An overwhelming majority of drivers, if they actually owned a plug-in, are pretty sure they will charge their electric vehicles at home, according to a Chartwell study.

Chartwell's survey of 1,500 North American consumers – not necessarily owners of electric vehicles – reveals that 89 percent would be "likely" or "extremely likely" to charge their plug-ins at home, with a full 81 percent choosing the "extremely likely" category. No surprise there.

Stacey Bailey, senior research analyst with Chartwell, stated:
You have the vast majority of consumers believing their home will be the primary charging site, and most of those respondents say they will plug in during off-peak, overnight hours, which would be preferable for most utilities.
A similar study, this one conducted by UK-based charging specialist Pod Point, reveals that in terms of non-residential charging, the IKEA store in London was the single most popular place for charging electric vehicles within the entire Source London network of 400-plus public-use chargers. The statistics show that, during the month of August, drivers hooked up to the Source London network for 157 hours, with a single IKEA store in Wembley responsible for 18 hours of the network's total charge time. This, too, seems predictable since shoppers typically spend a considerable amount of time within the vast IKEA stores.
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Retail Customer Car Park Ranks Most Popular Location to Charge Electric Car

Statistics released by nationwide electric vehicle charging specialist POD Point have revealed that the IKEA store in Wembley, North London, was the most popular place for charging an electric car in the whole of the Source London Network during August.

Drivers took advantage of over 157 hours of charging time across 32 POD Points in Source London network during August, but it was IKEA in Wembley, which topped the usage charts, with over 18 hours of charging.

Surprisingly, only 4% of Source London's charge points are located in retail car parks like IKEA, but with the introduction of a faster charge point by POD Point at last week's Low Carbon Vehicle show, the company's CEO Erik Fairbairn believes that retailers across the country could extend the time their customers stay in store by offering electric vehicle charging facilities.

POD Point CEO Erik Fairbairn comments, "We are seeing increasing numbers of retailers explore the benefits of installing EV charge points in their car parks because it encourages customers to spend longer in store, which in turn will help increase their spend. Many will be aware of the debate raised by Top Gear recently with regards to the length of time it takes to charge an electric vehicle. Whilst our new twin charge points are able to provide a full charge in 3 hours, what we have found is that most drivers simply 'graze' when it comes to public charging, topping up with some charge whilst they shop. Our new charge points can provide 30 miles of additional driving in just an hour, making it the perfect solution for retailers who want to entice customers to stay in store for longer."

EV drivers will prefer to charge their vehicles at home, reveals a new Chartwell survey

ATLANTA – Sept. 21, 2011 – Utilities will need to ensure their distribution systems are ready for electric vehicles (EVs) because an overwhelming number of drivers envision they will charge their EVs at home, new Chartwell research shows.

Coinciding with the launch of its EV Customer Strategy Research Council and forthcoming EV conference, Chartwell has conducted a study that reveals 89 of that group would fall into the extremely-likely category. This was a far greater percentage than consumers who foresee external charging stations as the primary means for fuel.

"We've uncovered some interesting findings," said Stacey Bailey, a Sr. Research Analyst with Chartwell. "You have the vast majority of consumers believing their home will be the primary charging site, and most of those respondents say they will plug in during off-peak, overnight hours, which would be preferable for most utilities.

"Still, we did find a notable percentage of consumers who say they will plug-in during on-peak times, which could potentially stress the distribution system."

The number of EVs on the road also remains to be seen, and this, for many utilities, is the bigger issue. As part of its EV study Chartwell is also interviewing utilities, who see consumer acceptance and getting information on EV purchases and adoption in their service territories as a bigger issue than any potential stress on the grid.

Chartwell's EV Council, a group of utilities facilitated by Chartwell, will cover customer customer-oriented programs and messaging around EVs and consumer opinions and behaviors. The Council, which includes charter members DTE Energy, FPL and PacifiCorp, will also interact and share practices in an exclusive setting.

The Chartwell Electric Vehicle Programs Summit, set for Nov. 15-16 in San Diego, also highlights these and other integration issues.


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    • 1 Second Ago
  • 13 Comments
      EZEE
      • 3 Years Ago
      Oh heck no. I would bring extension cords everywhere I go and plug in. I would even hide the cords. You know, with leaves.
      • 3 Years Ago
      If the car park is like the inside of the IKEA stores, it is probably all one driver, going round and round trying to find his way out and periodically recharging.......
      goodoldgorr
      • 3 Years Ago
      Almost each electric battery only car owner will recharge at home because most of these public electric chargers will vanish due to a lack of paying consumers. Many illuminated will wake-up very soon and accept to lauph of their mistakes and forget that non-sence. this was just an experimental worldwide political turmoil. Parking space especially in business and store is too precious and has better value then an empty parking spot with a costly electric recharger not taking account the rise in price for the insurance rate for the owner of the parking space. also these electric chargers can be used fraudulently by peoples not shopping in the right store and use daily, the onwer of the electric charger will simply remove the electric charger instead of removing the car owners that work all day near the place, this will also apply in downtown spot. I tell you and you can consult chris m on that, no one will recharge on the run away from home. These battery only cars were just a hack from obama and bush.
        EZEE
        • 3 Years Ago
        @goodoldgorr
        Wow, and picks on both Bush and Obama. As a radical mean spirited right wing extremist, however, you are missing a few things. Regardless of the success of electric vehicles, there is the 'good will' that is generated by doing things like this, for a low cost. One of the power companies in my tow. Has a few fuel cell powered foci. The entire vehicles are painted with advertisements from ford. The power company, how much they care, etc. Same thing when a business sponsors a charity, or local sporting event. I am not saying some of the business people do not care, but there is good will, plus the advertising that comes along with sponsoring these things. So at a mall, or business...two parking places and a few thousand dollars worth of equipment that may or may not be used. Waste of money? Oh heck no. The business will happily do this. Just wait for the slogans...'And at Wal-Mart, the charge is on us.'
          EZEE
          • 3 Years Ago
          @EZEE
          (me being the radical extremist, not him - he is picking on everyone)
        Spec
        • 3 Years Ago
        @goodoldgorr
        I can't really parse that.
      Marco Polo
      • 3 Years Ago
      " shoppers typically spend a considerable amount of time within the vast IKEA stores",......er, ..Why?
      Levine Levine
      • 3 Years Ago
      I love IKEA stores. There's always furniture and ideas that I want to see. Cheap food that is better tasting than those found at the golden arches is another reason. If IKEA installs more chargers, it's another reason to visit IKEA.
      Marco Polo
      • 3 Years Ago
      "since shoppers typically spend a considerable amount of time within the vast IKEA stores" They do? Why?
        Actionable Mango
        • 3 Years Ago
        @Marco Polo
        Have you been in them? They are huge. They are maze-like. And there's lots of interesting stuff.
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