General Motors is looking to deck the Renaissance Center in more LED lighting, according to a report from The Detroit Free Press. The manufacturer has already installed one ring of the colored lights at the top of its tower and has petitioned the City of Detroit to allow the building to be fitted with vertical LED strips along the exterior elevator of the main tower. GM also wants the city to relax its signage regulations to allow it to scroll messages across the sign at the top of the center tower.

GM says that the changes will remain very professional and won't make the RenCen look like a casino, as some locals have fretted. Part of that fear is based in the fact that the LED decorations are far brighter than traditional signage illumination, which makes the additions stand out against the Detroit skyline. But that may change soon. The owners of neighboring structures are currently looking into LEDs for their own use. So far, Detroit hasn't implied whether or not the city will agree to the GM requests.


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    • 1 Second Ago
  • 34 Comments
      DrEvil
      • 3 Years Ago
      Here is the thing, GM, Ford, & Chrysler is the lifeblood of Detroit. I don't care what your profession is, you are somehow tapping into the money streams that these three companies create. If either of them wanted to hang a GIANT neon or LED schlong on their building, they get to hang it.
      Kimithechamp
      • 3 Years Ago
      Is it Friday?
      • 3 Years Ago
      [blocked]
        cashsixeight
        • 3 Years Ago
        Why? Because he is right? They should not be wasting money on signs when they still owe billions.
        Basil Exposition
        • 3 Years Ago
        Cram it Laser.
        cashsixeight
        • 3 Years Ago
        How is stating the fact tha tmost of you want to forgive their debts trolling?! This is ridiculous.
        azeidy
        • 3 Years Ago
        there trying to make the city of detroit more appealing and there also using it for advertising which brings more money in... why don't you look into why there doing it for before you post outrageous comments
        stickshiftn6901
        • 3 Years Ago
        Laser nobody wants to read your senseless garbage, you are a complete moron that even some of your fellow toyota traitors would agree with
      sp33dklz
      • 3 Years Ago
      I'm extremely amused that Detroit is so concerned about the look of this building... skyline and all. We all know Detroit is such a beautiful and serene place to be. Flashing lights, blasphemy! They need to get over it. It's akin to putting casino lights in a trash heap. No one's going to care at the end of the day.
        theweegeean
        • 3 Years Ago
        @sp33dklz
        No kidding. I just got back to New Mexico on an architectural study of Detroit (seriously). We had heard it was bad, but I was shocked at how many Detroit skyscrapers are completely boarded up. We're not talking little four-story buildings or townhouses, we're talking forty, fifty story skyscrapers boarded up, or with windows covered in graffiti. I don't even know how the graffiti artists actually get high enough to do that, but there was one building I saw that had hearts painted in every window. And that wasn't part of the Heidelberg Project either, just the work of some random hobos or something. One of the guys in our group said of downtown Detroit that it looked like a bioterror outbreak occurred and the remaining survivors were desperately trying to repopulate the empty city. There are only three buildings in all downtown (or near downtown) that are in really good condition. One is Greektown Casino. The others are Detroit YMCA and RenCen. If they wanna call more attention to themselves, good for them.
          • 3 Years Ago
          @theweegeean
          [blocked]
          theweegeean
          • 3 Years Ago
          @theweegeean
          Rightfoot, Where did I ever say in my entire post that ALL of Detroit is in shambles? I explicitly said downtown and parts of downtown were, on the basis that many of its largest buildings are abandoned and crumbling. There are bright spots in downtown, and the suburbs and some other parts of the city are quite attractive as well. I'm glad to hear Downtown is in resurgence. That said, if it really is, it's still got a long way to go. Also, you can make your assumption about my state all you want, we do have a drug problem. You can also stay home and far, far away from us if you want, because that's exactly what I intend to do with your city after seeing Detroit.
          • 3 Years Ago
          @theweegeean
          [blocked]
      kevsflanagan
      • 3 Years Ago
      I know I may get down voted but as long as the company they are buying the LED's from is a American company I'm all for it. That is all. :)
      protovici
      • 3 Years Ago
      Here is a symbol of Capitalism gone wrong, as in, Government over stepping its boundries and senior managers (Gall GM executives) in place that should not be in positions to make executive decisions. Taking tax money because you can run a business correctly, come on, get your mind right!!!
        protovici
        • 3 Years Ago
        @protovici
        Oh no!! We have libs attacking again!! Always better to be on offense then defense!
      teamplayers99
      • 3 Years Ago
      Damn you Audi R8, look what you started
      aautoxr
      • 3 Years Ago
      must be a slow news day in the D - who cares - LEDs wont make castle grayskull any better
      Andre Neves
      • 3 Years Ago
      More LEDs? Maybe they should get in touch with their business partners over in China. I heard you can get LEDs & electronics from over there for dirt-cheap. They might as well while they're sleeping in bed with them.
      jinushaun
      • 3 Years Ago
      So basically they (and their neighbors) want New York's Times Square in Detroit?
        DrEvil
        • 3 Years Ago
        @jinushaun
        Guess what, follow the money trail, I am willing to bet the very houses that these whining bastards live in today, was built with money that either GM, Ford or Chrysler made.
      whofan
      • 3 Years Ago
      Wasting money is something you can`t afford GM! Keep investing in product. The Ren Center has stood many years without these lights. Its still the pearl of Detroit with out these lights.
      • 3 Years Ago
      [blocked]
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