Mitsubishi owners and car enthusiasts may recall a model called the Diamante. It was the Japanese automaker's flagship luxury sedan until it was discontinued in 2004. But now the time appears ripe to bring it back – in the Japanese domestic market, at least.

Rather than develop its own model, however, reports confirm earlier rumors indicating that Mitsubishi will rebadge a version of the Fuga produced by Nissan – a model better known to North American buyers as the Infiniti M. Nissan offers the Fuga/M with V6, V8, hybrid and diesel powertrains. It remains to be seen, however, which engines will find their way under the hood of the Mitsubishi version.

The arrangement is only the latest development in an ongoing partnership between Mitsubishi and Nissan that also includes a rebadged version of the Nissan NV200 Vanette, along with other models. However these exercises in badge engineering aren't expected, for the time being at least, to make it to the North American market.


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  • 23 Comments
      Tuga
      • 3 Years Ago
      What they should do is rebrand the Peugeot 508 and sell it in the US ( only ) as a new Galant. Here in Europe Peugeot and Citroen already rebadge the i-MIEV and the Outlander, and they'll soon have their own version of the Outlander Sport/ASX/RVR. Time to repay the favor.
        Synthono
        • 3 Years Ago
        @Tuga
        This is highly sensible. PSA and Mitsubishi seem to have a really one sided relationship right now, and it's not like the 508 or Citroen C5 are sold here at this time anyway.
      • 3 Years Ago
      [blocked]
      Steve Thomas
      • 3 Years Ago
      I'd be pissed if I owned an Infiniti M
      Andrew P
      • 3 Years Ago
      Mitsubishi has become irrelevant in the US as a producer of mainstream cars. The typical car buyer has no reason to enter a Mitsubishi dealership, even if he/she knows where to find one. What does Mitsubishi represent? Sportiness, reliability, safety, luxury, value? Seriously, I follow cars and I have no idea. Besides the Evo having some credibility among enthusiasts, the brand means nothing to regular people. If rebadging someone else's cars is Mitsubishi's strategy, then they won't be in the U.S. for long. Too bad, because I can remember when the company sold some decent products here.
        Tourian
        • 3 Years Ago
        @Andrew P
        Except if you had read the story you would see that has nothing to do with anything you posted since the rebadged Fuga won't be sold in the US making most of your rant irrelevant. More and more people are finding reason enough to find, enter and buy from a Mitsubishi dealer each month as evidenced when first of the month sales figures omeout.
        Lars
        • 3 Years Ago
        @Andrew P
        Quite, Andrew. Quite. You describe their US image word-perfect. I upvoted you. Just for saving me the typing :)
      Lars
      • 3 Years Ago
      Rebranding is bad enough. Rebranding a Nissan is very bad. Rebranding a large, luxurious Nissan? As a Mitsubishi? Japan's image of her carmakers must differ radically from how we see them.
        dzuest
        • 3 Years Ago
        @Lars
        Apparently you must be in the dark, because according to "WE" (i'm assuming you mean the U.S.), the sales numbers for the Altima and the Maxima here in the US are insane right now.
          Lars
          • 3 Years Ago
          @dzuest
          I am in the US, yes, and the Maxima and Altima are selling well, which I think you mean by insane. And? What did I say about sales figures? I said something about brand image. That's not rigidly linked to how many cars you sell. In the US, due largely to their own ill-advised decisions, Mitsubishi's brand image has been harmed by the actions and inactions of people known as poor credit risks. Their fade coincides with the rise of South Korea's car industry. In the US, Mitsubishi Cars is effectively on probation. This is why this American resists the idea of a Mitsubishi-branded Nissan. Ugh. Spreadsheets don't calculate everything. Now. What you should do is downvote me -- ah, there we are, good -- and post some thing about me both ad hominem and ugly. ok go
      Johnny Trailerpark
      • 3 Years Ago
      Too little, too late......
      dukeisduke
      • 3 Years Ago
      So this one might actually be a good car for a change, one that won't be huffing blue smoke after a few years (unlike most Mitsubishis).
        Tourian
        • 3 Years Ago
        @dukeisduke
        Yet, here's duke with the same tired comment pasted into every Mitsubishi story. UPDATE, mine still dont huff blue smoke and they are both several years old. What now?
          NightFlight
          • 3 Years Ago
          @Tourian
          Do yours have flaking clearcoat, or engine sludge issues, or ridiculous interior quality problems, how about a failed transmission. .... all things Mitsubishi is well known for in the US. They are without a doubt, the very bottom of the barrel as far as Japanese manufacturers go, not including the Evo.
      Varcity
      • 3 Years Ago
      Those old Diamante's, 90% of them have effed up exhaust systems that sound like shite.
      donnieorama
      • 3 Years Ago
      I remember driving one of these back in the '90s--it was a great, comfortable car.
      _M7_
      • 3 Years Ago
      JA!..... they chose one of the best plataform and chasis ever made by Nissan, lets see if the y only change the badge or do like renault changing how it looks.
      adam512
      • 3 Years Ago
      Actually in JAPAN and quite a few eastern countries they Actually look at how good the car is before the badge. More or less all cars are good their.. you usually dont find sh*t , with the execption of india and china that is.
      4 String
      • 3 Years Ago
      When is Mitsu going to come back with its own products---that are entirely separate from other carmakers' platforms? I'm hoping that the revenue they could possibly generate with these borrowed parts is used for more groundbreaking R/D...
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