We've seen some pretty entertaining urban marketing campaigns here in the States, but we have to hand it to the Hyundai China team for the creative way that the company is choosing to drum up buzz about its new Azera. A team of skilled artists whipped up a full-scale, pedal-powered interpretation of the four-door sedan constructed from a tube-steel frame, sheets of plastic, Styrofoam and a vinyl wrap, then spent some time whirring around town to show the contraption to the public at large. Hilarity ensues at valet drop-offs and the like.

We're having a hard time coming up with any official word on exactly who was involved in the vehicle's build or what Hyundai China is doing with their pedal-powered Azera now. We're thinking that with a little modification, this thing would have made an awesome soap box derby racer, but it'd be a shame to see all that hard work risk getting crunched. Hit the jump to check out a few videos off the contraption in action.





I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 39 Comments
      Krishan Mistry
      • 3 Years Ago
      Reminds me of Richard Hammond's Top Gear test of a pedal powered tinfoil coated 911 GT3. Power Lap time? A blazing 18 minutes, set by Hammond because some say the Stig can't fathom the concept of pedal power.
      dowens1617
      • 3 Years Ago
      I liked it. Very funny.
      jeep02tj
      • 3 Years Ago
      Oh... those wacky Chinese!
      jirM
      • 3 Years Ago
      Ferdinand 911 did it first. *hipster pose*
      Camaroman101
      • 3 Years Ago
      wow, hyundai's quality has really taken a step down
      ShutoSteve
      • 3 Years Ago
      Oh it looks about as safe as most Chinese built cars!
        motoramic
        • 3 Years Ago
        @ShutoSteve
        No, you got downrated because this was about fun and humor ; not about statistic!
        gtv4rudy
        • 3 Years Ago
        @ShutoSteve
        . . . lighten up dude!
        Jackson Li
        • 3 Years Ago
        @ShutoSteve
        Oh totally!!!
        ShutoSteve
        • 3 Years Ago
        @ShutoSteve
        I get downrated for a simple statistic lmao. Anyone ever look up the crash test video for a BYC Brilliance???
          • 3 Years Ago
          @ShutoSteve
          [blocked]
      BMW ROCKS!
      • 3 Years Ago
      kinda ghettoish contraption...
        • 3 Years Ago
        @BMW ROCKS!
        [blocked]
        • 3 Years Ago
        @BMW ROCKS!
        [blocked]
        RudyH
        • 3 Years Ago
        @BMW ROCKS!
        You should laugh sometime, maybe catch a funny movie? comedy club?
      Andre Neves
      • 3 Years Ago
      It's quality/craftsmanship & safety features can be compared to what China is rolling off their assembly lines. What's everyone surprised about?
        Andre Neves
        • 3 Years Ago
        @Andre Neves
        Oh, looks like the politically correct crowd is out tonight!
      howam00
      • 3 Years Ago
      That is one way to be at the top of the CAFE scale!
      OfDukes
      • 3 Years Ago
      I don't get it, why are people surprised to see a Hyundai that is only a mere illusion of being a real car. Aren't they all? I fail to see the difference of the vehicle in the video, and the current Sonata they are selling in the states...
        nikescar
        • 3 Years Ago
        @OfDukes
        I love my Sonata. After a year of ownership I know I made the right decision. It beats everything in it's class.
          OfDukes
          • 3 Years Ago
          @nikescar
          if only it didn't resemble every other vehicle in its class.
          OfDukes
          • 3 Years Ago
          @nikescar
          Yes, I am actually blind.
          nikescar
          • 3 Years Ago
          @nikescar
          I guess OfDukes just has a problem with the segment then. Unfortunately not everyone can fit a '85 Camaro into their lives like him.
          Ryan Cooles
          • 3 Years Ago
          @nikescar
          um I have no idea what Ducks is looking at but the lines and flowy feel on the new sonata and elantra look absolutely like nothing else on the market. Unless your blind that is.
      cashsixeight
      • 3 Years Ago
      Looks more like silver fabric than silver vinyl, to me.
        cashsixeight
        • 3 Years Ago
        @cashsixeight
        Not sure why I'm getting downvoted. It's clearly shiny fabric. Go to a club sometimes, some skanks will be wearing it.
      EJD1984
      • 3 Years Ago
      Perfect for an updated 21st century Flintstones movie. :-)
    • Load More Comments