- Sep 22, 2011
AdSpotting: Audi recognizes true greatness in the new A8
Ad Agency: Venables Bell & Partners
Product: Audi A8
Campaign: The Best
What We Like: Audi believes its latest A8 is a truly great automobile, and it's running with this idea because it seems both Car and Driver and Road & Track agree. Rather than simply spouting off a list of why it may have earned recognition, Audi is tackling its perceived greatness in a humorous manner. The spots are short, funny and to the point. The message is that you'd have to be clueless not to see the greatness put forth by Audi in its A8.
What We Don't Like: While the greatness is certainly inherent in the brand new A8, it almost seems like Audi is screaming at you to notice it. Still, if that is our one minor quibble, these ads are in pretty good shape.
Strategy: The all-new Audi A8 is a great car, and it recently received Best Large Luxury Sedan accolades from both Car and Driver and Road & Track. The automaker's ad agency is taking those awards and running with them. True greatness, as is shown in the new A8, is something that should be instantly recognizable, and it seems those who fail to see it are simply clueless.
Grade: A- (the minus is because of the perceived shouting, but the overall humor wins out).
Watch the videos after the jump and give it your own grade below.