The minds at Raging Artists are typically tasked with producing unique marketing spots for a variety of companies. The crew recently applied their creative minds to the world of minivans, and designed a spot they feel helps put the people mover in a light that appeals to the fathers of the world.

A dad is given orders to take the kids to school, and the family's Honda Odyssey to the car wash. Honda didn't commission the piece, but the Odyssey is clearly the star of this show. It's used to shuttle the father through a variety of tasks, only two of which were actually part of his original wife-mandated marching orders.

Click past the jump to watch the spot. Once you do, sound off in the comments and tell us if you think this is what minivan commercials are missing, or if something more along the lines of Toyota's Swagger Wagon spots are more appropriate.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 58 Comments
      Nowuries
      • 3 Years Ago
      Hell yeah, that was hilarious!! I wish all commercials were this interesting (but thankfully not all commercials are this long--just the ones for medicines with 500 side effects...). Definitely a + for this video!
      feralchimp
      • 3 Years Ago
      How to sell minivans: 1. build a minivan that can easily fit a racebike in the back 2. take video of someone loading a racebike into the back of the minivan 3. place video on internet
        cashsixeight
        • 3 Years Ago
        @feralchimp
        Right? Here's another way: 1. Lower it with stiffer springs and better dampers 2. Bigger brakes 3. More power than standard 4. Manual transmission
        caddy-v
        • 3 Years Ago
        @feralchimp
        How to sell minivans: 1. Build a minivan large enouph to fit Michael Moore, 2. Take a video of Michael Moore shoving Chaz Bono in rear (of minivan), 3. Clean vomit off video recorder.
          JamesJ
          • 3 Years Ago
          @caddy-v
          I think those are called semi-trucks. Usually these semis have escorts with flashing lights notifying that they are coming.
      Love Great Danes
      • 3 Years Ago
      Oh yes, minivans! Love my minivan, fits all my Great Danes. Just remember.... If it doesn't have sliding doors, its just a car nothing more! LOL
      blatinotop4u
      • 3 Years Ago
      I like it. Fits in with trying to pull white males just like the Toyota Sienna commercial.
      Smooth
      • 3 Years Ago
      Why so many negative comments? It was just a fun video of a guy and his Honda Odyssey. Yes it's a minivan. Does driving one make you any less of a man? No. Men that have minivans have my UTMOST respect. Anyone can drive a sports sedan, big gas guzzling SUV or a two seat sports car and call themselves "manly". What about going outside of that norm? Minivans can be conversation pieces, not compensation pieces like the other ones typically are (no, not all who drive those vehicles need to compensate or reaffirm their "manliness" but you know where I'm going with that.) And regardless, any real man knows that we he drives doesn't define him anyways. He defines himself. And that is manly.
      MotorworldHype
      • 3 Years Ago
      That sucked. It's like someone said "lets try to recreate 'The Hangover' as a minivan commercial but be less funny"
      Andre Neves
      • 3 Years Ago
      That video difficult to watch. One of the most boring i've seen posted on this site in a while.
      Chuggowitz
      • 3 Years Ago
      If anything this makes me want a minivan even less.
      billfrombuckhead
      • 3 Years Ago
      Mighty Mopar is outselling this of a minivan with the Grand Caravan/Town and Country/ Routan triplets
        NightFlight
        • 3 Years Ago
        @billfrombuckhead
        So THREE minivans, all with an absurdly high fleet sales mix is outselling ONE model with a low single digit fleet mix??? Wow, that's an impressive accomplishment.
        Elmo
        • 3 Years Ago
        @billfrombuckhead
        Fanboy much?
      JamesJ
      • 3 Years Ago
      In my opinion we haven't had a "man's" minivan since the Chevrolet Astro was discontinued in 2005.
        SuperSkyline89
        • 3 Years Ago
        @JamesJ
        Ya, if by a "man's minivan" you mean something that handled worse than a brick and guzzled more gas than an aircraft carrier, sure that thing was just awesome. I'd much rather have a minivan that's actually even remotely mini with decent power and a suspension that can handle turns without wobbling like it's on crack.
          • 3 Years Ago
          @SuperSkyline89
          [blocked]
        Jim
        • 3 Years Ago
        @JamesJ
        The comment about crashes is correct! I used to rent Astro vans all the time until I saw the IIHS crash video. Never set foot in one of those things again!
          JamesJ
          • 3 Years Ago
          @Jim
          Actually in real life situations the Astro had the least number of killed drivers of all passenger vehicles in the United States. The Astro also earned a 5 star side impact rating on every year it was tested.
      flychinook
      • 3 Years Ago
      II'll take a minivan over an suv any day, but this "ad" missed the mark.
        flychinook
        • 3 Years Ago
        @flychinook
        Let me elaborate now that I'm at a proper computer... The whole "grown man screwing off and acting like a man-child" thing is overplayed. Ad execs and sitcom producers have been shoving it down our throats for what, 10, 20 years now? It's crap, and I'm tired of it. Want to sell a minivan to some reasonable men? Show them how much gear it can hold, how easy it is to load, how quickly the kids can get in the third row through sliding doors instead of traditionally hinged ones. Show them how it rides smoother than some silly truck-based brick, and that it will probably be just fine pulling your boat.
          axiomatik
          • 3 Years Ago
          @flychinook
          I too am tired of the whole man-child stereotype with the wife having to fix everything the man screws up. Wanna sell minivans to men? Show it pulling a track toy with the back end filled with spare tires and tools.
      mw
      • 3 Years Ago
      Just stupid -- and a 'manly' minivan ad would be trivial to do. Show it towing a boat, or with a couple of kayaks on top, or mountain bikes *inside* (or all of the above). Show it being loaded up with building materials. Show it driving down an icy road with an inverted SUV in the ditch ;) The reason no manufacturers will go there is they don't want to risk hurting their SUV business.
    • Load More Comments