Top Gear showed us just how sturdy the Toyota Hilux pickup truck can be. The plucky Brit trio put one poor truck through a series of increasingly harder challenges until they finally strapped it to the roof of a building destined to be demolished. After pulling it off the pile of rubble that used to be an apartment building, the Hilux was eventually started up, and later driven into the Top Gear studio. Needless to say, this is one tough truck we're talking about here.

Toyota knows its latest Hilux is tough, too, and the automaker has decided to play up this angle for a new series of commercial spots running in Australia, New Zealand and South Africa. Seeking to show just how unbreakable and manly its pickup is, the machine is put through its paces over hill and dale, from the desert to the top of snow-capped mountains... and it meets some strange blokes along the way.

It's also so manly that it even makes dainty women into something barely removed from... well, her husband. Click past the jump to see for yourself.







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  • 84 Comments
      Kris
      • 3 Years Ago
      This ads crack me up every single time when I watch them! Hilarious!
      dal
      • 3 Years Ago
      had a 1980 ford courier/ mazda b2000. baddest thing to come out of Tokyo since godzillia! Manual four speed transmission she would haul in more than one way. Met her make after 525.000 miles of real hard ( drive it like you stole it!) style driving. Blew a head gasket, but after she cooled down I drained the engine block and radiator then filled both up with 40 w motor oil and drove her home 15 miles left her idoling at the gate while I opened it then drove her to my work shop. I have many fond dreams of that old truck none since have come close.
      WillieD
      • 3 Years Ago
      Very funny commercials...and I can tell you right now that they would never run that last one in the U.S.
        Toold Forthis
        • 3 Years Ago
        @WillieD
        No in the US truck commercials you get a windbag telling you in a digitally enhanced booming voice that what you really need is a fat cow on wheels
      kmanning83
      • 3 Years Ago
      I love how the guy in the first spot looks surprised to suddenly see a hugh cliff next to his property.
      • 3 Years Ago
      [blocked]
      njwallick
      • 3 Years Ago
      Hilux diesel stateside please, Cash on hand for f#@%& sake.
      BrakeBrakes.com
      • 3 Years Ago
      Have traveled back and forth to NZ many times (wife is a Kiwi), we get to see a fair number of commercials produced there. I gotta say, the ad creative in NZ (and often Australia) is some of the funniest out there. Toyota has a big history of good ones and Air NZ has some great ones as well, here's a couple http://youtu.be/-1gNMYSFGhE and http://youtu.be/7-Mq9HAE62Y
      rothhammer1
      • 3 Years Ago
      Ever tried to kill a 1940's Willys Jeep?
        AshburnStadium
        • 3 Years Ago
        @rothhammer1
        Ever try to kill a '90s Jeep? I have a '92 Cherokee (the regular one, not a Grand Cherokee, which debuted for '93) that has nearly 309,000 miles on it. The 4.0-liter inline six is nearly indestructable.
      jarheadj
      • 3 Years Ago
      We had a fleet of Hilux trucks for use while I was deployed to Afghanistan. Those were amazing trucks!!! I loved driving them. I'm a die hard Ford truck guy however if Toyota ever released the Hilux to the States, I'd definitely have to reconsider. In looks, durability, and sheer awesomeness, Toyota is shortchanging the U.S. market by only offering the Tundra and Tacoma here.
      RCheung28
      • 3 Years Ago
      Haters have to stop the down voting, I mean Toyota's aren't bad at all. Plus these commercials are pretty awesome.
        • 3 Years Ago
        @RCheung28
        [blocked]
        wrxfrk16
        • 3 Years Ago
        @RCheung28
        Toyota Hilux's, old Celica's, Supra's, and very old Corolla's weren't bad at all. Most of the rest are incredibly dull, extremely uninspiring aesthetically, and generally succeed only because a vast number of people are content with mediocrity.
      Hazdaz
      • 3 Years Ago
      Very funny commercials. This shows what it takes to sell a pickup around the world. The bloated land-barges that Detroit has been selling in North America would get laughed at in almost another part of the globe. While Detroit loves to pretend that they are the pickup capital of the world, its Toyota (and to a less extend Mitsu and Nissan) that well their small/mid-sized pickups EVERYWHERE not just to suburbanite cowboys and the occasional contractor.
        Lunyfringe
        • 3 Years Ago
        @Hazdaz
        My guess is, you've never used a truck as a truck... putting aside the posers, no Toyota would survive what I put my Diesel 1 ton through... hauled 4000+ pounds of hay on it last night (no trailer), and that's not even close to what it's capable of. I'm not a contractor, but I won't consider anything rated less than 8800# GVWR
      My Name
      • 3 Years Ago
      Unintended acceleration.
        David
        • 3 Years Ago
        @My Name
        I remember when people actually put in some effort when making unintended accerlation jokes.
          Elmo
          • 3 Years Ago
          @David
          You mean before AB changed the commenting system so more trolls could comment?
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