• Video
  • Sep 27th 2011 at 11:30AM
  • 58
Italian automaker Ferrari is finally setting the record straight on its famous prancing pony logo. The company recently released a video that chronicles the logo's evolution throughout history, beginning with a WWI flying ace that had the logo on his plane all the way through its inception as a hallmark of the Ferrari brand.

But, as Autoblog points out, the video neglects to mention how Ferrari and German automaker Porsche came to have such similar logos. Some say that the Italian fighter pilot actually lifted the logo from his home town of Stuttgart -- the same city where Porsche is based.

Regardless, Ferrari's short video offers some intriguing insight into how a logo known around the world came to be.


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    • 1 Second Ago
  • 58 Comments
      • 3 Years Ago
      Back in '77 I bought a used Fiat 124 Spider. It was a thrilling little car to drive and the more I drove it the more I came to respect it. Imagine my surprise to find that Enzo Ferrari drove one to and from work every day! This was in the '70's so I have no idea what his current mount is, but I was indeed impressed to know that my little 124 was "Enzo approved". With its 4-cylinder dual overhead cam hemi producing 180 bhp and a 1600 pound curb weight, it would literally fly around curves! I also found out that at that time the only car in the world that could out-corner it was a Porsche. I left a Corvette in a curve once at 90 mph. The last I saw of it was a cloud of fiberglass dust as it ground down its right side on a guard rail.
        ttoozz
        • 3 Years Ago
        I read somewhere that the FIAT 124 was Remy Julienne's overall favorite car to drive.
        john
        • 3 Years Ago
        A good friend of my fathers used to race Fiats in the 50s-60s on the road courses and did quite well with them, now they are just a piece of crap.
      Perry Allotta
      • 3 Years Ago
      Lets not forget Ferruccio Lamborghini that challenged Enzo Ferrari with his first Trasmission in a Lamborghini Miura. Was Lamborghini that made a trrasmission better that that Enzo Ferrari made and after that Enzo followed Ferruccio model of trasmission.. Lamborghini was maker of Farm tractors and now is IN The Same level of Ferrari. Lamborghini purchased a Ferrari many years ago and did not like the trasmission...so he made some kind of trasformation in his Ferrari and made Enzo Ferrari RED of envy. Now Lamborghini is a PURE DIAMOND made in Santa Agata Bolognese, a small town close to Maranello the Scuderia Ferrari. Lamborghini, from maker of farm tractors, is maybe the greatest car maker.
      mossypond
      • 3 Years Ago
      Don't know how to tell you this, AOL, but the picture is a WWI pilot and plane - NOT WWII. It's no wonder the author of the article left his/her name off - they didn't want to be embarassed with their ignorance of history.
        • 3 Years Ago
        @mossypond
        the artical does say WWI, who's ignorant now?
      Kimberly Shugars
      • 3 Years Ago
      Nah, Your all wrong, Mr Ferrari used the rearing horse logo as a tribute to the best and most knowledgable Thoroughbred breeder of his time, maybe all time. The great Frederico Tesio.
      • 3 Years Ago
      My God, with all the problems and unfairness in the world......"Who gives a warm one about Ferrari....?"
        Tom
        • 3 Years Ago
        You have a choice...you can either find adversity in all of life, or you can find happiness...it's totally your decision...
      • 3 Years Ago
      Interesting! But the caption has a typo--WWI, not WWII flying ace.
      magus47
      • 3 Years Ago
      All these cars Ferrari, Porsche,Corvette, Aston Martin, etc. remind me of a Playboy Playmate. Probably be a LOT of fun for a week or two and then the high maintenance and impracticality would catch up and it would be a real drag. You always hear the car pundits giving them high praise, but none of the own one. I would love to own a Ferrari. Drive it from end to end down the PA turnpike, then sell it, payoff my house, buy two real cars , take a trip round the world and still have money left over. Just an overpowered, overpriced, toy for someone with more money than brains. Sorry fellahs no matter how much power is under the hood, ya penis ain't gonna get bigger.
        tigerrace1
        • 3 Years Ago
        @magus47
        Keep telling yourself that, but the truth is that Ferrari is and always will be legendary to those who know its history, the people involved and can appreciate the mechanical beauty of the cars. I'm a woman and I have loved these cars since I was 14 yrs old. Yes, there are a lot of posers who own Ferraris, but the same can be said about Fords, Chevys, BMWs and any other vehicle you can think of.
        Keith
        • 3 Years Ago
        @magus47
        As a Porsche owner for several years, I can assure you that they are not only low-maintenance but extremely reliable and practical as well. And lots of FUN too!
        pucpaul
        • 3 Years Ago
        @magus47
        Usually the folks that buy these fantastic toys can afford to have them taken care of as needed. And when they get tired of them and find a new toy, they don't leave with half their stuff!
        jvlaughlin
        • 3 Years Ago
        @magus47
        If you have the money, why not enjoy yourself? Ferraris have and always will be the classiest car you can get. I would love to have a Ferrari and KEEP it. They are fun to drive and great to look at. They bring a smile to anyone's face who sees one. So what if they are impractical? I don't think people who are sitting on stacks of money care about gas mileage. They are not brainless, they just want to have a good time. You don't see people like Bill Gates driving around in a Ford Fiesta do you? Having a good taste in cars makes you a man, so clearly you have no penis because you do not understand that.
      GOD ALMIGHTY
      • 3 Years Ago
      Praise Be To GOD
      roadeo
      • 3 Years Ago
      Ive always been a fan of Farraris, the best one they ever made was the F50.
      1040advocate
      • 3 Years Ago
      Learn something new eveyday...If I had money..I'ed surely own a Ferrari, and a few other super cars as well
      otiswild
      • 3 Years Ago
      Ducati wuz robbed!!
      beachluuvr
      • 3 Years Ago
      Good to know, for the next time you buy a ferrari.
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