hopefully translate to "a less disfiguring overbite" in the metal. The MKR-inspired waterfall grille has been applied across the entire line of Lincoln vehicles with varying degrees of success. What works on an MKS makes an MKT resemble a baleen whale.

There's a pile of cash being thrown at Lincoln right now, and with good reason – the brand sorely needs to differentiate itself from the lineup of parent company Ford if it has any hope of competing in the wider luxury marketplace. The new grille design may show up at the Los Angeles Auto Show on refreshed MKS and MKT models, which are expected to ride atop revised suspensions, redone brakes and updated steering.


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  • 77 Comments
      Basil Exposition
      • 3 Years Ago
      Great news! Now drop the alphabet soup and we'll be making some real progress!
        Randy
        • 3 Years Ago
        @Basil Exposition
        Amen! I hate the names! And they haven't grown on me! The Flex grew on me. The Lincoln names haven't! I mean even the Aztek grew on me after watching the show Breaking Bad but it's still fugly and Lincon's names are just as fugly! Talking about the Aztek, anyone else notice how the back of a prius looks just like the aztek? I noticed it in traffic the other day / month!
          rolanie3
          • 3 Years Ago
          @Randy
          totally agree that the prius rear looks like the aztek rear. Didn't even notice the Azteks or how ugly they were on the road until i saw breaking bad. They seem to have cropped up out of nowhere since the show. Wannabe Hiesenbergs??
      Democritus
      • 3 Years Ago
      . . . and the krill of the world rejoice.
      kevsflanagan
      • 3 Years Ago
      How about at the same time ditch the MK- crap? They have a vast history of iconic name plates they could use to help bring the brand back. I've said it once and I'll say it again. Lincoln could do well to have a retro-modern look to their cars. Have cars that look like they are coach built and should cost 10x as much as they are listed and people will go to them in droves. I still remember seeing a few custom Zephyr's that looked killer, just imagine a modern take on those? I'd be saving my pennies to buy one.
      Hossi Blumengaarten
      • 3 Years Ago
      Lincoln was able to sell 57,164 Lincoln LS in 2001 and what did they do, THEY LET THE CAR DIE. "In spite of Ford's initial success with the LS, a lack of meaningful updates to the car prevented it from staying competitive and, ultimately, caused sales to plummet. The LS went from a peak of over 51,000 cars sold in 2000 to less than 9,000 sold in 2006"
      smilewithme!
      • 3 Years Ago
      Hey Ford. How about creating a separate car line for Lincolin instead of just selling gussied up Fords for more money?
      Tyler
      • 3 Years Ago
      Yay! Never liked that grill or really the egg crate grill they used on the Navigator or MKX, I prefer the traditional waterfall grill they have been using; looks a lot more elegant. See the LS for example: http://www.auto123.com/ArtImages/47864/2006-Lincoln-LS-01.jpg
      That Kid
      • 3 Years Ago
      While this probably means good things for Lincoln's design language, I would be more eager to hear that upcoming Lincolns will be more than one or two steps removed from their Ford counterparts- particularly when it comes to engineering! There may be nothing terribly wrong with them, but they've done little to justify the difference in sticker price...
      dukeisduke
      • 3 Years Ago
      How about something that evokes the '60s Continental? They've done some cool concepts in that vein, but nothing's been produced. And like others have said, dump the MK_ designations.
      to your email L
      • 3 Years Ago
      Hey Ford you need to look to your 61-69 Lincoln Continentals for styling inspiration, those were 'classic' years!!!!!
      Doug Danzeisen Sr
      • 3 Years Ago
      The opportunity to reinvent this brand should be done with an eye to the future, and mindful of their heritage, particularly, as DukeisDuke suggests the 60's continental motif. Step 1- A Lincoln should have a name, NOT a nomenclature that reminds me of a part number for a 1973 pinto muffler bracket. Step 2 Redefine what Lincoln is and should become. Mullaly once said that his Lexus LS460 was the finest car in the world. Whatever vision you and your team define should propel you, but it must be authentic, or you will fail. Step 3- Rebirth the brand with an out of the box, over the top attention grabber that trumps what Cadillac has for sale. It needs to be something that puts the brand on the radar of enthusiasts and potential customers alike. Think Cadillac Ciel- which strongly picks up the 60s Continental vibe. Be bold, you have to be, there is very little brand equity left. That is all
      Anthony
      • 3 Years Ago
      I love the grille, and I'm amazed at how many people here who wouldn't ever _consider_ a Lincoln, let alone buy one, insist that their opinion should matter to Ford. Infuriatingly Ford will likely listen to them, but those folks still won't buy a Lincoln and they'll only find something else to latch onto and complain about... :-\ Likewise with the naming convention: "It's too confusing!" "I can't remember them!" Boo hoo! Whine, cry, whine! If you can't remember 3 measly letters -- actually only one because the first two are always the same! -- you must have some serious problems. Anyway. I look forward to seeing what Lincoln has in store for us. I hear the redesigned MKZ looks great!
      MANARC100
      • 3 Years Ago
      Lincoln dealer in my area just threw in the towel a few weeks ago. They were selling about 4 new cars a month. Lincoln is going to need some serious product to even be on a shopping list of consumers much less a luxury vehile competitor.
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