Kia has announced that the 2012 Rio 5-door will carry a price tag of just $13,600, excluding a $750 destination fee. For that slim slice of change, buyers can enjoy a vehicle with an automatic start/stop system designed to conserve fuel when the hatch would otherwise be idling. Kia says that this is the first application of the technology outside of the hybrid and luxury segments in the States. Combined with the company's 1.6-liter direct-injection four-cylinder engine, the 2012 Rio 5-Door is good for 138 horsepower and up to an EPA rated 31 miles per gallon city and 40 mpg highway.

If the bare-bones Rio 5-Door LX isn't quite your speed, there are two additional trims to choose from, including the topped-out SX guise. With 17-inch alloy wheels, LED-trimmed head and taillights and the company's UVO voice-activated entertainment system, the Rio 5-Door SX is loaded with an impressive level of gear. Hit the jump for the press blast.
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2012 Kia Rio 5-Door Priced Under $14,000

-- Rio offers valuable combination of class-leading 138 horsepower(1) and fuel economy of 40 miles per gallon(2)
-- Models feature Gasoline Direct Injection (GDI) and fuel-saving Idle Stop and Go (ISG) technology - a first for the segment

Kia Motors America, Inc. (KMA) today announced pricing for the all-new and completely redesigned 2012 Rio 5-door subcompact hatchback beginning at an impressive $13,600(3) MSRP, while the Rio 5-door A/T starts at $14,700(4) – both lower than the previous generation. The top-of-the-line, sporty SX trim starts under $18,000(4) and offers a plethora of consumer-friendly and upscale features, including stunning 17-inch alloy wheels and class-exclusive LED headlamp and tail light accents, a sport-tuned suspension with larger front brakes, projection headlamps, twin chrome exhaust tips, fog lamps, as well as standard UVO powered by Microsoft®(5) voice-activated infotainment system (expected to be available this fall) with a 4.3-inch color touch screen and rear camera display(6).

With an emphasis on being eco-friendly as well as staying on top of cutting-edge technology, the all-new Rio is the first vehicle to offer ISG technology outside of the hybrid and luxury segments, which helps to improve fuel economy by turning the engine off when the vehicle is not in motion – such as at a stop light or in traffic – and automatically restarting when the driver releases the brake pedal (expected to be available at the beginning of 2012). Also, at the end of its lifespan, 85 percent of the Rio's materials are recyclable, including seat foam material that utilizes 100-percent biodegradable and non-toxic castor oil, which benefits the environment in several ways, including reduced use of petroleum-based products.

Unveiled earlier this year at the 2011 New York International Auto Show, the 2012 Rio 5-door offers critically acclaimed exterior and interior styling along with class-leading horsepower and fuel economy. Equipped with a 1.6-liter GDI four-cylinder engine with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic, the 2012 Rio is one of only two vehicles in the segment to offer a GDI engine, providing an inviting combination of power and fuel efficiency and achieving class-leading 138 horsepower(7) while maintaining a class-leading fuel economy rating of 30/40 miles per gallon (mpg) (city/highway)(8). With the ISG technology the 2012 Rio will offer consumers an impressive and fuel-sipping 31/40 mpg.

Available in three trims – LX, EX and SX – the 2012 Rio 5-door's exterior design has been completely revamped, offering the same tabbed grille that has become so familiar to the Kia lineup, but slightly slimmed down to connect to the dynamic headlamp design to provide a new twist on the look that includes a bigger air intake to exude a youthful persona. The 2012 Rio also comes better equipped than the previous generation, offering standard air conditioning, electric power steering, an AM/FM/CD/MP3 audio system with USB and auxiliary ports, SiriusXM™ satellite radio with three months complimentary service(9), and a slew of standard safety features, including Electronic Stability Control (ESC), a four-wheel Anti-lock Brake System (ABS), Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM).

Design-Led Transformation and Product Line

Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically acclaimed Optima midsize sedan(10) to its production line in September. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

(1) Class-leading horsepower claims based on comparisons to 2011 and available 2012 competitors as of September 2011.

(2) Class-leading fuel economy claims for highway based on comparisons to 2011 and available 2012 competitors as of September 2011. EPA fuel economy estimates 30 mpg/city and 40 mpg/hwy for 2012 Rio 5-door. Actual mileage may vary.

(3) Starting price is manufacturer's suggested retail price (MSRP) for lowest trim level. MSRP excludes $750 destination and handling fee, title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.

(4) MSRP excludes $750 destination and handling fee, title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.

(5) Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.

(6) The rear-view backup camera is not a substitute for proper and safe backing-up procedures. Always drive safely and use caution when backing up.

(7) Class-leading horsepower claims based on comparisons to 2011 and available 2012 competitors as of September 2011.

(8) Class-leading fuel economy claims for highway based on comparisons to 2011 and available 2012 competitors as of September 2011. EPA fuel economy estimates 30 mpg/city and 40 mpg/hwy for 2012 Rio 5-door. Actual mileage may vary.

(9) Sirius services require subscriptions, sold separately after 3-month trial included with vehicle purchase/lease. Subscriptions governed by SiriusXM Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.

(10) Optima Hybrid will not be built at KMMG.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 745 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle lineup is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.


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    • 1 Second Ago
  • 49 Comments
      askroon
      • 3 Years Ago
      It is so annoying to me that they won't make the fully loaded models with the manual transmission!!! That goes for pretty much all manufacturers this side of Porsche.. why do you make a so-called sporty model if you only offer it in auto!!!
      anonymous guy
      • 3 Years Ago
      Not too shabby!
      hawaiian_I
      • 3 Years Ago
      So, the question is do you want a Sonic, Fiesta, 2 or a Rio? The comparison test is on it's way, I hope.
      Oceanblue78
      • 3 Years Ago
      Lets see how many recalls this one gets. How many does the sonasty have now, 3?
        Droo2u
        • 3 Years Ago
        @Oceanblue78
        I've had an Accent SE since 2007 with 87K trouble free miles. Who cares if there are 3 recalls, Honda, Ford, Toyota have had FAR more...This will be my next car in SE guise.
          Anthony Thomas
          • 3 Years Ago
          @Droo2u
          Its the same when people would make sweeping statements about the Dodge Neon. Considering how some of those cars have been beat on in competition, many of them are still around and its cheap reliable car if you avoid the automatic trans model which is no fun to drive anyway. The Fiesta is a nice car, but down on power. The Kia and Sonic solve the power problem. Its likely the Fiesta will get a low power 1.6L Eco-Boost engine in the next 2-5 years. More people would buy these things if they had to pay what they pay in Europe for fuel. My would-be GF in Germany pays 80E to fill her Seat Leon 1.4L = $109
        Elmo
        • 3 Years Ago
        @Oceanblue78
        Oceanblue, your comments are becoming tired and boring. All of them are the same. I was actually surprised not to see you posting on the Hyundai Genesis supercharged article saying more negative things.
      • 3 Years Ago
      [blocked]
        Anthony Thomas
        • 3 Years Ago
        How is this a rebadging???? Some people's opinion stink, stink, stink. Not based in any sort of fact and doesn't look like the Reno either since I've seen the car up close and seen the 5 door Rio up close as well.
        A B
        • 3 Years Ago
        ummmm. How is the classic egg-shaped hatch a rebadge of the suzuki reno? So the Suzuki Reno was an older Honda Civic CX? This car will be pretty decent if they give it a proper sport package with suspension bits. The engine, should make it interesting, but the compression it's running is ridiculous for the small amount of power it's putting out. 138 for 11-something:1 compression in a 1.6 liter? Honda was getting closer to 200 back in the 1990's and emissions couldn't be cutting it back that much. Hyundai would have been better off with 9:1 or 10:1 compression and either boring out the engine and/or tuning the valve timing system for economy than to put that much compression into an engine.
      bchreng
      • 3 Years Ago
      Kia and Hyundai are doing what Toyocan't and Hondon't.
        • 3 Years Ago
        @bchreng
        [blocked]
      Noz
      • 3 Years Ago
      I don't think I've ever seen a car with as much orange peel paint as this one....it's even on the roof....and it's too bad they don't offer a manual transmission in this trim....goes to show how boring drivers are here.
        DashRipRock
        • 3 Years Ago
        @Noz
        Affirmative on that orange peel. I had a 2005 Tucson with the same problem. But then again, my Accord has it also. I suspect the automated paint process came with the sacrifice of hand sanding unfortunately. They should spend the extra few bucks for the quality finish. As for the transmission, I would prefer a six speed dual clutch with paddle shifters. About the only other thing lacking, or at least not mentioned, is traction control.
      Edward Ellsworth
      • 3 Years Ago
      At the Versa's launch, Nissan kept harping on how their customers didn't care about the bland looks, saying all that mattered to them was price. Now Kia proves you can have style AND low prices by setting the starting price for the Rio lower than the previous generation, according to the article above. The Versa's cheapo stripper edition may lure people in the door, but when you equip the Versa and Rio comparably, the Rio really shines for the price.
        ahjotah
        • 3 Years Ago
        @Edward Ellsworth
        Agreed, the new Versa looks very low rent compared to this car or even a Fiesta. I actually prefer the styling of the 2011 or older Versa Hatchback over the new one, particular the interior. Bland but doesn't look as cheap. Plus the Kia offers lots of nice features not even available on the Versa + better MPG.
        Anthony Thomas
        • 3 Years Ago
        @Edward Ellsworth
        @Ed I agree even the new Versa is basic transportation at best and even modified its not much to look at. @Askroon, this is a disappointment but the top version of the Sonic does have Manual Trans and Turbo Power.
      Critter
      • 3 Years Ago
      Another victim of the "coupe like" swooped back windows and slitty rear visibility in the name of style. Backing into kids running behind you that you can't see, IS NEVER STYLISH
        Anthony Thomas
        • 3 Years Ago
        @Critter
        Why would you be backing into children? Just how often does that happen and nobody said that with high ride height SUV's and Mini Vans. Accidents happen which is why they call them accidents... Some cars have rear view cameras and radar sensors, maybe it should be made standard? But then you would complain about some nanny solution right?
      DashRipRock
      • 3 Years Ago
      Why did they have to put that seam across the front of the hood? They could have had a clean look, just like the Elantra by extending the hood to the grill opening and eliminating that bit of extra plastic. Same goes for the Optima and I believe the upcoming tweaked Genesis coupe. If I want a vehicle riddled with unsightly seams, I'll go buy a Toyota.
      Ernie Mccracken
      • 3 Years Ago
      Are they leaving out air conditioning on the base model again? I can't believe car companies still consider doing that, regardless of the cost. It's 2011, not 1911.
        miles
        • 3 Years Ago
        @Ernie Mccracken
        Yeah, my family in Alaska love paying $1k for AC they never use.
        th0mb0ne
        • 3 Years Ago
        @Ernie Mccracken
        Some people don't need it. I wish you could still decide whether you need a lot of things....power windows, locks etc. Personally I like my cars as bare-bones as possible, so there are less things to break, and I can focus my money on the stuff that makes it go.
        ShadowVlican
        • 3 Years Ago
        @Ernie Mccracken
        glad you say car companies and not just hyundai
      Devin Christiansen
      • 3 Years Ago
      That interior is actually quite nice.
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