Some automakers' logos are fairly straightforward, while some have a bit of a story to them. But few are as legendary as the Prancing Horse that has become synonymous with Ferrari.

So where did the logo come from? Ferrari's set out to put the record straight with this brief journey through the history of the company's icon, from the Italian WWI flying ace that had it on the side of his biplane through its adaptation as the logo of Scuderia Ferrari and the automaker that grew out of it.

The part Ferrari doesn't tell you, of course, is how the company and arch-rival Porsche came to adopt such similar logos. Legend has it that the aforementioned Italian pilot adopted the logo from a vanquished German foe, who displayed the Prancing Horse logo of his home town of Stuttgart – the same city where Porsche is based.

The rest, as they say, is history, and you can see it for yourself in the brief video clip after the jump.


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    • 1 Second Ago
  • 13 Comments
      jbm0866
      • 3 Years Ago
      Interesting that an Alfa Romeo was the first to wear the prancing horse...never knew that.
      Minh Nguyen
      • 3 Years Ago
      "ALL THE CARS THE COMPANY PRODUCES" is a false statement. It is not on the Dino
        The Angry Intern
        • 3 Years Ago
        @Minh Nguyen
        That's because the Dino was never marketed or sold as being a Ferrari, it was intended to be a new brand name for mid-range cars produced by Ferrari.
      stanluca
      • 3 Years Ago
      I thought they just took the Mustang horse and modified it :)
      dmason386
      • 3 Years Ago
      This sentence appears in AOL news and is attributed to Autoblog. "The part Ferrari doesn't tell you, of course, is how the company and arch-rival Porsche came to adopt such similar logos. Legend has it that the aforementioned Italian pilot adopted the logo from a vanquished German foe, who displayed the Prancing Horse logo of his home town of Stuttgart – the same city where Porsche is based" Francesco Baracca was born in Lugo di Romagna, Italy, not Stuttgart, Germany. I live in Stuttgart. The coat of arms of Stuttgart has long had the same prancing horse, well before Mr. Baracca was born. Porsche simply incorporated the coat of arms into it's own logo because it started in Stuttgart. This is similar to the logo of Alfa Romeo which incorporated the coat of arms of Milan, it's home town into its own logo. Good catch by Minh Nguyen! The Dino has no prancing horse on the car.
      IBx27
      • 3 Years Ago
      Does it tell you the part when they stopped selling cars with real transmissions, and started building station wagons?
        Redline
        • 3 Years Ago
        @IBx27
        It's a shame that you can't buy a Ferrari with a manual gearbox anymore, BUT the current transmissions are all F1 based so that is OK. As for the styling of the the FF, look at the 250 GT Drogo. It's not something they just made up, there is some heritage attached to it.. At least they are not building SUV or Sedans, which is not in the spirit of Ferrari at all and WOULD be a total sell out(looking at you Porsche).
        Kris
        • 3 Years Ago
        @IBx27
        If you were a little bit smarter you would know that both DCT and FF are clients wishes. If you had company who would've you listen - some idiot who calls himself a fan but knows nothing about the real world and wouldn't buy your product 'cause he can't afford it, or the real client who comes to you with his money and wishes?
        Krishan Mistry
        • 3 Years Ago
        @IBx27
        Their DCTs and auto manuals before have been the absolute fastest shifting transmissions ever put in a sports car. Doesnt replace a manual for feel, but 100000x better than competitor auto trans. If Ferrari customers didn't ignore the manual while it was available, they would still be making manuals, but their flappy paddles were just too enticing to 99% of the owners. And please, if I was offered a Ferrari with 599 GTB performance with Volvo practicality and a never seen before temporary AWD, I would be honored. I thought people here liked wagons, tho this is a shooting break?
      • 3 Years Ago
      [blocked]
      oatstrawtea
      • 3 Years Ago
      what does it matter, everybody knows Lamborghini's are Top Dog anyway...
      • 3 Years Ago
      [blocked]
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