Bob Lutz
is apparently planning to keep busy in his retirement. In addition to snapping up an advisory role with General Motors, the former automotive executive has just announced that he is joining up with VIA Motors, an electric vehicle manufacturer responsible for converting full-size GM products into extended-range hybrids.

At this point, it's unclear exactly what kind of role Lutz will play in the company or what his duties will be. For that matter, Lutz didn't say whether his new position with VIA Motors will conflict with his advisory role with GM.

Lutz says that of all of the feats he accomplished during his illustrious career across multiple manufacturers, helping usher the Chevrolet Volt to market is his proudest achievement, making the new position at VIA Motors a convenient fit.


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  • 17 Comments
      jamiescale
      • 3 Years Ago
      You know whats weird about this? Bob's a genius car guy and certainly someone us enthusiasts want at the head of a car company...but...he's just one guy. The fact that this one guy is in such high demand by all these auto makers makes me wonder, "Aren't there any other 'car guys' in the out there like Bob???" Is the industry so void of enthusiasts that make creative/ballsy decisions and bring cool cars to market that Bob (at 80-something) is the only guy everyone wants?
      ryanandrewmartin
      • 3 Years Ago
      My admiration for this man grows just a little bit more with every article I read about him. I think that was my admiration growing... yeah. Definitely my uh, admiration.
      rc_car_nut
      • 3 Years Ago
      Omg when this guy go away....
        Elmo
        • 3 Years Ago
        @rc_car_nut
        Why would you want him to go away? Please explain...
          A. W. Lawson
          • 3 Years Ago
          @Elmo
          I think Webster defines him as an @$$Hole...
          Elmo
          • 3 Years Ago
          @Elmo
          He was an a**hole because he ran a company in an unorthodox way. He ran GM with authority and was behind some of GM's currently successful vehicles.
        dklkse1
        • 3 Years Ago
        @rc_car_nut
        Someone who labels him/herself a "car nut" wants people like Lutz to go away? What kinds of cars are you nuts about, exactly? Previous-gen Malibus and Camrys?
          Elmo
          • 3 Years Ago
          @dklkse1
          Read the rest of his name... RC car nut. He doesn't know much about real cars obviously.
      rc_car_nut
      • 3 Years Ago
      OMG when will this guy go away....
      ken
      • 3 Years Ago
      I like Bob Lutz, but isn't he a V8 power car nut type of guy?
        Elmo
        • 3 Years Ago
        @ken
        Maximum Bob was behind GM's most recent successful cars like the current Malibu and pushed the Volt from concept to production. There's also some suspicions that he was an advisor in the development of the Cobalt SS Turbo, which turned out to be GM's most successful high performance sport compact.
      Randy
      • 3 Years Ago
      Isn't thatLeslie Nielsen from Airplane?
      Dark Gnat
      • 3 Years Ago
      He's the Burt Reynolds of the car industry.
      Tuga
      • 3 Years Ago
      I'm pretty sure he is suposed to do something or other at Lotus too... Whatever the hell that might be. So, kinda the same as in this company and GM. Getting paid for being Bob Lutz?
        karlInSanDiego
        • 3 Years Ago
        @Tuga
        Yeah Dany at Lotus tagged Maximum Bob last year this time, along with Gordon Murray recently. And Swiss Beats.....wtf??? http://youtu.be/Ngk9jmzFIY8 Hiring Bob is like hiring Ron Jeremy. He can't bring a lot of useful EV info to the party, but he knows everybody, so he can make things happen for a small company. But come on... Bob Lutz was the guy who almost killed the Electric Car - again... You can do better.
          Elmo
          • 3 Years Ago
          @karlInSanDiego
          Almost killed the electric car? He was the one who pushed the Volt just so it can be green lighted for production.
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