BMW is on a mission (not from God) to create something grander than just an electric vehicle. The German automaker's stated mission is to reshape history and "redefine the boundaries of the way we live, and the way we move."

The next step of the mission starts soon, using the all-electric 2012 BMW Active E. But first, BMW is seeking 700 mobility pioneers to lead this "all-electric era," specialized individuals who the German automaker has dubbed "Electronauts."

The steps to becoming one of BMW's pioneering Electronauts are simple. First, you'll fill out an Active E reservation form. Next, you'll complete a charging station consultation. Lastly, you'll sign a closed-end, two-year, $499-a-month lease. Follow the jump to discover, via a 90-second clip, what becoming one of BMW's history-reshaping Electronauts entails.


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    • 1 Second Ago
  • 23 Comments
      Dan Frederiksen
      • 3 Years Ago
      such innovation. how ever did they come up with the brilliant idea of leasing the cars and then taking them away again. that's never been done before. and by complete coincidence will these cars be in the US states who happen to have adopted CARB standards.. ahh so predictably douchy the wicked suits are
      PR
      • 3 Years Ago
      Let me save a ton of people the suffering of wading through BMW's crappy website to find the answer: WE'RE SORRY Unfortunately, the BMW ActiveE is not available in your area. Vehicles will be available in the greater metropolitan areas of New York City (including parts of New Jersey and Connecticut), Boston, Hartford, Los Angeles, San Francisco, San Diego and Sacramento. But you can still become a part of our mission by receiving the latest news on BMW, the future of mobility, and our upcoming mass-produced electric vehicles. Just follow our link to sign up for updates. Please enter a new zip code
      GR
      • 3 Years Ago
      BMW, you had me up till the $499 a month lease. :-/
      paulwesterberg
      • 3 Years Ago
      We need some people who will pay way too much to beta test our new vehicle. $14,226 to drive a car for 2 years. I am sure they will get lots of signups considering this is a bargain compared to the $850 per month for the mini-e lease.
      Michael Walsh
      • 3 Years Ago
      I don't get how much more "testing" BMW needs to do on these things. Just have some balls and build a car that people can BUY already!
      • 3 Years Ago
      Who thought of the name? One of BMW's specially trained public relations 'Pseudoplanks?'
      Peder Norby
      • 3 Years Ago
      Michael, I agree in sentiment, however this is a completely different car than the Mini-E. The Mini-E was converted by AcPropulsion for BMW, it is front wheel drive, air cooled and uses laptop commodity cells. The Active E is in house BMW, rear wheel drive using prismatic auto cells with liquid cooling. This running gear is the pilot series for the i3 and the job of the ActiveE is to test that. While most companies do that in house and I am sure BMW is doing that also, to let several hundred out in the wild is pretty gutsy and in my view very smart. The other factor I believe is cost. While declining, today batteries are still expensive. Most automakers will keep production numbers as low as possible until 2013-2015 when the cost is projected to be lower. So planning for a 2013 release of large numbers is a good plan from the cost standpoint. Cheers Peder
      Doug
      • 3 Years Ago
      The moon belongs to America, and anxiously awaits the arrival of our astro-men. Will you be among them?
      Andrew Richard Rose
      • 3 Years Ago
      BMW have tested all this before . And guess what, the report issued on their website in August says it all works . So I would have thought the next logical move is to sell one ! here is the link to the results on BMW's own website https://www.press.bmwgroup.com/pressclub/p/gb/pressDetail.html?outputChannelId=8&id=T0118820EN_GB&left_menu_item=node__2310
        • 3 Years Ago
        @Andrew Richard Rose
        Do read down the thread. these have different drive trains, different batteries, different just about everything.
      Marco Polo
      • 3 Years Ago
      $7500 a year, for two years with no right to purchase, is very expensive. In the early days of EV's, when EV's were only for the daring, and adventurous, leasing a BMW EV for $6000 p.a. was very good deal. But that was yesterday! Today for the same money you can buy a Leaf, Renault, Peugeot, Blade or GM Volt/Ampera, and get to own the car. (plus the tax benefits).
      Spec
      • 3 Years Ago
      BMW gets people to pay to be beta-testers and CARB/CAFE pawns. No thanks.
      • 3 Years Ago
      I'm sorry, but why not just make and sell the bleeping EVs already.
        throwback
        • 2 Months Ago
        That's what the i3 is for. I'd rather they keep developing them until they feel they are ready for the road.
          Dan Frederiksen
          • 2 Months Ago
          @throwback
          that's no excuse not to let people buy them if they want. they would have a lot more credibility if they just included an option to buy at the end of the lease. what are they going to do with 700 cars in a garage? crush them?..
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